Kendra Nicholson

• Created multi-channel organic and paid social media strategic solutions for small- to medium-sized businesses, agencies and nonprofits.
• Distilled brand presence into content style guides, providing a blueprint for channel contributor(s) to ensure consistency of brand tone and supporting visuals across all platforms.
• Mentored businesses on social media best practices through development of training modules outlining platform-specific best practices and in-person counsel.
• Established editorial calendars supporting greater business objectives, leading content ideation sessions and coordinating the development of supporting assets.
• Developed competitive audits to help businesses analyze the social landscape of their industry to best define a digital marketing road map based on these findings.
• Coached on Facebook, Twitter, Instagram, and LinkedIn best practices to further brand reach and grow fan loyalty.

National Access Cannabis is publicly traded recreational cannabis retailer in Canada.

• Led National Access Cannabis' content strategy for expanding portfolio of brands, including Meta Cannabis Supply Co., New Leaf Cannabis, and NAC Medical from strategic planning, optimization, and resourcing of social content to regular reporting on content performance, engagement, and growth analysis.
• Oversaw digital marketing, community management, and social media marketing activities to drive traffic, customer acquisition, and retention.
• Directed the planning, execution, and measurement of digital marketing strategies and activities supporting the business’ defined goals.
• Developed and maintained brand identities, guidelines, and creative direction of NAC’s portfolio online by leading monthly creative campaigns that drive brand positioning and awareness while increasing user acquisition and conversion. 

Steam Whistle is an independent brewery housed in Toronto’s historic John St. Roundhouse.

• Grew social network audience by over 280%, while expanding digital footprint to cover emerging platforms like Spotify and influencer marketing.
• Drove fan activation through social platforms earning 3x higher engagement rates than macro brands in the same vertical via unique digital content and industry leading online customer service and engagement.
• Demonstrated value of social media budget’s ROI that catalyzed 80% increase in digital spend. Created departmental budget, performance-tracked and analyzed expenditure.
• Led execution of largest digital campaign to date for Steam Whistle Brewing, Hudson’s Bay Canada 150 Partnership.
• Developed digital strategies and wrapped up reporting in support of national marketing campaigns; Hudson’s Bay Partnership, JUNOS 2014 – 2017 and SLED Island.

• Led Skyline Investment’s daily social marketing initiatives for Deerhurst Resort, Horseshoe Resort, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate, and Skyline Vacation Club.
• Educated colleagues on best practices for social media, conducting webinars and tutorials tailored to suit job functions.
• Managed daily content creation using strategic SEO integration on Facebook, Twitter, YouTube, Pinterest, Instagram, and Google+.
• Developed internal campaign briefs, cost estimates, and user flow documents related to social media programs.
• Worked with marketing managers to develop innovative social applications, to create compelling content and to ensure seamless social integration into every marketing initiative.