Kate Kuilman
Paid Social

Kate Kuilman

Paid media specialist for iProspect and Titan Digital.
Work with Kate Work with a Paid Social

About

A pay-per-click expert with over 5 years in the industry, Kate Kuilman has extensive media and communications experience in social media advertising and search engine marketing (SEM). She has crafted pay-per-click (PPC) campaigns and executed paid search, display and social advertising strategies, as well as improved and utilized media campaign efficiencies to increase conversions across multiple B2C and B2B brands using her skills in digital strategy, Google AdWords, Facebook, Instagram, Twitter and Youtube advertising.

Employment

4 roles
Mar 2017 - Present 9 years 2 months
Paid Media Specialist
Independent

Kate has helped a range of clients reach new users and increase their e-commerce performance.

  • Was responsible for management of multiple digital marketing campaigns.
  • Worked with the digital marketing group and marketing teams to perform paid search, display and social advertising strategies.
  • Ran keyword research and management, ad copy and extension creation, campaign implementation, landing page performance analysis and campaign reporting.
Feb 2016 - Apr 2017 1 year 2 months
PPC Campaign Manager
iProspect Cape Town

She was in charge for pay-per-click (PPC) tasks including keyword research, audience targeting, paid search account set up and campaign build, bid management and strategy, day-to-day optimization and maintenance of campaigns, reporting to client and highlighting opportunities for campaign optimization.

  • Was responsible for media efficiencies, budget management of campaigns, build and optimize paid social campaign in Facebook, Instagram, Twitter and YouTube.
  • Created, developed and managed of effective PPC campaigns.
  • Communicated account performance, trends and areas of opportunity to client leads.
  • Worked alongside other key departments and delivered client satisfaction through results-driven campaigns.
  • Handled campaign reporting including analysis and recommendations.
Jun 2015 - Dec 2015 6 months
PPC Specialist
Titan Digital

As a PPC Specialist, Kate initiated and supported the development of PPC strategies.

  • Managed monthly and weekly campaign reporting, tracking and analysis.
  • Established landing page optimization to improve campaign performance in WordPress and Unbounce.
  • Created conversion tracking through AdWords & Analytics including event tracking.
  • Discovered new revenue opportunities including identifying up-sell possibilities.
  • Handled campaign monitoring, data analysis and optimization recommendations.
  • Was part of an agile team to manage the bigger more demanding clients.
  • Ran paid Facebook advertising strategies and optimizations.
Jun 2013 - May 2015 1 year 11 months
Paid Media Analyst
R.O.I. Media

Kate led Ad text creation and AdWords accounts and campaigns across search and display networks.

  • Was in charge for setting, measuring and achieving customer relevant KPIs compiling performance and management weekly and monthly reports.
  • Ran analysis, monitor and optimization of Adwords accounts and managed account budgets.
  • Was responsible for research and assisting in implementing effective PPC strategies.

Education

Jan 2012 - Dec 2013 1 year 11 months
Bachelor of Arts, Honours in Brand Leadership and Brand Strategy
Vega Brand School
Jan 2009 - Dec 2011 2 years 11 months
Bachelor of Arts, Media and Sociology, Media Studies
University of Cape Town