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Joris Peucheret

Joris Peucheret

Growth Marketer

Previously from Eaglemoss, MR PORTER, & Achica.

Joris Peucheret is an international marketing and digital specialist with over 14 years of experience leading marketing and transformation strategies and deploying tailor-made marketing plans to grow audience and generate sales in B2B and B2C markets. He has proven track records working with all stakeholders of innovative businesses to deliver go-to-market plans, commercial strategies, and digital transformation programs. Some of the companies he has worked for include Eaglemoss, MR PORTER, and Achica.

Growth Marketing
International Marketing
Digital Marketing
Digital Growth Strategy
Digital Transformation
Go-to-Market Strategy
Commercial Strategy
Marketing Strategy
B2B Marketing
B2C Marketing
Digital Strategy
E-Commerce Marketing
Account Management
CMS
CRM
A/B Testing
Web Analytics
Joris Peucheret

Joris Peucheret

Previously from Eaglemoss, MR PORTER, & Achica.

Growth Marketer

Joris is Available for Projects

Work with Joris

Employment Highlights

Digital & Marketing Consultant

Independent

June 2019 - Present (2 years 3 months)

Digital Marketing & Transformation Director

Eaglemoss

June 2016 - June 2019 (3 years)

Launch & Growth Adviser, Europe (Non-executive Director)

Little Ondine

January 2015 - May 2016 (1 year 4 months)

Market Manager, Europe (Interim)

MR PORTER

January 2015 - November 2015 (10 months)

1 More Entries

Education Highlights

B.A. (Hons), Public Relations & Communication

Solent University

September 2004 - June 2006 (1 year 9 months)

Diploma, Sociology of Communications

Universidad de Alicante

January 2005 - December 2005 (11 months)

B.A. (Hons), International Business & Management

Solent University

September 2002 - June 2004 (1 year 9 months)

University Diploma, Communication & Business

University of Reims

January 2002 - December 2002 (11 months)

Portfolio

www.achica.com

Promotions | Achica

www.mrporter.com

MR PORTER

Eaglemoss

Eaglemoss HeroCollector | Official Licensed Products

www.achica.com

Promotions | Achica

www.mrporter.com

MR PORTER

Eaglemoss

Eaglemoss HeroCollector | Official Licensed Products

Resume

Digital & Marketing Consultant

Independent

June 2019 - Present (2 years 3 months)

  • Helped businesses to be resilient and to thrive with purpose in the digital economy.
  • Created digital strategy with transformation program for ‘IC Publications’, the African market-leading publisher and advisory.
  • Defined commercial strategy, product development with the latest technology, designed operational workflow, and shaped the value proposition for InnovHomes, a digital solution provider specialized in property and renovation market.

Digital Marketing & Transformation Director

Eaglemoss

June 2016 - June 2019 (3 years)

Eaglemoss is a UK publisher of partworks and collections.

  • Worked as a board member reporting to the CEO.
  • Defined and delivered digital transformation and technology adoption across the business.
  • Led and delivered marketing and digital strategy to activate customer/revenue growth globally for all direct to consumers channels.
  • Acquired, converted, and retained over two million customers globally, including 300,000 new customers that generated over £150 million in annual revenue with an EBITDA margin increase of £1.4 million.
  • Sold millions of units in retail distribution with sale value of £40 million, accelerated fast-growth for D2C channels, including online subscription (over 60% YoY, £60 million in revenue), e-commerce (over 180% YoY, £7 million in revenue) and marketplaces (over 200% YoY, £150,000 in revenue).

Launch & Growth Adviser, Europe (Non-executive Director)

Little Ondine

January 2015 - May 2016 (1 year 4 months)

Little Ondine is a Chinese beauty brand reimagining nail polish with an innovative patented formula.

  • Designed the strategy to launch into the EU market in collaboration with Chinese HQ and beauty professionals.
  • Defined product USPs, secured patent with customized go-to-market and growth strategies for B2B and B2C distributions. 
  • Won six consumer and trade awards and featured over 40. Additionally, won a UPS competition that enabled the business to accelerate its operations in Europe.
  • Negotiated trade deals and launched campaigns with leading retailers across the EU, including QVC UK and Italy, Planet Organic, Hut Group, Holland & Barrett, Amazon Beauty UK, Fenwick, Douglas.de, and Eleven.se.
  • Forged cohesive brand positioning and a robust customer experience to deliver £500,000 revenue within twelve months across retail and e-commerce. Secured patent in EU to enable round A investment from Chinese investors. 

Market Manager, Europe (Interim)

MR PORTER

January 2015 - November 2015 (10 months)

  • Engaged to grow the brand across European markets, overseeing a team of nine to lead digital, PR, e-commerce, commercial activities while expanding marketing channels to optimize acquisition, conversion, and customers’ lifetime value.
  • Grew the customer base by 55% monthly in EU markets and achieved 12% MoM revenue growth, an increase of £1.4 million from previous year.
  • Aligned internal teams and agencies to accelerate e-commerce growth plan generating an increase of 12% in AOV and LTV.
  • Spearheaded VIP and sponsorship events in Germany, winning coverage in major publications. Empowered global strategic alliances with BMWi, NETJET, and AMEX to enable growth with a great customer experience and secured a headline sponsorship deal with the leading men-lifestyle consumer event in Paris to position the brand in this market. 

Head of Marketing & E-commerce Europe

Achica

May 2012 - December 2014 (2 years 7 months)

ACHICA is an online luxury lifestyle store for home, decoration, and lifestyle brands.

  • Drove the e-commerce and marketing strategy to launch and expand in France, Spain, Germany, and Poland.
  • Managed £4 million marketing budget and a team of 7, as well as leading marketing technology investments.
  • Delivered growth from 0 to 850,000 members sign-up, achieving a new customer activation every ten minutes across the four markets. Generated £18 million turnover with AOV of £75 and LTV up to £4,000.
  • Led integrated campaign planning and delivery to create aligned brand positioning to consumers and brand partners within strategically key EU markets, collaborating with HQ and regional teams.
  • Introduced business performance reports to identify trends and opportunities, which was key in the conversion of new customer segments and reduced customer service contacts of 40% every quarter. 

Education

B.A. (Hons), Public Relations & Communication

Solent University

September 2004 - June 2006 (1 year 9 months)

Research: How local council can benefit from digital solutions to engage and empower local communities.

Diploma, Sociology of Communications

Universidad de Alicante

January 2005 - December 2005 (11 months)

B.A. (Hons), International Business & Management

Solent University

September 2002 - June 2004 (1 year 9 months)

Research: How cross border trading can help growth and innovation.

University Diploma, Communication & Business

University of Reims

January 2002 - December 2002 (11 months)