• Helped businesses to be resilient and to thrive with purpose in the digital economy.
• Created digital strategy with transformation program for ‘IC Publications’, the African market-leading publisher and advisory.
• Defined commercial strategy, product development with the latest technology, designed operational workflow, and shaped the value proposition for InnovHomes, a digital solution provider specialized in property and renovation market.

Eaglemoss is a UK publisher of partworks and collections.

• Worked as a board member reporting to the CEO.
• Defined and delivered digital transformation and technology adoption across the business.
• Led and delivered marketing and digital strategy to activate customer/revenue growth globally for all direct to consumers channels.
• Acquired, converted, and retained over two million customers globally, including 300,000 new customers that generated over £150 million in annual revenue with an EBITDA margin increase of £1.4 million.
• Sold millions of units in retail distribution with sale value of £40 million, accelerated fast-growth for D2C channels, including online subscription (over 60% YoY, £60 million in revenue), e-commerce (over 180% YoY, £7 million in revenue) and marketplaces (over 200% YoY, £150,000 in revenue).

Little Ondine is a Chinese beauty brand reimagining nail polish with an innovative patented formula.

• Designed the strategy to launch into the EU market in collaboration with Chinese HQ and beauty professionals.
• Defined product USPs, secured patent with customized go-to-market and growth strategies for B2B and B2C distributions. 
• Won six consumer and trade awards and featured over 40. Additionally, won a UPS competition that enabled the business to accelerate its operations in Europe.
• Negotiated trade deals and launched campaigns with leading retailers across the EU, including QVC UK and Italy, Planet Organic, Hut Group, Holland & Barrett, Amazon Beauty UK, Fenwick, Douglas.de, and Eleven.se.
• Forged cohesive brand positioning and a robust customer experience to deliver £500,000 revenue within twelve months across retail and e-commerce. Secured patent in EU to enable round A investment from Chinese investors. 

• Engaged to grow the brand across European markets, overseeing a team of nine to lead digital, PR, e-commerce, commercial activities while expanding marketing channels to optimize acquisition, conversion, and customers’ lifetime value.
• Grew the customer base by 55% monthly in EU markets and achieved 12% MoM revenue growth, an increase of £1.4 million from previous year.
• Aligned internal teams and agencies to accelerate e-commerce growth plan generating an increase of 12% in AOV and LTV.
• Spearheaded VIP and sponsorship events in Germany, winning coverage in major publications. Empowered global strategic alliances with BMWi, NETJET, and AMEX to enable growth with a great customer experience and secured a headline sponsorship deal with the leading men-lifestyle consumer event in Paris to position the brand in this market. 

ACHICA is an online luxury lifestyle store for home, decoration, and lifestyle brands.

• Drove the e-commerce and marketing strategy to launch and expand in France, Spain, Germany, and Poland.
• Managed £4 million marketing budget and a team of 7, as well as leading marketing technology investments.
• Delivered growth from 0 to 850,000 members sign-up, achieving a new customer activation every ten minutes across the four markets. Generated £18 million turnover with AOV of £75 and LTV up to £4,000.
• Led integrated campaign planning and delivery to create aligned brand positioning to consumers and brand partners within strategically key EU markets, collaborating with HQ and regional teams.
• Introduced business performance reports to identify trends and opportunities, which was key in the conversion of new customer segments and reduced customer service contacts of 40% every quarter. 

Research: How local council can benefit from digital solutions to engage and empower local communities.

Research: How cross border trading can help growth and innovation.