Content Strategist

Logan Barrett

Former senior content strategist at Dropbox.

Logan Barrett is a content strategist with hands-on experience building and scaling content programs across both B2B and B2C landscapes. At Dropbox, he helped shape content initiatives that supported product adoption and user engagement at scale. He has also contributed to content efforts for high-growth companies including HubSpot and Notion on the B2B side, and consumer-facing brands like Glossier, Warby Parker, and Allbirds on the B2C side. His core skill set spans SEO-driven content planning, editorial calendar management, content auditing, funnel-aligned messaging frameworks, and performance analytics. Proficient in tools like Ahrefs, SEMrush, Google Analytics, and various CMS platforms, Logan brings a data-informed, audience-first approach to strategy across industries ranging from SaaS and fintech to DTC retail and consumer tech.