Sarah Grech

MSLGroup is a public relations (PR) network of companies specializing in strategic communications and engagement. The company is part of the French multinational Publicis Groupe.

• Refreshed brands’ tone of voice, social content, and communications. 
• Helped on both new business pitch concepts and campaigns for consumer, employee, and corporate clients and developed the agency’s tone of voice. 

• Worked with account teams, art directors, and creative directors to turn creative briefs into national brand campaigns. 
• Wrote digital content, scripts, media materials, tone of voice documents, key messages, website copy, and speeches for clients across the agency. 
• Managed new business pitches and internal agency content. 
• Developed several campaigns, one of which produced 150 unique pieces of social content and resulted in 5.7 million impressions and a $0.07 cost per engagement.

• Community-managed pages on Facebook, YouTube, Instagram, and Twitter. 
• Involved in the digital process from start to finish; beginning with content and campaign development, through to posting, paid media strategy and implementation, and finishing with results reporting. 
• Ran influencer campaigns and managed content and contracts. 
• Worked as a member of the improv team (which led to the eventual copywriting role) and brainstormed campaign ideas for clients across the agency. 

• Edited press materials, media monitored, and outreached for product launches and campaigns. 
• Created and executed an influencer program involving 80 Canadian beauty influencers, resulting in over 200 pieces of content on ambassador channels.