Matt has helped early-stage technology startups to develop scalable growth marketing strategies. As an advisor for Chatable (www.chatableapps.com):<ul><li>Helped prepare app product for marketing launch in the UK and US markets.</li><li>Assisted with brand positioning, user acquisition tactics, and analytics.</li><li>Advised on Apple featuring (successfully featured one month after launch in UK and China).</li><li>Mentored junior marketing team member.</li></ul>As a consultant for Mode (www.modebanking.com):<ul><li>Consulted and advised on launch strategy, targets, KPIs, and martech stack for a cryptocurrency wallet app.</li><li>Ran app growth and marketing workshops for the marketing and leadership team.</li><li>Successfully launched the product in November 2019.</li></ul>As a consultant for OpenSignal (www.opensignal.com):<ul><li>Handled product marketing audit, ASO strategy, and ongoing ASO delivery, including an international localization project, for an analytics business with two iOS mobile apps and two Android apps.</li><li>Resulted in 83% increase in install volume in six months.</li></ul>As a consultant for STEEZY (www.steezy.co):<ul><li>Conducted growth audit for dance studio app on iOS and Android.</li><li>Managed ongoing ASO and performance marketing focused on improving discoverability and conversion rate.</li><li>Consulted on attribution and analytics.</li><li>Contributed to app install growth of 650% and sales revenue increase of 180% over four months.</li></ul>As a advisor for YourGamePlan (www.yourgameplan.co.uk):<ul><li>Consulted with a seed stage video learning startup on launch strategy, product development, and raising investment.</li><li>Successfully launched the product in April 2020.</li></ul>

Growth Marketing Consultant & Advisor

Debut is a careers app dedicated to students and graduates.<ul><li>Joined Debut as the first employee with the remit of launching the mobile app product and driving user acquisition and engagement among the target audience of 18-25 year-old students. </li><li>Developed the user journey and optimized all touchpoints from awareness through to ongoing engagement and retention. </li><li>Helped business grow to 36 FTEs and generate significant revenue. </li><li>Progressed to the senior management team and led the cross-functional growth and retention squad.</li></ul>

Senior Marketing Manager

Quarsh is a provider of talent solutions in the UK.<ul><li>Progressed to marketing manager after joining as the first employee and proving the commercial contribution of marketing in lead generation, new customer acquisition, and added revenue streams.</li><li>Developed a marketing strategy and managed media budget of £100,000 per year.</li><li>Delivered qualified leads through content marketing, SEO, social media, CRM/email, and event marketing.</li><li>Attributed MQL to over £1 million revenue in the first three years.</li><li>Project managed client recruitment marketing, including employer branding, social media strategy, and career website/ATS integrations. </li><li>Handled two direct reports.</li><li>Managed numerous freelance professionals, including creative designers, web developers, and journalists.</li></ul>

Marketing Manager

Learn about Find your ideal first job on App Store.

App of the Day: Debut: graduate jobs & advice

Matt Thomas

Its building up an expertise in machine learning to match graduates with employers, and hitting a conversion rate as high as 10%.

Recruitment App DebutRaises $6.7 Million To Rip Up Resumes

Founder: Charles Taylor andMichele Trusolino Founded: March 2015 (Launched November 2015) Website: debut.careers An arduous process, applying for jobs is never easy or fun  particularly if youre a student looking to get on the career ladder. So, what if []

36. Debut | Startups.co.uk

English (British)

Having worked in digital marketing for the past ten years, Matt Thomas specializes in helping early-stage technology startups to develop scalable growth marketing strategies. He consults with and advise startups on growth strategy, branding, product marketing, and analytics. His areas of expertise include marketing strategy, performance marketing, SEO, user acquisition, app store optimization (ASO), CRM and email marketing, brand strategy, content, and CRO.

Matt Thomas

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App of the Day: Debut: graduate jobs & advice

Recruitment App DebutRaises $6.7 Million To Rip Up Resumes

36. Debut | Startups.co.uk

App of the Day: Debut: graduate jobs & advice

Recruitment App DebutRaises $6.7 Million To Rip Up Resumes

36. Debut | Startups.co.uk