<ul><li>Handled paid performance media campaigns across four major markets, including Singapore, Malaysia, Indonesia, and Thailand. Omnichannel media buys with data-driven decision powered by tools such as GA 360 and Tableau.</li><li>Oversaw growth of company’s market share and platforms active user growth across all four markets. Planned media buys for budgets over S$4 million for FY2019.</li><li>Involved in development of in-house DMP and development of MaaS (Marketing as a Service) for a high-value client.&nbsp;</li><li>Increased market share in Singapore by 3%; increased market share by 7%, monthly active users by 10%, and met target for increasing consumer adoption of new fintech tool in Malaysia.</li></ul>

Online Marketing Executive

<ul><li>Worked on a case with a major cinema player to grow monthly active users (MAU) and transactions via their mobile application. Also included optimization of existing digital marketing processes and app development cycles.</li><li>Increased app transaction share by over 10% within clients ecosystem and helped set up attribution model and consumer sales funnel optimization. MAU increased off over 20%.</li></ul>

Mobile App Marketing Consultant

Sartha Global Marketing is a tourism marketing representation, destination branding, and public relations company that provides integrated sales and marketing solutions and consultancy for organizations wanting to do business in India.<ul><li>Headed digital marketing for the company and worked with multiple external stakeholders across high-value clients such as Brand USA, Visit California, LVCVA, Visit Flanders, Simon Property Group, Hong Kong Tourism Board, and Travel Nevada.</li><li>Acted as a strategic consultant helping clients formulate their digital strategy for the quarter.&nbsp;</li><li>Launched multiple campaigns for over three high-value clients, meeting both marketing and business KPIs.</li></ul>

Director, Digital Marketing

Tripsbank is an online travel platform that provides international holiday packages.<ul><li>Marketed inventory holiday packages via online media channels with a specialization in Facebook Ads. This involved creating the content and copy of the campaign, designing the landing pages on the website to which the ads would be redirected, and optimizing the said landing pages for SEO purposes.&nbsp;</li><li>Monitored and tweaked the Facebook campaigns according to the data and the results. ROI was calculated on per unit sales vis-a-vis ad spend basis.</li><li>Created a business model by which the team was sourcing leads from Facebook and selling them to multiple tour operators.&nbsp;</li><li>Developed campaigns from scratch along with the content and the creatives to source the leads at a CPL which was 50-60% lower than the industry average. ROI was calculated based on cost of lead acquisition vis-a-vis the cost of lead sold to the tour operator. This was done for both international and domestic travelers from India.</li><li>Built multiple landing pages which helped for SEO. Integrated meta tags and tags needed to boost SEO rankings; wrote and marketed content.</li><li>Wrote multiple articles on LinkedIn to showcase the lead acquisition capabilities of the company.</li><li>Involved in working with the development team to create a SaaS platform to aid tour operators in managing their day to day business. Areas of work focused on UX and UI, functionality and speed, and testing the customer journey. The platform included a dynamic package creation tool, inventory management system, CRM, financial accounting module, and staff management system.</li></ul>

Digital Marketing Director

<ul><li>Acted as the product manager for CARE, CARE Freedom, Joy, and Joy Tomorrow products for online channel which accounted for 75% of the online retail portfolio. Mainly responsible for partner sales and business development for online sales of the product via web aggregators and brokers.&nbsp;</li><li>Integrated over ten new web aggregators and online brokers to sell product via their online channels. Also helped set up processes to streamline operational problems such as delays in underwriting, medical tests, and premium loading.&nbsp;</li><li>Established training seminars for the partner sales team and helped design an attribution model for partner sales.&nbsp;</li><li>Launched multi-tiered contests to induce sales via partner channels.</li><li>Worked with the internal dev team to help set up the initial product sales via our website and also helped integrate the new indemnity products for the internal sales team. Worked closely with internal and external developers to help build the departments internal sales CRM.</li><li>Oversaw B2C lead campaigns at an annual spend of 2-3 million USD per annum. Leads were procured via two main channels. The first one was via SEM and PPC and the second was via web aggregators who would sell their leads to insurance companies.&nbsp;</li><li>Tracked and analyzed the effectiveness of both channels and gave suggestions to the team executing the campaigns.</li></ul>

Product Manager, Online Sales

Optimized meetup and Facebook page, set up Instagram, optimized website, and linked Google Analytics for a spiritual and wellness organization spreading the teachings of Kriya Yoga.

Siddhanath Yoga Parampara

Raghav Ahooja

Curated marketing strategy and executed campaigns on Facebook and Instagram for Delhi's food and beverage festival, with a budget of USD10,000. Generated ticket sales of over 33,000 through BookMyShow.com.

The Grub Fest

Executed campaigns for a group of retail outlets in North America, in partnership with KLM and Cox & Kings. Also created a microsite and ran weekly trade contest via B2B email campaigns.

Simon Property  Group

Worked on social media management and digital marketing project for the official tourism board for the state of Nevada, USA. Conceptualized and executed campaigns in partnership with digital agencies. Also managed CPC and CPM on Facebook.

Travel Nevada

Managed social media and digital marketing for the official tourism board for the Northern Region on Belgium. Conceptualized and executed campaigns in partnership with Scroll.in and Triphobo. Also developed CPC and CPM campaigns on Facebook.

Visit Flanders  Tourism

Optimized and managed Google AdWords for over 12 accounts of an online marketing company based in Sydney, Australia. Worked on performance-based and grant account campaigns.

Novo Digital

Managed and implemented ads on Google AdWords, Facebook, and Instagram for a luxury fashion brand based in India. Also created an end-to-end performance marketing strategy.

Shivan & Narresh

Optimized Google and Instagram Ads for an Indian tapas and cocktail bar based in London, England. Implemented attribution mapping and remarketing tags, optimized reservation's landing page, and cut the cost of customer acquisition by over 60%.

Lokhandwala

English (British)

Raghav Ahooja has six years of experience in online marketing and sales with a focus on performance marketing and operations. He has worked on omnichannel media buys, including search, display, social, and programmatic, creating marketing strategies and tiered media plans across multiple markets in Southeast Asia. Specializing in Facebook, Instagram, and Google Ads, he has handled ad campaigns for various clients such as Simon Property  Group, Travel Nevada, Visit Flanders, Novo Digital, Shivan & Narresh, Lokhandwala, and The Grub Fest. As an online marketing executive at PropertyGuru, Raghav has developed media planning and strategy for internal and external campaigns targeting audiences in Singapore, Indonesia, Malaysia, Thailand, and China. His expertise also includes email and mobile app marketing.

Raghav Ahooja

Employment Highlights

Education Highlights

Portfolio

Siddhanath Yoga Parampara

The Grub Fest

Simon Property Group

Travel Nevada

Visit Flanders Tourism

Novo Digital

Siddhanath Yoga Parampara

The Grub Fest

Simon Property Group

Travel Nevada

Visit Flanders Tourism

Novo Digital