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Kendra Nicholson

Kendra Nicholson

Expert in content and community management.

Kendra Nicholson is a multifaceted marketer with expertise in attracting and growing fan loyalty and brand consideration in the highly regulated industries through content-driven thought leadership. She has created organic and paid social media strategic solutions for small- to medium-sized businesses, agencies, and nonprofits. At Steam Whistle Brewing, she grew the social network audience while expanding digital footprint to cover emerging platforms like Spotify and influencer marketing. Her experience also includes leading content strategy for Meta Cannabis Supply Co., New Leaf Cannabis, and NAC Medical as well as developing social marketing initiatives for Deerhurst Resort, Horseshoe Resort, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate, and Skyline Vacation Club.

Social Media Marketing
Content Marketing
Content Creation
Content Strategy
Thought Leadership
Paid Social Media Marketing
Social Media Strategy
Brand Development
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing
Spotify Marketing
Influencer Marketing
Social Media Management
Copywriting
Social Media Advertising
Google Analytics
Google AdWords
Adobe Photoshop
Adobe Illustrator
Kendra Nicholson

Kendra Nicholson

Expert in content and community management.

Kendra is Available for Projects

Work with Kendra

Employment Highlights

Social Strategist

Independent

December 2017 - Present (3 years 11 months)

Content Manager & Social Strategist

National Access Cannabis/Meta Growth

August 2018 - April 2019 (8 months)

Community Manager

Steam Whistle Brewing

June 2014 - December 2018 (4 years 6 months)

Social Media Manager

Skyline Investments

January 2013 - January 2014 (1 year)

Portfolio

SMW Toronto 2019

15 Women to Watch at SMWi Toronto

HuffPost Canada

Kendra Nicholson: Fairy Beer Mother

engagementlabs.com

Molson Canadian, Coors Light and Mill Street on Tap for Canadians on Social Media

Portfolio

SMW Toronto 2019

15 Women to Watch at SMWi Toronto

HuffPost Canada

Kendra Nicholson: Fairy Beer Mother

engagementlabs.com

Molson Canadian, Coors Light and Mill Street on Tap for Canadians on Social Media

Portfolio

Resume

Social Strategist

Independent

December 2017 - Present (3 years 11 months)

  • Created multi-channel organic and paid social media strategic solutions for small- to medium-sized businesses, agencies and nonprofits.
  • Distilled brand presence into content style guides, providing a blueprint for channel contributor(s) to ensure consistency of brand tone and supporting visuals across all platforms.
  • Mentored businesses on social media best practices through development of training modules outlining platform-specific best practices and in-person counsel.
  • Established editorial calendars supporting greater business objectives, leading content ideation sessions and coordinating the development of supporting assets.
  • Developed competitive audits to help businesses analyze the social landscape of their industry to best define a digital marketing road map based on these findings.
  • Coached on Facebook, Twitter, Instagram, and LinkedIn best practices to further brand reach and grow fan loyalty.

Content Manager & Social Strategist

National Access Cannabis/Meta Growth

August 2018 - April 2019 (8 months)

National Access Cannabis is publicly traded recreational cannabis retailer in Canada.

  • Led National Access Cannabis' content strategy for expanding portfolio of brands, including Meta Cannabis Supply Co., New Leaf Cannabis, and NAC Medical from strategic planning, optimization, and resourcing of social content to regular reporting on content performance, engagement, and growth analysis.
  • Oversaw digital marketing, community management, and social media marketing activities to drive traffic, customer acquisition, and retention.
  • Directed the planning, execution, and measurement of digital marketing strategies and activities supporting the business’ defined goals.
  • Developed and maintained brand identities, guidelines, and creative direction of NAC’s portfolio online by leading monthly creative campaigns that drive brand positioning and awareness while increasing user acquisition and conversion. 

Community Manager

Steam Whistle Brewing

June 2014 - December 2018 (4 years 6 months)

Steam Whistle is an independent brewery housed in Toronto’s historic John St. Roundhouse.

  • Grew social network audience by over 280%, while expanding digital footprint to cover emerging platforms like Spotify and influencer marketing.
  • Drove fan activation through social platforms earning 3x higher engagement rates than macro brands in the same vertical via unique digital content and industry leading online customer service and engagement.
  • Demonstrated value of social media budget’s ROI that catalyzed 80% increase in digital spend. Created departmental budget, performance-tracked and analyzed expenditure.
  • Led execution of largest digital campaign to date for Steam Whistle Brewing, Hudson’s Bay Canada 150 Partnership.
  • Developed digital strategies and wrapped up reporting in support of national marketing campaigns; Hudson’s Bay Partnership, JUNOS 2014 – 2017 and SLED Island.

Social Media Manager

Skyline Investments

January 2013 - January 2014 (1 year)

  • Led Skyline Investment’s daily social marketing initiatives for Deerhurst Resort, Horseshoe Resort, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate, and Skyline Vacation Club.
  • Educated colleagues on best practices for social media, conducting webinars and tutorials tailored to suit job functions.
  • Managed daily content creation using strategic SEO integration on Facebook, Twitter, YouTube, Pinterest, Instagram, and Google+.
  • Developed internal campaign briefs, cost estimates, and user flow documents related to social media programs.
  • Worked with marketing managers to develop innovative social applications, to create compelling content and to ensure seamless social integration into every marketing initiative.