Ella Filip

About

Ella Filip is a creative marketer specializing in account based marketing with over ten years of experience in B2B marketing across Europe, the Middle East, Africa, United States, Australia and New Zealand. She has strong expertise in strategic marketing and digital marketing complemented by a robust background of launching businesses for UK startups and leading large-scale projects for Fortune 100 companies including IBM, HP and Oracle. Ella also has technical experience in IT environment at storage, security, cloud solutions, data solutions, IoT, blockchain and disruptive innovation.

Employment

5 roles

Jun 2015 - Present 10 years 11 months

Senior Field & Channel Marketing Manager

Independent

Ella researched, planned, and executed marketing programs, campaigns, and events to drive demand and accelerate pipeline.

Planned and executed a 6-month rolling field/channel marketing plan focused on meeting or exceeding pipeline goals.
Defined marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth.
Drove account-based marketing for key sales leaders.
Created, built, and executed field events from tech demo days to C-level executive round tables.
Developed primary communication between corporate marketing and the sales team with regular updates, including new initiatives, website, sales tools, customer success stories, upcoming events, etc.

Nov 2012 - Jun 2015 2 years 7 months

Marketing Specialist

IBM

Worked closely with worldwide marketing teams; key responsibilities include managing marketing initiatives across all business units, ensuring the integrated accounts maximize the brand portfolio as Watson, Mobile, Cloud, and Security.
Identified top accounts opportunities and customized marketing initiatives to increase buyer interest (account-based marketing: emails, events, digital initiatives, etc.).
Performed deep dive on customer insights to understand client history, marketing interaction, and built the full campaign life cycle.
Delivered integrated marketing campaigns using IBM campaign tools such as Unica, SPSS, Cognos, Hyperion, and Siebel.
Recommended actions to improve the value proposition, as well as liaison with various team members to ensure accurate client journey.

Nov 2010 - Nov 2012 2 years

Marketing Specialist

Coordinated the end-to-end Marketing Development Funds Program in Europe.
Directed, trained, and supervised the performance of two teams remotely in India.
Led and coordinated marketing activities and policies to promote products and services.

Mar 2008 - Oct 2010 2 years 7 months

License Consultant

Oracle

Resolved licensing issues for Oracle customers and researched customers investment history with Oracle.
Designed, created, and provided training on People Soft and JD Edwards product licensing.
Acted as the key contact for the field consultants on key account analytical expertise.
Assisted in strategic and advanced business planning, coordination and execution of key account program activities.

Jan 2006 - Feb 2008 2 years 1 month

Marketing Communications Specialist

ArtInfoSoftware

ArtInfoSoftware is a software consulting and development based in Italy.

Researched and analyzed a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
Presented findings to marketing teams to help guide the direction and activities of the department.
Developed new marketing strategies and campaigns based on a detailed analysis of market forces.
Worked with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
Identified the appropriate media channels where each product or service's marketing materials can be delivered to the public.
Implemented brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
Provided direction and insight into marketing staff members throughout each project or campaign.
Acted as a go-to resource for up-to-date, accurate research and market information.
Tracked marketing strategy results closely and created detailed reports with data analysis and other feedback.
Reported findings and results to upper management and executives.