Serena Liliantio

Banyan Tree Gallery is Banyan Tree’s retail arm, with offerings which include sustainable bath, body, and aromatherapy.

• Oversaw visual content creation which encompassed photography, graphic design, visual merchandising, social media curation and management, and website management.
• Ensured cohesive visual application across platforms: the creation of brand style guide, catalog, and brochure.
• Executed visual merchandising refreshment and improvement in outlets, in turn, increasing revenue and overall customer experience.
• Managed product design and development for gallery and hotels. Notable designs: Mooncake box for 2018, sold in flagship hotels (Banyan Tree Bangkok and Phuket) and various aromatherapy travel kits sold in the website.
• Created visual assets such as photography for brand brochure, catalog, and product launches.

• Managed assets creation for multinational fashion, jewelry, cosmetics and skincare brands.
• Assisted in posters and assets for roadshows and events.
• Created e-newsletters and online ads.
• Developed lookbook/catalog photography for a beauty brand, with lip products as a highlight.
• Provided multiple catalog photography and photo editing in white background for a jewelry brand.

• Engaged with interesting projects such as a themed jewellery installation at KEEPERS Singapore, as well as collaborations with existing local brands.