Ella Filip

Ella researched, planned, and executed marketing programs, campaigns, and events to drive demand and accelerate pipeline.

• Planned and executed a 6-month rolling field/channel marketing plan focused on meeting or exceeding pipeline goals.
• Defined marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth.
• Drove account-based marketing for key sales leaders.
• Created, built, and executed field events from tech demo days to C-level executive round tables.
• Developed primary communication between corporate marketing and the sales team with regular updates, including new initiatives, website, sales tools, customer success stories, upcoming events, etc.

• Worked closely with worldwide marketing teams; key responsibilities include managing marketing initiatives across all business units, ensuring the integrated accounts maximize the brand portfolio as Watson, Mobile, Cloud, and Security.
• Identified top accounts opportunities and customized marketing initiatives to increase buyer interest (account-based marketing: emails, events, digital initiatives, etc.).
• Performed deep dive on customer insights to understand client history, marketing interaction, and built the full campaign life cycle.
• Delivered integrated marketing campaigns using IBM campaign tools such as Unica, SPSS, Cognos, Hyperion, and Siebel.
• Recommended actions to improve the value proposition, as well as liaison with various team members to ensure accurate client journey.

• Coordinated the end-to-end Marketing Development Funds Program in Europe.
• Directed, trained, and supervised the performance of two teams remotely in India.
• Led and coordinated marketing activities and policies to promote products and services.

• Resolved licensing issues for Oracle customers and researched customers investment history with Oracle.
• Designed, created, and provided training on People Soft and JD Edwards product licensing.
• Acted as the key contact for the field consultants on key account analytical expertise.
• Assisted in strategic and advanced business planning, coordination and execution of key account program activities.

ArtInfoSoftware is a software consulting and development based in Italy.

• Researched and analyzed a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data.
• Presented findings to marketing teams to help guide the direction and activities of the department.
• Developed new marketing strategies and campaigns based on a detailed analysis of market forces.
• Worked with creative teams to come up with branding ideas, advertising copy, graphic designs, and promotional materials.
• Identified the appropriate media channels where each product or service's marketing materials can be delivered to the public.
• Implemented brand marketing guidelines throughout each product to create a cohesive feel to each campaign.
• Provided direction and insight into marketing staff members throughout each project or campaign.
• Acted as a go-to resource for up-to-date, accurate research and market information.
• Tracked marketing strategy results closely and created detailed reports with data analysis and other feedback.
• Reported findings and results to upper management and executives.