<ul><li>Engaged with interesting projects such as a themed jewellery installation at KEEPERS Singapore, as well as collaborations with existing local brands.</li></ul>

Banyan Tree Gallery is Banyan Tree’s retail arm, with offerings which include sustainable bath, body, and aromatherapy.<ul><li>Oversaw visual content creation which encompassed photography, graphic design, visual merchandising, social media curation and management, and website management.</li><li>Ensured cohesive visual application across platforms: the creation of brand style guide, catalog, and brochure.</li><li>Executed visual merchandising refreshment and improvement in outlets, in turn, increasing revenue and overall customer experience.</li><li>Managed product design and development for gallery and hotels. Notable designs: Mooncake box for 2018, sold in flagship hotels (Banyan Tree Bangkok and Phuket) and various aromatherapy travel kits sold in the website.</li><li>Created visual assets such as photography for brand brochure, catalog, and product launches.</li></ul>

Designer

<ul><li>Managed assets creation for multinational fashion, jewelry, cosmetics and skincare brands. </li><li>Assisted in posters and assets for roadshows and events.</li><li>Created e-newsletters and online ads.</li><li>Developed lookbook/catalog photography for a beauty brand, with lip products as a highlight.</li><li>Provided multiple catalog photography and photo editing in white background for a jewelry brand.</li></ul>

Graphic Designer & Photographer

Crafted a simple leaflet showing an illustrated demonstration on how to properly massage the face for a slimmer, firmer shape.

Banyan Tree Essentials Face Massage Instructions Leaflet

Serena Liliantio

Created an instructional leaflet demonstrating two ways to tie the fabric wrap. Done for sponsorship towards Breast Cancer Foundation in Singapore. Each fabric wrap will be given out together with the leaflet into a starter kit for newly diagnosed Breast Cancer patients.

Banyan Tree Essentials Fabric Wrap Instruction Leaflet

Wrote an editorial lifestyle newsletter featuring Christmas gift sets curations by Banyan Tree. Also managed product style and photography.

Banyan Tree Essentials Newsletter - Christmas Gift Boxes

Developed a lifestyle newsletter featuring the award-winning Kieffer Lime shampoo and conditioner. The newsletter features a GIF where the shampoo and conditioner pop up in motion. The bottom of the newsletter shows active ingredients that are part of the kieffer lime collection.

Banyan Tree Essentials Newsletter - Kieffer Lime awards

Produced a lifestyle newsletter featuring a collaboration with a local artist to produce limited-edition sustainable fabric wrap to support Breast Cancer Awareness month. The photos taken were to show the various ways of using the wrap, as a gift-wrapping or as a headwrap.

Banyan Tree Essentials Newsletter - Breast Cancer Awareness Month

Created a loyalty rewards redemption newsletter which shows instructions on how to redeem and earn points.

Banyan Tree Essentials Newsletter - Loyalty Rewards

Wrote a lifestyle summer-themed e-newsletter featuring lifestyle editorial layout with bright summery colors.

Banyan Tree Essentials Newsletter - Summer Wellness guide

Created a photo-documentary series documenting the making of Banyan Tree's ceramic items at a homegrown studio in Chiang Mai, Thailand. Committed to preserving this local craft, the studio encourages the young to study the arts of ceramics by nurturing a group of young artists to create artisanal ceramic pieces. 

Published for online content of Banyan Tree Essentials, highlighted for International Women's Day Campaign.

In Progress: Ceramics

Developed lookbook/catalog photography for the festive Christmas gift sets for Banyan Tree Essentials. Featuring signature hunter green and champagne gold that elevates the natural crevices of handmade ceramics alongside sustainably made aromatherapy and bath & body products. Give sets are sold online during the Christmas period.

See more: https://essentials.banyantree.com/

Involvement: Art Direction, Styling, Photography.

Give the Gift of Wellness

Assisted the catalog/lookbook shoot for an upcoming beauty brand, SOLOS. Bold and vibrant, SOLOS Cosmetics is designed to be travel-friendly and easy. 

Involvement: Photography, editing, and setup.

SOLOS Cosmetics

Managed the catalog photography for Singapore-based jewelry/lifestyle brand, ASHEPA Lifestyle. Featuring ethically made jewellery and home items from Africa, striving to preserve its culture and for the betterment of the artisans' livelihood. 

Involvement: Photography, styling, and photo editing.

See more: https://ashepa.com/collections/new-in-jewellery

ASHEPA Lifestyle Catalog

Conducted a lookbook shoot for PYAR, a Singaporean jewelry brand that is "rooted in the belief that love resides within us." The concept of the shoot highlights the idea of working with hands through the lens of a subject and her surroundings. Tropical fruits and subtle silver mementos act an evocative element to bring about the notion of a tropical dream.

Full lookbook here: https://www.behance.net/gallery/73155605/PYAR-Paradise?

PYAR | Paradise

Designed a brochure for Banyan Tree Essentials.

Banyan Tree Essentials Brochure

Developed a Mooncake box design for the 2018 Mid-Autumn Festival celebration at Banyan Tree Hotels & Resorts. The box features motifs of clouds derived from their signature restaurant Bai Yun, meaning white clouds in Mandarin. Finished with a magnetic enclosure that clicks in place and opens up like a fan to reveal its drawer-like compartment.

Mooncake boxes came in sets of 2s, 4s and 8s sold in selected flagship Banyan Tree Hotels. 

Involvement: Packaging and graphic design.

2018 Banyan Tree Mooncake Box

Created a succinct brand style guide capturing the basic guidelines for using the Banyan Tree logo under the retail arm Banyan Tree Essentials, as well as the key look and personality of the brand. Oversaw layout, content, and some copywriting.

Banyan Tree Essentials Brand Style Guide

Designed an e-newsletter for L'Occitane's Mother's day gift special.

Published date: 1st week of May, 2017.

L'Occitane E-Newsletter Design #03

Designed another e-newsletter for L'occitane featuring Aqua Reotier products.

Published date: April 1st week.

L'Occitane E-Newsletter Design #02

Created a promotional poster during summer sales. Published and printed at Takashimaya Orchard.

Tourist Promotion Poster

Conceptualized and designed a journey card which shape is like a passport handed out to all pop-up attendees of L'Occitane Cafe pop up in Ion. Attendees will go to each station to get it chopped with a custom stamp and collect special gifts with an exchange of the stamps.

L'Occitane Cafe Journey Card

Designed e-newsletter layout for L'occitane featuring signature Divine Youth Oil products.

Published date: 22/07/2018

L'Occitane E-Newsletter Design #01

English (British)

With a fashion media background, Serena Liliantio is a product and graphic designer specializing in assets creation for multinational fashion, jewelry, cosmetics and skincare brands. At Banyan Tree Gallery, she has designed and developed products for gallery and hotels, including Mooncake box for 2018 sold in flagship hotels and various aromatherapy travel kits sold in the website. Her diverse expertise also includes branding, product photography, social media curation, and website management.

Serena Liliantio

Employment Highlights

Education Highlights

Portfolio

Banyan Tree Essentials Face Massage Instructions Leaflet

Banyan Tree Essentials Fabric Wrap Instruction Leaflet

Banyan Tree Essentials Newsletter - Christmas Gift Boxes

Banyan Tree Essentials Newsletter - Kieffer Lime awards

Banyan Tree Essentials Newsletter - Breast Cancer Awareness Month

Banyan Tree Essentials Newsletter - Loyalty Rewards

Banyan Tree Essentials Face Massage Instructions Leaflet

Banyan Tree Essentials Fabric Wrap Instruction Leaflet

Banyan Tree Essentials Newsletter - Christmas Gift Boxes

Banyan Tree Essentials Newsletter - Kieffer Lime awards

Banyan Tree Essentials Newsletter - Breast Cancer Awareness Month

Banyan Tree Essentials Newsletter - Loyalty Rewards