Iraj Khaliqi

• Implemented engagement automation, nurture streams, and web tracking.
• Analyzed and reported on Marketo insights and ensured the proper metrics and standards were used to make sound business decisions.
• Highlighted key findings and made recommendations based on those findings.
• Prepared internal and external reports highlighting performance and recommendations.

• Served as the key contact point between marketing and IT.
• Worked closely with internal and external teams to implement and enable Salesforce.com.
• Played a key role in sync of Salesforce and Marketo, and data migration.
• Identified core operational issues and proposed new work streams, application solutions and process improvements for marketing.
• Implemented Salesforce data integrity solutions and sales engagement platforms, such as Validity and Salesloft, respectively.
• Mapped hierarchies and territories, reassigned accounts, contacts, and opportunities in response to personnel changes.
• Granted and removed user licenses for marketing.
• Created and maintained reports and dashboards for end users and management.

• Designed, implemented, and executed marketing campaigns for Mimecast offices in the UK, South Africa, Germany, and Benelux regions.
• Built and managed webinars.
• Collaborated with the regions to ensure the health and growth of the database.
• Imported events list, ensuring proper flow to the NetSuite.
• Designed and implemented operational programs such as marketing suspended cleanup, double opt-in preparation for GDPR and Preference Center.
• Worked closely with the internal Marketo team and outside consultants in the implementation of nurture programs and lead scoring.
• Trained regional stakeholders on best marketing automation practices.

Oracle Dyn, an Oracle cloud infrastructure global business unit (GBU), helps companies build and operate a secure, intelligent cloud edge, protecting them from a complex and evolving cyberthreat landscape.

• Designed, executed, and reported on B2B campaigns to support demand generation efforts.
• Continuously analyzed the operational process to find and implement new efficiencies.
• Managed flow of leads from vendors, events, webinars, and others, to Marketo and Salesforce.
• Worked with the sales team to ensure proper assignment of leads.
• Improved the marketing database by standardizing and cleaning data prior to upload.
• Handled outbound email campaigns.
• Designed and ran lead nurture campaigns for three different product offerings.
• Monitored metrics and interpreted campaign performance to align marketing and sales.
• Created Uberflip campaigns for website assets.
• Built and ran internal and coordinated external webinars.
• Provided documentation and training to new users.

Scribe, now owned by TIBCO, is a cloud-based integration service that helps businesses efficiently connect SaaS applications and automate data flows using an intuitive browser-based approach.

• Worked with other members of the marketing team to develop a marketing automation strategy that helped meet the business objectives.
• Created, ran, measured, and improved marketing campaigns and programs using Marketo and Salesforce.
• Managed the lead flow process by ensuring leads from marketing campaigns, including events, webinars, content syndication, list build initiatives, and others, were promptly loaded into the marketing automation system, scored and assigned properly.
• Developed and implemented effective lead nurturing and segmentation strategies.
• Participated in content development initiatives by assembling the company’s monthly newsletter and creating emails, landing pages, and social media posts.
• Maintained and improved the marketing database.

The RIDF, funded through Kreditanstalt für Wiederaufbau (KfW), finances infrastructure projects such as roads, irrigation canals, flood protection walls, power lines, and schools.

• Participated, as necessary, in developing solicitations and writing draft documents.
• Determined the sequence of activities, dependencies, required or desired outcomes and acceptable performance levels.
• Monitored contract activity on a specified frequency to identify problem areas.
• Supervised transaction compliance such as milestone, deliverable and invoicing and the contractor's progress and performance to ensure services are provided according to the contract requirement.