Yawen Lu
Food Industry Writing

Yawen Lu

Editor-in-chief at Wine & Dine Experience Pte Ltd.

About

Yawen Lu is a content writer specializing in the food industry. She writes a range of content, from food and restaurant reviews, step-by-step recipes, interviews, feature articles, op-eds, as well as SEO and social media content. Yawen is also the editor-in-chief of one of Singapore's oldest luxury food magazine. Her specialization topics also include lifestyle, travel, and events.

Employment

4 roles
Jan 2020 - Present 6 years 4 months
Editor-in-chief
Wine & Dine Experience Pte Ltd

Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.

  • Led this publication in a new direction, focusing on explorations of food culture in and around the region (and the world) with long-form stories.
  • Introduced audiences to Wine&Dine TV for more digestible, approachable forms of content to supplement the themes for each bi-monthly issue.
Jan 2016 - Present 10 years 4 months
Content Writer
Independent

Yawen has written for clients in various industries, including food, lifestyle, and travel.


As a content writer and copyeditor for JWT Singapore:

  • Created web content for Friso, mostly parenting-related SEO articles on babycare.

As a content writer for Foreign Policy Design Group:

  • Wrote FPDG's brand report for Bangkok, transcribing and report for Everyday Karmakamet.

As an app content writer for Sarment:

  • Assisted the in-house content team with short snips on topics ranging from international fine dining restaurants and bars to luxury lifestyle shops.

As a content writer for GOODSTUPH:

  • Produced content for UOB's Travel Insider website, a compilation of 50 notable events/festivals around the world worth travelling for, as well as gathering Instagram images from actual users who have been there.

As a content writer for AAAGENCY DMCC:

  • Drafted up social calendars and related content for F&B accounts in Dubai.
May 2014 - Dec 2015 1 year 7 months
Writer
Wine & Dine Experience Pte Ltd

Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.

  • Produced monthly lifestyle snips, interviews, step-by-step recipes, travel stories, themed feature articles, and op-eds.
  • Ensured that text provided is suitable in content, format, and style for the intended audiences.
Mar 2013 - Apr 2014 1 year 1 month
Public Relations & Copywriter
Mosaic Singapore
  • Managed the social media platforms for three stores, including Cumulus, Tyrwhitt General Company and Fiftyfive.
  • Liaised with media for loans and product features.
  • Created press releases for store promotions and Mosaic's brand distribution.
  • Organized Fiftyfive's launch event in May 2013.

Education

Jan 2012 - Dec 2013 1 year 11 months
Bachelor of Communication, Journalism
Murdoch University
Jan 2007 - Dec 2009 2 years 11 months
Diploma, Arts & Humanities
Ngee Ann Polytechnic

Portfolio

11 items