Maciej Piotrowski
Public Relations Specialist

Maciej Piotrowski

Previously from Hill+Knowlton Strategies.

About

Maciej Piotrowski is a PR specialist with over nine years of experience in the tech and gaming industry. He is a senior PR and communications consultant for a PR agency in Warsaw, conducting PR activities for B2B tech and fintech brands such as Billennium, S-Labs, and PayU. At Hill+Knowlton Strategies, he planned and implemented PR strategies for Huawei Consumer Group on 21 markets in CEE and Nordic regions. His clients include Huawei Enterprise.

Employment

5 roles
May 2020 - Present 6 years
Senior PR & Communication Consultant
PR Calling

PR Calling is a boutique public relations agency based in Warsaw, dealing with a range of clients in Poland and the wider Central and East European and SEE region.

  • Conducted PR activities for B2B tech and fintech brands such as Billennium, S-Labs, and PayU.
  • Developed and executed communication strategies and PR action plans.
  • Prepared press releases and byline articles.
  • Performed expert positioning of client's representatives.
  • Managed client's profile on LinkedIn.
  • Reported to the clients.
Sep 2019 - Apr 2020 7 months
Account Manager
inPlus Media

inPlus Media is a PR and communication agency based in Warsaw.

  • Managed PR activities for B2B tech companies such as Xplus and Nexera.
  • Prepared communication strategies and PR action plans.
  • Created press releases and byline articles.
  • Conducted expert positioning of client's representatives.
  • Managed Nexera's profile on LinkedIn.
  • Reported to the clients.
Jan 2018 - Sep 2018 8 months
Associate
Hill+Knowlton Strategies
  • Planned and implemented PR strategies for Huawei Consumer Group on 21 markets in CEE and Nordic regions.
  • Managed additional campaigns.
  • Coordinated communication with agencies in the region.
  • Created written and graphic content in cooperation with subcontractors.
  • Prepared press releases.
  • Reported to the clients.
  • Developed new business offers.
May 2017 - Jan 2018 8 months
Account Manager
Kool Things

Kool Things is a Poland-based marketing agency specializing in the promotion of games and related technologies.

  • Coordinated cooperation with the key clients such as Activision (Destiny 2, Call of Duty WWII), Razer, Koei Tecmo (Nioh), InnoGames, PlayWay (Project Remedium), and Garmory (Petsbury).
  • Managed PR teams in countries, including Russia, Turkey, Great Britain, Germany, France, Poland, Czech Republic, Slovakia, and Hungary.
  • Managed client relations.
  • Prepared communication strategies for agency's clients.
  • Co-developed strategies of presence in social media.
  • Coordinated the participation in trade fairs.
  • Prepared press releases.
  • Reported to the clients.
  • Managed subcontractors.
Apr 2014 - May 2017 3 years 1 month
Account Manager
Digital Open Group
  • Conducted PR activities for Logitech and Tidal.
  • Prepared communication strategies for the agency's clients.
  • Developed strategies of presence in social media.
  • Ran the Logitech Gaming Poland fan page on Facebook.
  • Organized and coordinated special actions.
  • Coordinated the participation in tournaments and trade fairs.
  • Prepared press releases.
  • Arranged and coordinated the reviews.
  • Built relationships with YouTubers.
  • Led a team of five people.
  • Managed subcontractors.

Education

Sep 2008 - Jun 2013 4 years 9 months
Master's Degree, Public Relation & Media Marketing
University of Warsaw