Content Marketing
- Created content for international food and beverage brands.
- Developed marketing strategies, concept, and copywriting.
- Handled a diverse creative team (designers, animators, and filmmakers) and oversaw the creation of videos, articles, and graphic stories targeted Chefs for global brands..
- Managed social media curation and strategy, web design and copy, brochures and promo materials, product descriptions, and advertising copy.
- Familiar with the markets in Asia, Australia, the USA, and the UK.
- Clients include: Unilever (SG), GrabFood (SG), MAST Chocolate (USA and UK), Coffee Bird (UK), Prana Chai (AU), Australian Yoga Academy (AU), Giorgio's Gourmet (USA), and many more.
Copywriting
- Contributor of feature articles on food broad range of publications, from independent magazines to large newspapers, like Foodism (UK), Taste & Travel (Canada), The Independent (UK), The Telegraph (UK), Root + Bone: The Offcuts of Food Culture (UK), British Airways ‘The Club’ (UK), Caffeine Magazine (UK) and more.
Consulting
- Management consulting, marketing, brand development, and culture consulting.
- Built chocolate factories in Asia and Europe.
- Developed a coffee range for Singapore’s famous Raffles Hotel.
- Written scripts and produced films targeted towards Chefs for global brands.
- Represented the London based green coffee traders in Asia Pacific.
- Handled marketing and social media for international coffee businesses.
- Designed pastry menus for new restaurants.
- Conducted research and wrote scripts for a media production company in Australia for an award winning online documentary projects commissioned by local television stations.
