Brian Bowen
B2B Marketing

Brian Bowen

Former channel marketing coordinator at Quest.
Work with Brian Work with a B2B Marketing

About

Brian Bowen is a B2B marketer with industry background in e-commerce, technology solutions, consumer/commercial products, real estate, and construction. His areas of expertise include SEO, paid search and social advertising, user acquisition management, email marketing, brand promotions, online presence management, business development mentoring, and team leadership. At Quest (acquired by Dell), he worked as a channel marketing coordinator who was responsible for market research, competitive analysis and creation of demand generation content for sales enablement, product marketing, and promotional campaigns.

Employment

3 roles
Jan 2020 - Present 6 years 4 months
Marketing Consultant
Independent
  • Provided end-to-end marketing management and consulting for B2B and B2C companies. Services offered include marketing lead, strategic planning, branding, messaging, positioning, paid search, social media, demand generation, integrated marketing, growth marketing, content marketing, product marketing, market research, and email marketing. 
  • Worked with clients in various industries such as e-commerce, technology solutions, consumer/commercial products, real estate, and construction. 
Mar 2013 - Nov 2019 6 years 8 months
Digital Marketing Manager
Rearview Advertising

Rearview Advertising is an Atlanta-based advertising, design, and interactive marketing agency.

  • Created, developed, and managed growth focused campaigns on Google and Facebook advertising platforms. Utilizing location targeting, market segmentation and lookalike audiences to deliver significant ROAS for all clients under management. Campaign KPIs guided by client specific conversion metrics.
  • Produced, reviewed, and edited campaign posts across multiple channels to optimize copy per client. Provided data-driven insights to associate team members regarding brand content performance, engagement metrics, and creative direction.
  • Provided weekly website optimization using process and system of industry related growth tactics. Achieved increasing goals for quantity and quality of organic traffic while delivering on targeted KPIs.
  • Created content for blog and website for clients to enable qualifying growth opportunities. Additional brand and sales marketing content generated to support brand values and drive product interest from new audience targets and known conversion demographics.
  • Contributed to recurring project copy projects and provided editorial review for omnichannel messaging related to client’s brand marketing.
  • Led monthly analytical review of key account websites with business development and technical teams. Focused on finding website performance opportunities to adjust and improve KPI metrics. 
  • Provided leadership for content associates, social media marketing specialists, design associates, developers, and weekly coordination with agency project manager.
Feb 2011 - Mar 2013 2 years 1 month
Channel Marketing Coordinator
Quest Software (Acquired by Dell)
  • Managed content for customer acquisition and support of Quest (Dell) software solutions. Focused on SMB and enterprise level IT service providers.
  • Handled the market research, competitive analysis and creation of demand generation content for sales enablement, product marketing, and promotional campaigns.
  • Created and coordinated lead-nurturing collateral, client testimonials, email marketing, webinar leadership, social media management, paid search promotions, website performance optimization, vendor relations, and channel trade show presentations.
  • Developed software and service solutions for Remote Monitoring & Management (RMM), Professional Services Automation (PSA), Network Operation Center Services (NOC), Anti-Virus for MSPs (AV), Backup and Disaster Recovery (BDR), and Business Acceleration Program (BAP).