Eric Jones

About

Eric Jones has worked on brand strategy, social media, digital planning, content creation, analytics, and campaign management in his four years of experience in digital marketing. Working mainly in nonprofit and political spaces, he has worked on projects across sectors, including a mayoral campaign for Lee Harris for Shelby County Mayor. At New Memphis Institute, Eric has increased brand equity with a 52% increase in social followers and a 100% increase in engagement.

Employment

3 roles

Jun 2017 - Present 8 years 11 months

Social Media Specialist

St. Jude Children's Research Hospital

St. Jude Children’s Research Hospital focuses on the research and treatment of pediatric cancer and other life-threatening childhood diseases worldwide.

Led on all paid social media strategy and blog newsletters.
Served as an expert on analytics for St. Jude social media, email marketing, and web content strategy.
Increased the monthly social media engagement rate from 3% to 6% in less than 18 months through insights and reporting.
Wrote and designed blog posts, graphics, and animated content using Adobe Suites.
Collaborated with external teams to integrate new research and initiatives into existing digital strategy.

Oct 2017 - Sep 2018 11 months

Digital Marketing Specialist

Lee Harris for Shelby County Mayor

Lee Harris for Shelby County Mayor was a campaign during Lee Harris candidacy for Mayor of Shelby County, Tennessee.

Designed multimedia collateral and executed digital campaigns to generate over $150,000 in online donations.
Developed brand strategy and visual guidelines for the campaign's marketing and candidate's persona.
Led on all web design and website management.
Advised on fundraising, volunteer recruitment, and voter turnout content and reach rallying tens of thousands of Memphians.

Feb 2016 - Jan 2017 11 months

Public Engagement Coordinator

New Memphis Institute

New Memphis Institute is an institution for attracting, developing, activating, and retaining talent.

Increased brand equity in Memphis with a 52% increase in social following and a 100% increase in engagement.
Balanced out-of-scope projects such as leading digital marketing for TEDxMemphis to sell out a 900+ theatre its second year.
Developed existing brand architecture and company goals with communications team using data-driven insights.
Sourced and analyzed data, built impact reports, and offered recommendations for future event, program, and cause marketing.