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<ul><li>Helped businesses to be resilient and to thrive with purpose in the digital economy.</li><li>Created digital strategy with transformation program for ‘IC Publications’, the African market-leading publisher and advisory.</li><li>Defined commercial strategy, product development with the latest technology, designed operational workflow, and shaped the value proposition for InnovHomes, a digital solution provider specialized in property and renovation market.</li></ul>

Digital & Marketing Consultant

Eaglemoss is a UK publisher of partworks and collections.<ul><li>Worked as a board member reporting to the CEO.</li><li>Defined and delivered digital transformation and technology adoption across the business.</li><li>Led and delivered marketing and digital strategy to activate customer/revenue growth globally for all direct to consumers channels.</li><li>Acquired, converted, and retained over two million customers globally, including 300,000 new customers that generated over £150 million in annual revenue with an EBITDA margin increase of £1.4 million.</li><li>Sold millions of units in retail distribution with sale value of £40 million, accelerated fast-growth for D2C channels, including online subscription (over 60% YoY, £60 million in revenue), e-commerce (over 180% YoY, £7 million in revenue) and marketplaces (over 200% YoY, £150,000 in revenue).</li></ul>

Digital Marketing & Transformation Director

Little Ondine is a Chinese beauty brand reimagining nail polish with an innovative patented formula.<ul><li>Designed the strategy to launch into the EU market in collaboration with Chinese HQ and beauty professionals.</li><li>Defined product USPs, secured patent with customized go-to-market and growth strategies for B2B and B2C distributions.&nbsp;</li><li>Won six consumer and trade awards and featured over 40. Additionally, won a UPS competition that enabled the business to accelerate its operations in Europe. </li><li>Negotiated trade deals and launched campaigns with leading retailers across the EU, including QVC UK and Italy, Planet Organic, Hut Group, Holland &amp; Barrett, Amazon Beauty UK, Fenwick, Douglas.de, and Eleven.se.</li><li>Forged cohesive brand positioning and a robust customer experience to deliver £500,000 revenue within twelve months across retail and e-commerce. Secured patent in EU to enable round A investment from Chinese investors.&nbsp;</li></ul>

Launch & Growth Adviser, Europe (Non-executive Director)

<ul><li>Engaged to grow the brand across European markets, overseeing a team of nine to lead digital, PR, e-commerce, commercial activities while expanding marketing channels to optimize acquisition, conversion, and customers’ lifetime value.</li><li>Grew the customer base by 55% monthly in EU markets and achieved 12% MoM revenue growth, an increase of £1.4 million from previous year. </li><li>Aligned internal teams and agencies to accelerate e-commerce growth plan generating an increase of 12% in AOV and LTV.</li><li>Spearheaded VIP and sponsorship events in Germany, winning coverage in major publications. Empowered global strategic alliances with BMWi, NETJET, and AMEX to enable growth with a great customer experience and secured a headline sponsorship deal with the leading men-lifestyle consumer event in Paris to position the brand in this market.&nbsp;</li></ul>

Market Manager, Europe (Interim)

ACHICA is an online luxury lifestyle store for home, decoration, and lifestyle brands.<ul><li>Drove the e-commerce and marketing strategy to launch and expand in France, Spain, Germany, and Poland.</li><li>Managed £4 million marketing budget and a team of 7, as well as leading marketing technology investments.</li><li>Delivered growth from 0 to 850,000 members sign-up, achieving a new customer activation every ten minutes across the four markets. Generated £18 million turnover with AOV of £75 and LTV up to £4,000.</li><li>Led integrated campaign planning and delivery to create aligned brand positioning to consumers and brand partners within strategically key EU markets, collaborating with HQ and regional teams.</li><li>Introduced business performance reports to identify trends and opportunities, which was key in the conversion of new customer segments and reduced customer service contacts of 40% every quarter.&nbsp;</li></ul>

Head of Marketing & E-commerce Europe

Drove the e-commerce and marketing strategy to launch and expand a lifestyle brand in France, Spain, Germany, and Poland. Delivered growth from 0 to 850,000 members sign-up, achieving a new customer activation every ten minutes across the four markets. Generated £18 million turnover with AOV of £75 and LTV up to £4,000.

Promotions | Achica

Joris Peucheret

Grew the customer base of a fashion brand by 55% monthly in EU markets and achieved 12% MoM revenue growth, an increase of £1.4 million from the previous year.

MR PORTER

Acquired, converted, and retained over two million customers globally, including 300,000 new customers that generated over £150 million in annual revenue with an EBITDA margin increase of £1.4 million.

Eaglemoss HeroCollector | Official Licensed Products

English (British)

Joris Peucheret is an international marketing and digital specialist with over 14 years of experience leading marketing and transformation strategies and deploying tailor-made marketing plans to grow audience and generate sales in B2B and B2C markets. He has proven track records working with all stakeholders of innovative businesses to deliver go-to-market plans, commercial strategies, and digital transformation programs. Some of the companies he has worked for include Eaglemoss, MR PORTER, and Achica.

Joris Peucheret

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Promotions | Achica

MR PORTER

Eaglemoss HeroCollector | Official Licensed Products

Promotions | Achica

MR PORTER

Eaglemoss HeroCollector | Official Licensed Products