Work With High Performing Talent On Demand

contact@hiredigital.com | 1 (617) 528-0943

Work With High Performing Talent On Demand

Work With Talent
Louise Baxter

Louise Baxter

Lifestyle Writer

Previously from The West Australian.

With 15 years of experience in media and publishing, Louise Baxter has crafted engaging content on various topics ranging from business, real estate, health, mining and finance, to food, travel, architecture, lifestyle and entertainment. She has created editorial and custom write-ups for newspapers, magazines, books, blogs, websites, video, marketing materials and brand campaigns. Specializing in lifestyle, she has produced stories for several magazines and websites including realestate.com.au, Scoop Publishing, MiningOilGas and Broadsheet.

Writing
Feature Writing
Copywriting
Lifestyle Content
Editing
Sub-editing
Proofreading
Property Content
Editorial Writing
Real Estate Content
Press Releases
Finance Content
Journalism
Food & Beverage Content
Entertainment Content
Nutrition, Wellness and Fitness Content
Newspapers
Magazine Content
Marketing Collateral
Copyediting
Social Media Content Creation
SEO Copywriting
Louise Baxter

Louise Baxter

Previously from The West Australian.

Lifestyle Writer

Louise is Available for Projects

Work with Louise

Employment Highlights

Writer & Editor

Independent

October 2017 - Present (4 years 2 months)

Content Editor & Producer

REA Group

July 2018 - October 2020 (2 years 3 months)

Sub-editor & Copywriter

The Wellness Guide Sydney

July 2018 - October 2018 (3 months)

Sub-editor

Broadsheet Media

October 2016 - November 2017 (1 year 1 month)

4 More Entries

Education Highlights

Graduate Diploma in Communication & Cultural Studies, Creative Writing

Curtin University, Perth, WA

January 2010 - December 2010 (11 months)

Bachelor of Communications, Journalism & Public Relations

Edith Cowan University, Perth, WA

January 2002 - December 2004 (2 years 11 months)

Portfolio

realestate_au

Australia's New Million-Dollar Suburbs Revealed

Broadsheet

Go West: How to Spend a Long Weekend in Perth and Margaret River

Kissing Frogs

Property Outlook: Market Uncertainty Starting to Clear

Broadsheet

This Charming Trattoria Is Serving Some of Melbourne's Most Authentic Italian

realestate_au

10 of Australia's Most Instagrammable Locations

realestate_au

Australia's New Million-Dollar Suburbs Revealed

Broadsheet

Go West: How to Spend a Long Weekend in Perth and Margaret River

Kissing Frogs

Property Outlook: Market Uncertainty Starting to Clear

Broadsheet

This Charming Trattoria Is Serving Some of Melbourne's Most Authentic Italian

realestate_au

10 of Australia's Most Instagrammable Locations

Resume

Writer & Editor

Independent

October 2017 - Present (4 years 2 months)

  • Crafted stories on various topics, from design, food, lifestyle, and entertainment, to property, health, mining, and finance.
  • Created editorial and custom content for newspapers, magazines, books, blogs, websites, video, marketing materials, and brand campaigns.

Content Editor & Producer

REA Group

July 2018 - October 2020 (2 years 3 months)

  • Managed and created content for the news and lifestyle sections of realestate.com.au, including news articles, property market reports, consumer newsletters, sponsored and bespoke content, marketing materials, and video scripts.
  • Developed and executed editorial strategies for consumer and customer audiences, brand and media partnerships, and ad-hoc campaigns.
  • Presented four episodes of video series, The What Now?, a light-hearted take on property news. 

Sub-editor & Copywriter

The Wellness Guide Sydney

July 2018 - October 2018 (3 months)

The Wellness Guide Sydney showcases an inspiring collection of spaces around Sydney that support health and wellbeing.

  • Sculpted the style and voice of coffee-table book, ensuring all copy was consistent and on-brand. 
  • Edited raw articles from contributors, crafted strong copy and headlines and checked proofs and technical elements. 

Sub-editor

Broadsheet Media

October 2016 - November 2017 (1 year 1 month)

Broadsheet is a digital city guide featuring the best of Australia's restaurants, cafes, bars, art, culture, and things to do.

  • Proofread and sub-edited content across Broadsheet's Melbourne, Sydney, Perth, Adelaide, and Brisbane digital, print, and social media platforms to ensure accuracy, tone, and quality synonymous with the Broadsheet brand.
  • Liaised with editors and journalists and verified information and story details.

Digital Editor

YourLifeChoices

June 2016 - October 2016 (4 months)

YourLifeChoices is a national retirement lifestyle website published by Indigo Arch Publishing delivering daily e-newsletters on health, wealth, work, travel, technology and food.

  • Copy-edited all website and e-newsletter content and collaborated with staff to brainstorm content topics.
  • Reviewed all pieces for accuracy and cohesiveness and ensured published content meets quality standards.

Editor & Sub-editor

Scoop Publishing

November 2014 - February 2016 (1 year 3 months)

Scoop is a bilingual guide to arts, events, and culture in Western Australia.

  • Managed the editorial production of two lifestyle magazines, including budgets and administration.
  • Wrote editorial features, reviews, cover lines, headers, media kits, and blog posts.          
  • Sub-edited and proofread three quarterly lifestyle magazines and five-yearly publications, including a 400-page travel annual.

Sub-editor

MiningOilGas

January 2013 - May 2015 (2 years 4 months)

MiningOilGas provides news on the resources and energy industry across Australia.

  • Proofread and edited all news, features, and advertorials for the Australian Mining Review and Australian Oil & Gas Review, and two lifestyle magazines.
  • Created and maintained the in-house style guide and mentored junior journalists.

Deputy Real Estate Editor, Staff Writer & Acting Food Editor

The West Australian

March 2009 - August 2012 (3 years 5 months)

  • Edited and wrote content for various sections of The West Australian's features department, including Real Estate (property), Fresh (food), New Homes (building and architecture), Today (entertainment and arts), and Habitat (home and garden).
  • Verified facts using standard reference sources and edited and evaluated content submissions from co-writers.

Education

Graduate Diploma in Communication & Cultural Studies, Creative Writing

Curtin University, Perth, WA

January 2010 - December 2010 (11 months)

Bachelor of Communications, Journalism & Public Relations

Edith Cowan University, Perth, WA

January 2002 - December 2004 (2 years 11 months)