Jasmine Williams
Social Media and Content Marketer

Jasmine Williams

Past clients include Spotify, CIBC, H&M, and GoDaddy.

About

Jasmine Williams is an award-winning writer, content marketer, and social media consultant with over five years' experience developing content strategies, social media marketing campaigns, and marketing copy for a diverse range of clients in the SaaS and HR industries across Canada and abroad. She has created content for world-class brands like Spotify, CIBC, H&M, GoDaddy, Patreon, Unbounce, and Zapier. As a writer and editor, Jasmine has written for several online and print media outlets, including ViewtheVibe, Daily Hive, Notable.ca, Ottawa Life Magazine, Canadian Student Magazine, and Career Options Magazine. She also speaks about social media and personal branding at events like Sunday Showers and the Ontario Library Association’s annual Marketing Think Tank.

Employment

5 roles
Apr 2011 - Present 15 years
Writer & Editor
Independent
  • Produced content for several online and print media outlets, including ViewtheVibe, Daily Hive, Notable.ca, Ottawa Life Magazine, Canadian Student Magazine, and Career Options Magazine.
  • Researched industry-related topics.
Jun 2018 - Present 7 years 10 months
Content & Social Media Consultant
Independent
  • Crafted website copy, email campaigns, and social media messaging for a wide range of clients.
  • Developed custom content marketing strategies.
  • Wrote articles for clients that received over 16,000 Unique Page Views.
  • Spoke about social media and personal branding at events like Sunday Showers and the Ontario Library Association’s annual Marketing Think Tank. Other speaking engagements include Ryerson University’s Social Ventures Zone, WoodGreen Community Services, and The Tempest.
  • Clients: Spotify, CIBC, H&M, GoDaddy, Patreon, Unbounce, and Zapier.
Content Strategist
Notable.ca

Notable is a lifestyle media for young professionals, providing stories about career, leadership, mindfulness, social responsibility, and the news.

  • Wrote and edited articles and client editorials, oversaw Notable's Facebook presence, managed the team of freelancers and contributors, and created targeted email blasts and weekly newsletters.
  • Helped double the website's organic search traffic by implementing SEO best practices.
  • Gained Facebook page by over 1,200 followers to reach a milestone of 60,000 likes.
Sep 2017 - Jun 2018 9 months
Social Media & Content Specialist
Futurpreneur Canada

Futurpreneur Canada (formerly the Canadian Youth Business Foundation) is the only national, nonprofit organization that provides financing, mentoring, and resources to support aspiring business owners aged 18-39 in the launch and growth of their businesses. 

  • Managed content channels and social media accounts.
  • Wrote and edited content for the company's online publications.
  • Increased blog page visitors by 44% and Instagram following by 41%.
Feb 2017 - May 2017 3 months
Digital Marketing Coordinator
Textbooks for Change

Textbooks for Change (T4C) is a B Corp and social venture that provides affordable and accessible educational material to students both locally and abroad. 

  • Strategized and created digital advertising campaigns across several channels.
  • Managed social media accounts and the company website.
  • Tripled traffic to the website and increased on-site user engagement.

Education

Jan 2014 - Dec 2015 1 year 11 months
Master of Arts, Media Production
Ryerson University
Jan 2010 - Dec 2014 4 years 11 months
Bachelor of Arts, Journalism
Carleton University

Portfolio

5 items