Kateryna Khozroshyna
Account Based Marketing Specialist

Kateryna Khozroshyna

Account based marketing expert.
Work with Kateryna Work with a Account Based Marketing Specialist

About

Kateryna Khozroshyna is a B2B marketing professional with over seven solid years of experience in creating actionable marketing plans and communications strategies, forming new brand identity, developing strategic content plan based on keywords search and conducting market research and analysis. She has crafted experiences for startups ranging from B2B SaaS and BPOs including CoolTool and Influ2. Kateryna has received multiple certifications including a 2016 neuromarketing specialist certificate from Free School of Marketing, Ukraine and a 2015 market research professional certificate from New Research Vision, Russia.

Employment

5 roles
Jun 2018 - Present 7 years 11 months
Marketing Director
Mindy Support

Mindy Support is a cost-effective business process outsourcing company headquartered in Cyprus.

  • Defined market share, conducted secondary research of the market, researched the target audience and defined a buyer persona.
  • Created a new brand identity based on market research and product idea, including the redesign of the website, the creation of new brand elements and materials.
  • Developed strategic marketing based on market research, including key messages, communication channels, setting KPIs, etc.
  • Created the new concept for the corporate website, including new sitemap, content, SEO parameters, etc.
  • Established a content plan and schedule, based on keywords search and new brand.
  • Recruited and managed the marketing team of 3 in-house specialists, 2 freelancers and 1 agency.
Nov 2017 - Jun 2018 7 months
Head of Marketing
Influ2

Influ2 is a person-based marketing solution leveraging machine learning technology to help B2B marketers engage enterprise decision-makers one-on-one for demand generation.

  • Conducted market research and analysis such as consumer research, industry fit, and competitors overview.
  • Developed key messages, tone of voice, and consumer persona.
  • Established email automation (drip campaigns).
  • Planned and maintained an online presence via SMM, blogging, SEO, and person-based ads.
  • Crafted a content marketing plan and implemented its execution.
  • Created a PR plan with US-based agency and coordinated its execution.
  • Developed a content marketing plan, including content type and distribution plan.
Aug 2014 - Jul 2017 2 years 11 months
Head of Marketing
CoolTool

CoolTool is an online platform for market research specializing in automated survey solutions, eye tracking, online, mobile and offline survey tools, biometric research and neuromarketing to name a few.

  • Created a marketing plan based on market research and SWOT analysis; set monthly and biannual objectives; estimated budget for all marketing activities; optimized marketing funnel; developed multichannel marketing strategies with individual and accumulated indicators for measuring effectiveness.
  • Developed and implemented successful marketing engagement strategies for B2B environment (KPI - lead generation).
  • Recruited and coordinated a marketing team in terms of campaigns planning, execution, effectiveness measurement, and optimization; initiated and led team-building and self-growth activities for the team.
  • Helped to create publishing schedules and budgets for all listed activities, overseeing the execution and effectiveness of these channels.
Aug 2012 - Aug 2014 2 years
Marketing Manager
CoolTool
  • Negotiated terms of agreements and contracts with business partners and suppliers (business development, sponsorship, and purchase agreements).
  • Crafted event schedule and managed companies optimal presence at key industry events.
  • Worked with agencies and maintained a positive relationship with industry influencers.
  • Developed and published multiple blog articles, scenarios for commercial videos, sales pitches, presentations, posts for social networks, and newsletters for various channels.
  • Created Facebook, Twitter, and YouTube profiles, gaining over 2000 Facebook page likes in a year, growing with an average of 10 likes per week.
  • Helped to create, order, and deliver various marketing collaterals.
Apr 2012 - Jul 2012 3 months
Event Manager
Diplomat Service
  • Performed full cycle event management, including online activities and supervision on site.
  • Created and presented proposals to the clients, offered contained concept overview, estimated budget and up to five PowerPoint presentations with concept visualizations.
  • Negotiated terms of the agreements, performed conflict management onsite, as well as via phone and e-mail, collected feedback and maintained a good relationship with a client post-project.
  • Developed and executed multiple celebratory and business events, such as conferences, exhibitions, live performances, team-building events.

Education

Jan 2010 - Dec 2012 2 years 11 months
Master of Science in Business Administration, Economics and Management of Arts and Entertainment Industries
Jönköping International Business School, Sweden
Jan 2006 - Dec 2010 4 years 11 months
Bachelor of Arts in Business Administration, Business Administration
LCC International University, Lithuania

Portfolio

6 items