Daniel Buckle

• Managed, reported, and executed all paid, earned, and owned media for North and South America’s marketing teams with one direct report which manages email and social media activities. Developed and deployed marketing strategies.
• Completed implementation of Pardot marketing automation, including setup of strategies, database hygiene, CASL compliance, demand generation, lead scoring, lead nurturing programs, optimization of digital campaigns, including A/B and multivariate testing.
• Provided channel management of lead flow of new prospects in Salesforce.
• Handled cross-functional team project with Australian IT and marketing departments to implement large projects such as new global website and web development. Managed internal teams, meetings, and correspondence to senior executives.
• Designed global marketing media, pop-up or display materials for regional events in the US and Canada, including backdrops, event booths and a variety of printed and digital collaterals. Managed budgets and external vendors for fulfillment and delivery.
• Oversaw content and marketing communications calendars regarding creation and deployment. Designed email templates, infographics, white papers, case studies, webinars, digital media, display advertising, and website modifications.

• Created B2B marketing strategies and implemented new B2B marketing techniques and processes to improve current customer retention and acquisition for Scott's Directories and www.scottsdirectories.com main website and microsites.
• Managed medical, educational, pharmaceutical, dental, healthcare products annual marketing budget of over $500,000 for printing, digital costs, and fulfillment. Slashed printing costs by 30% for entire marketing department by negotiating with new printing supplier.
• Developed the digital presence and social media handles of Scott's Directories. Devised new content such as video, combined previous content, and planned new materials for digital marketing distribution. Increased revenue by 25% in 2013-2014 for data solutions by altering marketing campaigns.
• Drove demand generation through print, advertising, PPC, SEO, business partners, direct mail marketing, fax marketing, social media marketing, content marketing such as webinars and B2B content.
• Participated in tradeshow activity, signage and actively managed social media efforts and attended events.
• Built lead development strategies and branding initiatives, managed various creative projects, and guided development teams.
• Worked to maintain current marketing campaigns, project management and strategy, departmental collaboration to ensure accuracy for existing campaigns and new ones.
• Provided guidance and assistance to the direction of the new website set to launch, while supporting online growth ideas for Scott's Directories via social media, pay per click and organic search. Increased online sales for solutions by five figures in first quarter, boosted free trials by more than 800 per month.
• Assisted the development of the new marketing website, while providing a new content marketing strategy via Sales Know-How. 
• Engaged with the sales team to help with business deals, provide collaterals, email promotions, and product requests.
• Collaborated with product development team to devise products, product features, and products improvements for the business of Scott's Directories.

Info-Tech Research Group is an information technology and advisory company that produces unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. 

• Managed B2B IT marketing plan implementation; targeted marketing campaigns, campaign testing and all advertising milestones.
• Worked with the agency style team for large IT providers and clients of InfoTech.
• Developed market research projects such as IBM's CMO 2012 research study about who are the most influential marketers on social media. This included tweet stats, YouTube videos and data on who was labelled the most influential.
• Guided the Twitter community of @thesmartestIT, and implemented large social media projects with third party providers on Facebook and LinkedIn pages for clients.
• Used creative and compelling text, images, and video posts to support branded social channels and drive engagement.
• Utilized tools and processes such as Marketo, Analytics, and SEO software for go-to-market initiatives for clients such as IBM and SAS; these strategies are focused around Info-Tech client specific webinars, whitepapers and case studies provided to clients.
• Created website sliders, banner ads, email marketing pieces, and other collaterals.
• Provided reports, KPI metrics with tools such as Google Analytics and Hootsuite for weekly client meetings.
• Drove web traffic to vendor microsites through SEO, PPC, AdWords, social media and PR for clients microsites while managing and staying within specified marketing budgets.