<ul><li>Offered digital marketing techniques and services such as Facebook marketing, LinkedIn marketing, lead generation, marketing automation, and PPC advertising on Google.</li><li>Developed a comprehensive digital marketing review and analysis to business owners who want help with their digital marketing and generation more ROI.</li><li>Consulted clients on lead generation, branding, and web presence for growth and increase in traffic.</li><li>Provided competitive pricing, competition analysis, digital swot analysis, digital marketing strategies, and other data analysis.</li><li>Certified expert and consultant in Pardot, Marketo, HubSpot, Google AdWords, and Google DoubleClick.</li><li>Implemented Pardot/Marketo and Salesforce marketing automation, including drip programs, nurture marketing, and email strategy for enterprise to medium-sized clients across North America.</li><li>Trained client teams on power usage of Pardot, Salesforce, and Salesforce Engage.</li><li>Setup email campaigns, engagement programs, and marketing automation campaigns.</li><li>Managed DoubleClick for Advertisers for client accounts, including optimization, setup, and launch.</li></ul>

Marketing Consultant

<ul><li>Managed, reported, and executed all paid, earned, and owned media for North and South America’s marketing teams with one direct report which manages email and social media activities. Developed and deployed marketing strategies.</li><li>Completed implementation of Pardot marketing automation, including setup of strategies, database hygiene, CASL compliance, demand generation, lead scoring, lead nurturing programs, optimization of digital campaigns, including A/B and multivariate testing.</li><li>Provided channel management of lead flow of new prospects in Salesforce.</li><li>Handled cross-functional team project with Australian IT and marketing departments to implement large projects such as new global website and web development. Managed internal teams, meetings, and correspondence to senior executives.</li><li>Designed global marketing media, pop-up or display materials for regional events in the US and Canada, including backdrops, event booths and a variety of printed and digital collaterals. Managed budgets and external vendors for fulfillment and delivery.</li><li>Oversaw content and marketing communications calendars regarding creation and deployment. Designed email templates, infographics, white papers, case studies, webinars, digital media, display advertising, and website modifications.</li></ul>

Marketing Manager, Digital & Creative

<ul><li>Created B2B marketing strategies and implemented new B2B marketing techniques and processes to improve current customer retention and acquisition for Scott's Directories and www.scottsdirectories.com main website and microsites.</li><li>Managed medical, educational, pharmaceutical, dental, healthcare products annual marketing budget of over $500,000 for printing, digital costs, and fulfillment. Slashed printing costs by 30% for entire marketing department by negotiating with new printing supplier.</li><li>Developed the digital presence and social media handles of Scott's Directories. Devised new content such as video, combined previous content, and planned new materials for digital marketing distribution. Increased revenue by 25% in 2013-2014 for data solutions by altering marketing campaigns.</li><li>Drove demand generation through print, advertising, PPC, SEO, business partners, direct mail marketing, fax marketing, social media marketing, content marketing such as webinars and B2B content.</li><li>Participated in tradeshow activity, signage and actively managed social media efforts and attended events.</li><li>Built lead development strategies and branding initiatives, managed various creative projects, and guided development teams.</li><li>Worked to maintain current marketing campaigns, project management and strategy, departmental collaboration to ensure accuracy for existing campaigns and new ones.</li><li>Provided guidance and assistance to the direction of the new website set to launch, while supporting online growth ideas for Scott's Directories via social media, pay per click and organic search. Increased online sales for solutions by five figures in first quarter, boosted free trials by more than 800 per month.</li><li>Assisted the development of the new marketing website, while providing a new content marketing strategy via Sales Know-How.&nbsp;</li><li>Engaged with the sales team to help with business deals, provide collaterals, email promotions, and product requests.</li><li>Collaborated with product development team to devise products, product features, and products improvements for the business of Scott's Directories.</li></ul>

Senior Marketing Manager

<p>Info-Tech Research Group is an information technology and advisory company that produces unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions.&nbsp;</p><ul><li>Managed B2B IT marketing plan implementation; targeted marketing campaigns, campaign testing and all advertising milestones.</li><li>Worked with the agency style team for large IT providers and clients of InfoTech.</li><li>Developed market research projects such as IBM's CMO 2012 research study about who are the most influential marketers on social media. This included tweet stats, YouTube videos and data on who was labelled the most influential.</li><li>Guided the Twitter community of @thesmartestIT, and implemented large social media projects with third party providers on Facebook and LinkedIn pages for clients.</li><li>Used creative and compelling text, images, and video posts to support branded social channels and drive engagement.</li><li>Utilized tools and processes such as Marketo, Analytics, and SEO software for go-to-market initiatives for clients such as IBM and SAS; these strategies are focused around Info-Tech client specific webinars, whitepapers and case studies provided to clients.</li><li>Created website sliders, banner ads, email marketing pieces, and other collaterals.</li><li>Provided reports, KPI metrics with tools such as Google Analytics and Hootsuite for weekly client meetings.</li><li>Drove web traffic to vendor microsites through SEO, PPC, AdWords, social media and PR for clients microsites while managing and staying within specified marketing budgets.</li></ul>

Digital Marketing Consultant

Certified expert and consultant in Pardot, Marketo, HubSpot, Google AdWords, Google DoubleClick, and Facebook Ads.

Marketo Certified Expert

HubSpot Inbound Certification

Salesforce Certified Pardot Specialist

Pardot Consultant Certification

Hubspot Certified

Facebook Business Manager

Facebook Ad Manager Certification

Eloqua Certification

Certifications

Daniel Buckle

Drove demand generation for Scott's Directories through video content.

What Is Scott's Directories?

Supported online growth ideas for Scott's Directories via social media such as Twitter.

Scott's Directories on Twitter

Planned drip marketing strategy for Austin Teleservices.

ATS - Drip Program Strategy for WSIALM

Developed a research study for IBM Canada that includes 400 of the top CMO's in North America and analyzes their social media awareness and presences within their own personal and professional circles.

Case Study: Social Media and The Modern CMO - IBM Canada

Assisted the development of the new marketing website for Scott's Directories.

www.scottsdirectories.com - 2014 Website

Provided a new content marketing strategy for Scott's Directories via Sales Know-How.

Sales Know How - Membership Website (Content Marketing)

Designed 10-foot tradeshow booth and tabletop for exhibitions across North America.

10x10 Booth Designs

Crafted an infographic for SAI Global focusing on how companies prepare for the 5th ISO 9001 revision.

ISO 9001 Infographic

Created graphic design for large five-panel tradeshow booth for SAI Global.

Large Multi-Panel Booth

Developed branding for SAI GLOBAL, including graphic design for event posters.

SAI Global Event Posters for Prizes

Designed event booths and pop-ups for SAI Global.

Event Designs for SAI Global

Developed new web design and content for 24-hour plumbing service in Toronto.

Drain Rescue

English (British)

With 11 years of experience in email marketing, Daniel Buckle specializes and is certified in Pardot, HubSpot, Marketo, Facebook Ads, and Google Ads and highly experienced with Marketing Cloud, Sales Cloud, Service Cloud, Eloqua, Sharpspring, Act-On, Sitecore, Adobe Marketing Cloud, Klaviyo, Oracle, Watson, and Infusionsoft. As a marketing automation expert, he has managed numerous implementations in Pardot/Marketo and Salesforce, including drip programs, nurture marketing, and email strategy for enterprise to medium-sized clients across North America. At Glacier Media, Daniel has created B2B marketing strategies to improve customer retention and acquisition for businesses such as Scott's Directories.

Daniel Buckle

Employment Highlights

Education Highlights

Portfolio

Marketo Certified Expert

What Is Scott's Directories?

Scott's Directories on Twitter

ATS - Drip Program Strategy for WSIALM

Case Study: Social Media and The Modern CMO - IBM Canada

www.scottsdirectories.com - 2014 Website

Marketo Certified Expert

What Is Scott's Directories?

Scott's Directories on Twitter

ATS - Drip Program Strategy for WSIALM

Case Study: Social Media and The Modern CMO - IBM Canada

www.scottsdirectories.com - 2014 Website