Feb 2019 - Feb 2020 1 year
Content Lead EMEA
ConsenSys
- Created white papers, case studies, by-lined articles, web page content, social media copy, and email campaign copy for ConsenSys Global Media, its sub-brands, and thought leaders, averaging 50 pieces of copy each month.
- Leveraged on-page SEO techniques to ideate, create, and publish the top-performing, evergreen article: Which Governments Are Using Blockchain Right Now? which produced over 30 high-domain authority backlinks, 80 Facebook engagements, and 110 Twitter shares within the first 30 days.
- Generated leads valued over $1.5MM in the opportunity pipeline as a lead collaborator of a global self-directed cross-functional (PR, BizOps, SEO) remote team.
- Compounded efforts of the aforementioned team led directly to an additional:
- Increase from 0 to 40 featured snippets (P0 on Google SERP) for target enterprise blockchain-related keywords.
- Increase from 0 to 40 featured snippets for enterprise blockchain-related keywords.
- Increase from 0 to 175 keywords ranking at the Top3 of Google SERP (vs. IBM’s 59, the main competitor.)
- Increase from 0.5% to 25% organic visibility for ConsenSys.net (vs. IBM’s 10%.)
- Contributed email copy for a portion of 2 million emails sent in 150+ email campaigns, which led recipients to 30 webinars and 12 web pages created by our team.
