Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
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Yawen Lu
Editor-in-chief at Wine & Dine Experience Pte Ltd.
Yawen Lu is a content writer specializing in the food industry. She writes a range of content, from food and restaurant reviews, step-by-step recipes, interviews, feature articles, op-eds, as well as SEO and social media content. Yawen is also the editor-in-chief of one of Singapore's oldest luxury food magazine. Her specialization topics also include lifestyle, travel, and events.
Yawen is Available for Projects
Work with YawenEmployment Highlights
Content Writer
Independent
January 2016 - Present (8 years 4 months)
Editor-in-chief
Wine & Dine Experience Pte Ltd
January 2020 - Present (4 years 4 months)
Writer
Wine & Dine Experience Pte Ltd
May 2014 - December 2015 (1 year 8 months)
Public Relations & Copywriter
Mosaic Singapore
March 2013 - April 2014 (1 year 2 months)
Education Highlights
Bachelor of Communication, Journalism
Murdoch University
January 2012 - December 2013 (2 years)
Diploma, Arts & Humanities
Ngee Ann Polytechnic
January 2007 - December 2009 (3 years)
Portfolio
I Have a Room With Everything Too (Supplement) - Sentiments on Paper
Breaking the Stereotypes
Hygge Watches Bring Scandinavian-Japanese Design to Singapore
A 50-year Old Identity Crisis
The Grass Is Greener Here
Wine and Dine
Chef Beppe De Vito Makes Art You Can Eat
I Have a Room With Everything Too (Supplement) - Sentiments on Paper
Breaking the Stereotypes
Hygge Watches Bring Scandinavian-Japanese Design to Singapore
A 50-year Old Identity Crisis
The Grass Is Greener Here
Wine and Dine
Chef Beppe De Vito Makes Art You Can Eat
Resume
Content Writer
Independent
January 2016 - Present (8 years 4 months)
Yawen has written for clients in various industries, including food, lifestyle, and travel.
As a content writer and copyeditor for JWT Singapore:
- Created web content for Friso, mostly parenting-related SEO articles on babycare.
As a content writer for Foreign Policy Design Group:
- Wrote FPDG's brand report for Bangkok, transcribing and report for Everyday Karmakamet.
As an app content writer for Sarment:
- Assisted the in-house content team with short snips on topics ranging from international fine dining restaurants and bars to luxury lifestyle shops.
As a content writer for GOODSTUPH:
- Produced content for UOB's Travel Insider website, a compilation of 50 notable events/festivals around the world worth travelling for, as well as gathering Instagram images from actual users who have been there.
As a content writer for AAAGENCY DMCC:
- Drafted up social calendars and related content for F&B accounts in Dubai.
Editor-in-chief
Wine & Dine Experience Pte Ltd
January 2020 - Present (4 years 4 months)
Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.
- Led this publication in a new direction, focusing on explorations of food culture in and around the region (and the world) with long-form stories.
- Introduced audiences to Wine&Dine TV for more digestible, approachable forms of content to supplement the themes for each bi-monthly issue.
Writer
Wine & Dine Experience Pte Ltd
May 2014 - December 2015 (1 year 8 months)
Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.
- Produced monthly lifestyle snips, interviews, step-by-step recipes, travel stories, themed feature articles, and op-eds.
- Ensured that text provided is suitable in content, format, and style for the intended audiences.
Public Relations & Copywriter
Mosaic Singapore
March 2013 - April 2014 (1 year 2 months)
- Managed the social media platforms for three stores, including Cumulus, Tyrwhitt General Company and Fiftyfive.
- Liaised with media for loans and product features.
- Created press releases for store promotions and Mosaic's brand distribution.
- Organized Fiftyfive's launch event in May 2013.
Education
Bachelor of Communication, Journalism
Murdoch University
January 2012 - December 2013 (2 years)
Diploma, Arts & Humanities
Ngee Ann Polytechnic
January 2007 - December 2009 (3 years)