• Offered a fully flexible range of SEO and related services to businesses of any size and type.
• Took a hands-on approach to deliver value as a true client partner.

• Developed and implemented SEO strategies for Samsung websites across Europe.
• Coordinated content, design, social media, pay-per-click (PPC) marketing, and other activities.
• Managed offsite and onsite optimization projects and reporting on performance.

• Set the strategic direction for group SEO activities, providing a framework which is flexible enough for all markets to be able to develop within while still ensuring consistent and global progression against all KPIs set.
• Defined and monitored SEO and content best practice in all areas of the business, setting common KPIs and measurement parameters to ensure group consistency and comparability.
• Established and implemented SEO technology stack requirements for the group as well as owning elements of site migrations when rebranding or replatforming key markets.
• Focused on nine major autonomous markets, including UK, DE, NL, BE, Nordics, and FR, with additional consultation across horizontal group assets (airlines, cruise lines, hotel groups, etc.), supporting the development and contributing to the digital marketing initiatives of local SEO experts who in turn own their channel’s strategic development.

easyfundraising® is a charity shopping fundraising site in the UK.

• Led and developed marketing activity across the business. The role ranged from brand through to acquisition marketing, where he led efforts on both fronts, managing a wide range of resources.
• Managed and developed all online acquisition activities on an ongoing basis, including SEO, PPC, paid social and display, delivering acquisition through these channels against ROI based KPIs.
• Identified and implemented new acquisition marketing channels, both online and offline.
• Collaborated with the partnerships team to support partner marketing activities.
• Acted as brand guardian, developing and rolling out the brand strategy and positioning for existing and new product lines, taking the brand from charity cashback site to social enterprise.
• Owned brand assets, including but not limited to tone-of-voice guidelines, and visual identity.
• Developed the PR strategy for existing and new product lines, managing the PR agency.

• Owned and developed the New Look digital marketing strategy, establishing New Look as the leader in customer acquisition.
• Oversaw all digital marketing channels including SEO, paid search, affiliates and display, leading and growing the digital marketing team to deliver against challenging targets, both in the UK and internationally (FR and DE in particular).
• Managed a multi-million £ digital marketing budget, including strategic planning and forecasting of KPIs.
• Led and significantly grew the digital marketing team to operational excellence in all channels.
• Steered all third-party digital marketing agencies, ensuring targets and SLAs are consistently met.
• Maintained brand tone-of-voice in all activity undertaken, ensuring performance is joined up with brand.
• Ensured the site is optimized for search; migration planning, achieving SEO best practice both on/off-site.
• Established key measurements, reporting and analysis and drive attribution model development.
• Developed knowledge of competitor digital marketing strategies and ensure New Look is more advanced.

• Worked within the multichannel customer team, leading, growing, and developing a best-in-class SEO team and effective SEO program to support and enhance business growth.
• Devised and delivered against an SEO strategy that pulls multiple teams together, within and outside of the organization, to drive step changes in channel performance.
• Constructed and implemented a holistic SEO strategy to ensure commercial targets are consistently met.
• Devised, managed, and tactically adjusted a 7-figure SEO budget and forecast plan.
• Maximized natural search visibility, traffic, and conversion across multiple campaigns and content types.
• Architected regular and ad hoc reports, covering all relevant KPIs, for various key stakeholders.
• Stayed fully informed of developments across the business, to evolve strategy and maximize results.
• Developed best practice, standard working procedures and workflows for all SEO related activity.
• Led the SEO stream as part of a transformative replatforming exercise, launching new UK and AU sites.
• Recruited, developed, motivated, and led a high-caliber SEO team that delivered consistently vs. KPIs.
• Established strong relationships and influenced cultural change amongst relevant key stakeholders.
• Managed ongoing stakeholder relationships through effective planning, organization, and communication.
• Provided guidance, training, and direction to all key areas of the business that impact on SEO.