Mohammad Rafi
Pardot Specialist

Mohammad Rafi

With over 11 years of marketing experience.
Work with Mohammad Work with a Pardot Specialist

About

With over 11 years of marketing experience, Mohammad Rafi is a marketing automation consultant with expertise in Pardot and Salesforce Marketing Cloud. He has experience creating campaigns and implementing programs within various industries such as telecom, insurance, retail/e-commerce, hospitality, tech, automotive, healthcare, and real estate. At KLWTT (KatalystM), he leads marketing automation using Salesforce Pardot, Salesforce Marketing Cloud, Oracle Eloqua, Oracle Responsys, Adobe Marketo, Acoustic WCA, Epsilon Harmony, Braze, Emarsys, and Dotdigital.

Employment

7 roles
Sep 2018 - Jul 2022 3 years 10 months
Senior Digital Manager
KatalystM Pte Ltd
  • Aced as a lead technical resource for the Oracle Eloqua, Responsys, Adobe Marketo, Epsilon Harmony, Salesforce Pardot, Salesforce Marketing Cloud, and Acoustic Watson Campaign Automation marketing automation platforms.
  • Provided expert MA program and campaign advice to the KLWTT Team and their clients.
  • Assisted with digital and marketing strategy and planning for the KLWTT and their clients.
  • Imple various marketing automation tools like Oracle Eloqua, Adobe Marketo, Epsilon Harmony, Salesforce Marketing Cloud, Salesforce Pardot and provide platform training to KLWTT Team worldwide.
  • Provided functional support within different platforms like (in SFMC: work on Journey Builder, Audience Builder, Contact Builder, Content Builder, Mobile Studio, Advertising Studio for client’s general campaigns related tasks, CRM integration, etc., in Pardot: General Campaign Support (EDM creation, Landing Page and form Creation, Website integration), Lead Scoring, and nurture program using engagement studio, CRM integration, etc, in Marketo: general campaign support, lead scoring and lead nurturing, CRM integration, etc.).
  • Provided pre-sales and post-sales support to both the business and client development teams within the KLWTT Group.
Jan 2018 - Sep 2018 8 months
Senior Software Consultant
RiDiK Pte Ltd
  • Implemented Oracle Marketing Cloud (Eloqua) and developed an acquisition plan for target markets that include the creation of campaigns, digital marketing optimization, social media programs, continuous performance, and measurement of ROI for each tactic to ensure budgets are spent wisely.
  • Developed integrated marketing campaigns to support business goals, doing reporting and tracking of campaign performance through Eloqua, Google Analytics, and Website, tracking codes and others as appropriate.
  • Shared best practices and experiences and provide training to the marketing automation team.
Apr 2016 - Dec 2017 1 year 8 months
Senior Eloqua Consultant
Agile Consulting Pvt Ltd
  • Provided marketing automation strategy, planning, measurement, optimization, consulting, implementation and execution services to the marketing automation team (using Oracle Eloqua tool).
  • Established and maintained scalable processes that ensure best practices in campaign and lead management.
  • Worked with other team members in marketing and sales to support specific initiatives, customized communications, and channel segments.
Jun 2015 - Mar 2016 9 months
Digital Marketing Automation Manager
Marmato Consulting LLC
  • Worked as SME for CRM tool (Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Salesforce Pardot) implementation, social media marketing, lead generation and nurturing campaign segmentation and execution.
  • Assisted in strategizing, planning, and lead execution/implementation of automation of digital marketing campaigns and manage different aspects of the campaigns including budgeting, forecasting, accruals, monitoring and reporting, and ensuring implementation of best practices in campaign and lead management.
Jul 2014 - Jul 2015 1 year
Associate Manager
HCL Technologies
  • Acted as liaison between organization and external vendors and led the transition strategy for implementing the Oracle Eloqua marketing automation platform.
  • Strategized and successfully implemented new lead nurturing program within the organization to maximize the effectiveness of marketing automation to drive both quantity and quality of leads and increase conversion rates to opportunities.
  • Worked closely with the cross-functional business units, marketing team to plan, design, and implement online and offline marketing campaigns.
Jun 2013 - Jul 2014 1 year 1 month
Team Lead
Verticurl Pvt Ltd
  • Worked on strategizing and managing execution/implementation of marketing campaigns, Lead Generation & Nurturingfor for various global clients in APAC, North America, and EMEA regions (using Eloqua, Marketo, Responsys, Salesforce Marketing Cloud tool, Salesforce Pardot).
  • Led implementation of multiple Eloqua 9, Eloqua 10andMarketobased solutions to achieve optimal utilization of resources and reduce the project and operation cost to maximize ROI.
  • Handled automation of KPI reports generation and publishing for senior management of clients to monitor ROI and strategize future campaigns.
Dec 2010 - May 2013 2 years 5 months
Senior E-Marketing Consultant
RightWave Info Solutions Pvt. Ltd
  • Acted as the primary point of contact for all communication between the internal technical team and the customer’s marketing team, providing necessary expertise in translation of requirement, implementation details, and reporting on all active projects, ensuring complete transparency on all development activities.
  • Managed and administered end to end delivery and continual support for customer’s marketing campaigns – automating their tasks, tracking their marketing calendar, setting up and executing their marketing campaigns along with delivering daily updates and reports on the status of active campaigns on various platforms like Eloqua, Marketo, Salesforce Marketing Cloud, Silverpop, etc.

Education

Jun 2007 - Jun 2010 3 years
Master in Computer Application, IT
Institute of Management & Research
Jun 2003 - Sep 2006 3 years 3 months
Bachelor’s in computer application, IT
United Institute of Management

Portfolio

2 items