Anthony Bianco
Content Specialist

Anthony Bianco

Former content specialist at Allianz Partners Australia.
Work with Anthony Work with a Content Specialist

About

Anthony Bianco is a digital marketing professional with deep experience in total website management. His expertise extends to content development, marketing communications, public relations, and search engine optimization. At Allianz Partners Australia, he wrote and distributed content for its direct and retail travel insurance, health insurance, and roadside assistance brands. Anthony is also a travel blogger and writer and a member of the Australian Society of Travel Writers. His travel articles have appeared in USA Today Travel, News.com.au, ABC, TripAdvisor, Expedia, Lonely Planet, HuffPost, and The Sydney Morning Herald (Smh.com.au).

Employment

4 roles
Jan 2017 - Present 9 years 4 months
Digital Influencer Member
Australian Society of Travel Writers
  • Delivered presentation at Australian Society of Travel Writers 2019 Annual General Meeting.
  • Acted as a member on the SEO Panel, explaining to travel writers who have a traditional media background (media and print) how important it is to write differently to online audiences. 
Jan 2009 - Present 17 years 4 months
Travel Blogger/Writer, Content, SEO & Social Media Specialist
Independent
  • Authored the travel blog The Travel Tart - Offbeat Tales From A Travel Addict. The website attracts a global readership across all demographics who are interested in travel destinations and experiences around the world across multiple niches, including budget, luxury, offbeat, and adventure travel.
  • Offered promotion of brands via blog traffic and multiple social media platforms, and attracted long-term targeted internet traffic and video followed up by statistics and reporting to help measure effectiveness.
  • Involved with all sorts of thing to do with travel, including freelance travel writing, travel writing/blogging trips, social media, and other travel related events.
Dec 2015 - Oct 2019 3 years 10 months
Content Specalist
Allianz Partners Australia
  • Managed content development, SEO, PR, social media, and website rebuilds.
  • Undertook website content strategy, development and deployment so that the organic traffic, brand awareness and revenue could be increased. This involved creating user centric content in different tones of voice, proofreading, a review of page titles and keywords, technical performance, as well as attracting links from internal and external websites; and contributed to public relations stories.
  • Introduced new channels for digital marketing for travel insurance, health insurance, and roadside assistance. Created and developed content for new Facebook pages which added another channel to the digital marketing strategy. The resulting campaigns increased revenue and decreased cost per acquisition.
  • Undertook three website rebuilds for travel insurance, health insurance, and roadside assistance brands which involved input into website design, usability, accessibility, and responsiveness for all devices. 
Apr 2015 - Jun 2015 2 months
Social Media Specialist
BCM Group

BCM is a fully independent advertising and communications agency providing services across digital, creative, channel planning, strategy and buying, research, print, art, electronic and video content production.

  • Achieved uplift in social media engagement and reach for multiple brands.
  • Developed engaging social media content for beverage, car hire, and superannuation brands and organized paid boosts to reach relevant audiences. The resulting reports identified an uplift of both reach and engagement. 

Education

Feb 1991 - Nov 1994 3 years 9 months
Bachelor of Science (Hons), Environmental Science
James Cook University

Portfolio

6 items