Lesa Moné
Content Strategist

Lesa Moné

Former content lead EMEA at ConsenSys.
Work with Lesa Work with a Content Strategist

About

Content Marketer with a demonstrated history of delivering high-quality, funnel optimized B2B SaaS marketing collateral over diverse channels. Passionate about translating complex technical concepts to actionable business value. Skilled in leading cross-functional remote teams and agencies to produce content that engages, informs, and converts.

Employment

3 roles
Feb 2019 - Feb 2020 1 year
Content Lead EMEA
ConsenSys
  • Created white papers, case studies, by-lined articles, web page content, social media copy, and email campaign copy for ConsenSys Global Media, its sub-brands, and thought leaders, averaging 50 pieces of copy each month.
  • Leveraged on-page SEO techniques to ideate, create, and publish the top-performing, evergreen article: Which Governments Are Using Blockchain Right Now? which produced over 30 high-domain authority backlinks, 80 Facebook engagements, and 110 Twitter shares within the first 30 days.
  • Generated leads valued over $1.5MM in the opportunity pipeline as a lead collaborator of a global self-directed cross-functional (PR, BizOps, SEO) remote team.
  • Compounded efforts of the aforementioned team led directly to an additional:
  • Increase from 0 to 40 featured snippets (P0 on Google SERP) for target enterprise blockchain-related keywords.
  • Increase from 0 to 40 featured snippets for enterprise blockchain-related keywords. 
  • Increase from 0 to 175 keywords ranking at the Top3 of Google SERP (vs. IBM’s 59, the main competitor.)
  • Increase from 0.5% to 25% organic visibility for ConsenSys.net (vs. IBM’s 10%.)
  • Contributed email copy for a portion of 2 million emails sent in 150+ email campaigns, which led recipients to 30 webinars and 12 web pages created by our team.
Jul 2017 - Jul 2018 1 year
Copywriter & Content Marketer
LeanIX GmbH

LeanIX offers SaaS for managing enterprise architecture and multi-cloud environments to enable organizations to make faster, data-driven decisions in their IT. 

  • Learned and applied the fundamentals of inbound marketing, corporate demand generation, buyers personas, and agile delivery, which resulted in:
  • Increased organic search traffic to the LeanIX blog by 25% in six months.
  • Raised newsletter sign-ups by 119% during the same time frame.
  • Contributed to LeanIX’s first-ever content-led sales conversion.


Apr 2012 - Feb 2017 4 years 10 months
Technical Content Writer & Editor
Independent
  • Collaborated with various teams, i.e., Legal, DevOps, Sales, and C-level Executives to produce diverse marketing collateral, including but not limited to long-form articles, investment brochures, e-books, blog posts, landing pages, white papers, and video scripts on demand for the following global technology, payments, and SaaS companies: 
  • DZone
  • Swisscom
  • XAIN
  • API Nation
  • Mastercard
  • many more

Education

Jan 2006 - Nov 2009 3 years 10 months
AS, Marketing
Johnson & Wales University

Portfolio

8 items