Serena Liliantio

About

With a fashion media background, Serena Liliantio is a product and graphic designer specializing in assets creation for multinational fashion, jewelry, cosmetics and skincare brands. At Banyan Tree Gallery, she has designed and developed products for gallery and hotels, including Mooncake box for 2018 sold in flagship hotels and various aromatherapy travel kits sold in the website. Her diverse expertise also includes branding, product photography, social media curation, and website management.

Employment

2 roles

Jan 2017 - Present 9 years 4 months

Graphic Designer & Photographer

Independent

Managed assets creation for multinational fashion, jewelry, cosmetics and skincare brands.
Assisted in posters and assets for roadshows and events.
Created e-newsletters and online ads.
Developed lookbook/catalog photography for a beauty brand, with lip products as a highlight.
Provided multiple catalog photography and photo editing in white background for a jewelry brand.

Sep 2016 - Present 9 years 8 months

Designer

Banyan Tree Gallery (S) Pte Ltd

Banyan Tree Gallery is Banyan Tree’s retail arm, with offerings which include sustainable bath, body, and aromatherapy.

Oversaw visual content creation which encompassed photography, graphic design, visual merchandising, social media curation and management, and website management.
Ensured cohesive visual application across platforms: the creation of brand style guide, catalog, and brochure.
Executed visual merchandising refreshment and improvement in outlets, in turn, increasing revenue and overall customer experience.
Managed product design and development for gallery and hotels. Notable designs: Mooncake box for 2018, sold in flagship hotels (Banyan Tree Bangkok and Phuket) and various aromatherapy travel kits sold in the website.
Created visual assets such as photography for brand brochure, catalog, and product launches.