Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Jennifer Lowe

Jennifer Lowe

Content Strategist

Clients include VMware, Braavo Capital, eBay, XRC Labs & Trellis Law.

Jennifer Lowe is a content strategist, marketer, manager, and writer with expertise in helping tech companies create and execute various content, including B2C blog, email, and website content. Her clients include VMware, Braavo Capital, eBay, XRC Labs, and Trellis Law. In 2018, she was named a Best of 2018 writer by P.S. I Love You, a Medium.com publication. Her original writing has been featured in Inc., McSweeney's, and The Bold Italic. Some of her best work has gone viral on Medium.com and Quora.

Content Strategy
Content Marketing
Content Management
Content Writing
B2C Content Strategy
B2C Content
Copywriting
Blog Creation
Email Content Strategy
Email Sequence Writing
Web Content
Web Copywriting
Community Management
Corporate Communications
Brand Management
Jennifer Lowe

Jennifer Lowe

Clients include VMware, Braavo Capital, eBay, XRC Labs & Trellis Law.

Content Strategist

Jennifer is Available for Projects

Work with Jennifer

Employment Highlights

Senior Manager, Content Marketing

Braavo Capital

June 2019 - Present (1 year 9 months)

Content Strategist & Manager

Independent

February 2016 - Present (5 years 1 month)

Copywriter

Independent

September 2018 - November 2019 (1 year 2 months)

Content & Community Manager, Business Marketing

Twitter

March 2017 - July 2018 (1 year 4 months)

2 More Entries

Education Highlights

Bachelor of Arts

University of California, Berkeley

September 2005 - June 2008 (2 years 9 months)

Resume

Senior Manager, Content Marketing

Braavo Capital

June 2019 - Present (1 year 9 months)

Braavo provides on-demand funding for mobile apps and games. 

  • Identified audience segments and developed customer personas to create a consistent, engaging, and unified voice across products, email content, video, social, blog, and sales enablement. Worked cross-functionally with product, sales, leadership, and customer success.
  • Collaborated with product manager to launch Braavo Analytics on ProductHunt and Google Ads. Developed ad copy and creative direction for product GIFs. Organic traffic to marketing website doubled.
  • Interviewed clients and wrote monthly blog content sharing entrepreneurship success stories.

Content Strategist & Manager

Independent

February 2016 - Present (5 years 1 month)

  • Supported clients with email content, blogging, and other digital media management.
  • Worked as a contributing writer at The Bold Italic and McSweeney's Internet Tendency.
  • Clients: VMware, Braavo Capital, eBay, XRC Labs, and Trellis Law.

Copywriter

Independent

September 2018 - November 2019 (1 year 2 months)

  • Worked with VMware; executed on creating a consistent voice and narrative that reflected both the brand and customers’ needs and values across email and blog content for VMworld, the largest virtualization-specific conference.
  • Developed social and blog content for Nearlist, Trellis, baa baby blankets, and Braavo Capital.

Content & Community Manager, Business Marketing

Twitter

March 2017 - July 2018 (1 year 4 months)

  • Defined Twitter Marketing’s brand story and voice and wrote engaging, persuasive, and informative copy for the launch of Twitter’s Video Ad Solutions website.
  • Developed monthly case studies and research sharing Twitter advertising best practices. 

Web Content Specialist, Corporate Communications

eBay Inc.

January 2015 - February 2016 (1 year 1 month)

  • Wrote weekly blog content for internal and external blogs.
  • Interviewed customers and employees to share customer stories and employee innovation.
  • Created eBay 20-year timeline, launched with the redesign of the corporate website.
  • Owned developing all copy and locating all image and video assets. 

Communications Consultant, Brand & University Programs

eBay Inc.

May 2014 - January 2015 (8 months)

  • Strategized with brand and communications to craft consistent and compelling copy and positioning about eBay’s University Programs. Messaging was used across departments (recruiting, relations, and programs) and channels (talking points, social media, email, PowerPoint, job descriptions, and campus marketing collateral).
  • Interviewed managers, employees, and interns to identify audience needs and wants. Wrote and executed email communications targeting managers and interns. Manager participation tripled and intern feedback increased over the previous year.
  • Reported directly to the vice president of global brand strategy.

Education

Bachelor of Arts, Anthropology

University of California, Berkeley

September 2005 - June 2008 (2 years 9 months)

Minor in Education.