Louise Baxter

• Crafted stories on various topics, from design, food, lifestyle, and entertainment, to property, health, mining, and finance.
• Created editorial and custom content for newspapers, magazines, books, blogs, websites, video, marketing materials, and brand campaigns.

• Managed and created content for the news and lifestyle sections of realestate.com.au, including news articles, property market reports, consumer newsletters, sponsored and bespoke content, marketing materials, and video scripts.
• Developed and executed editorial strategies for consumer and customer audiences, brand and media partnerships, and ad-hoc campaigns.
• Presented four episodes of video series, The What Now?, a light-hearted take on property news. 

The Wellness Guide Sydney showcases an inspiring collection of spaces around Sydney that support health and wellbeing.

• Sculpted the style and voice of coffee-table book, ensuring all copy was consistent and on-brand. 
• Edited raw articles from contributors, crafted strong copy and headlines and checked proofs and technical elements. 

Broadsheet is a digital city guide featuring the best of Australia's restaurants, cafes, bars, art, culture, and things to do.

• Proofread and sub-edited content across Broadsheet's Melbourne, Sydney, Perth, Adelaide, and Brisbane digital, print, and social media platforms to ensure accuracy, tone, and quality synonymous with the Broadsheet brand.
• Liaised with editors and journalists and verified information and story details.

YourLifeChoices is a national retirement lifestyle website published by Indigo Arch Publishing delivering daily e-newsletters on health, wealth, work, travel, technology and food.

• Copy-edited all website and e-newsletter content and collaborated with staff to brainstorm content topics.
• Reviewed all pieces for accuracy and cohesiveness and ensured published content meets quality standards.

Scoop is a bilingual guide to arts, events, and culture in Western Australia.

• Managed the editorial production of two lifestyle magazines, including budgets and administration.
• Wrote editorial features, reviews, cover lines, headers, media kits, and blog posts.          
• Sub-edited and proofread three quarterly lifestyle magazines and five-yearly publications, including a 400-page travel annual.

MiningOilGas provides news on the resources and energy industry across Australia.

• Proofread and edited all news, features, and advertorials for the Australian Mining Review and Australian Oil & Gas Review, and two lifestyle magazines.
• Created and maintained the in-house style guide and mentored junior journalists.

• Edited and wrote content for various sections of The West Australian's features department, including Real Estate (property), Fresh (food), New Homes (building and architecture), Today (entertainment and arts), and Habitat (home and garden).
• Verified facts using standard reference sources and edited and evaluated content submissions from co-writers.