Matt Thomas
Growth Marketer

Matt Thomas

Specializes in growth strategy, branding, product marketing, & analytics.
Work with Matt Work with a Growth Marketer

About

Having worked in digital marketing for the past ten years, Matt Thomas specializes in helping early-stage technology startups to develop scalable growth marketing strategies. He consults with and advise startups on growth strategy, branding, product marketing, and analytics. His areas of expertise include marketing strategy, performance marketing, SEO, user acquisition, app store optimization (ASO), CRM and email marketing, brand strategy, content, and CRO.

Employment

3 roles
May 2019 - Present 7 years
Growth Marketing Consultant & Advisor
Independent

Matt has helped early-stage technology startups to develop scalable growth marketing strategies.


As an advisor for Chatable (www.chatableapps.com):

  • Helped prepare app product for marketing launch in the UK and US markets.
  • Assisted with brand positioning, user acquisition tactics, and analytics.
  • Advised on Apple featuring (successfully featured one month after launch in UK and China).
  • Mentored junior marketing team member.

As a consultant for Mode (www.modebanking.com):

  • Consulted and advised on launch strategy, targets, KPIs, and martech stack for a cryptocurrency wallet app.
  • Ran app growth and marketing workshops for the marketing and leadership team.
  • Successfully launched the product in November 2019.

As a consultant for OpenSignal (www.opensignal.com):

  • Handled product marketing audit, ASO strategy, and ongoing ASO delivery, including an international localization project, for an analytics business with two iOS mobile apps and two Android apps.
  • Resulted in 83% increase in install volume in six months.

As a consultant for STEEZY (www.steezy.co):

  • Conducted growth audit for dance studio app on iOS and Android.
  • Managed ongoing ASO and performance marketing focused on improving discoverability and conversion rate.
  • Consulted on attribution and analytics.
  • Contributed to app install growth of 650% and sales revenue increase of 180% over four months.

As a advisor for YourGamePlan (www.yourgameplan.co.uk):

  • Consulted with a seed stage video learning startup on launch strategy, product development, and raising investment.
  • Successfully launched the product in April 2020.
Jul 2015 - May 2019 3 years 10 months
Senior Marketing Manager
Debut

Debut is a careers app dedicated to students and graduates.

  • Joined Debut as the first employee with the remit of launching the mobile app product and driving user acquisition and engagement among the target audience of 18-25 year-old students.
  • Developed the user journey and optimized all touchpoints from awareness through to ongoing engagement and retention.
  • Helped business grow to 36 FTEs and generate significant revenue.
  • Progressed to the senior management team and led the cross-functional growth and retention squad.
May 2012 - Jul 2015 3 years 2 months
Marketing Manager
Quarsh

Quarsh is a provider of talent solutions in the UK.

  • Progressed to marketing manager after joining as the first employee and proving the commercial contribution of marketing in lead generation, new customer acquisition, and added revenue streams.
  • Developed a marketing strategy and managed media budget of £100,000 per year.
  • Delivered qualified leads through content marketing, SEO, social media, CRM/email, and event marketing.
  • Attributed MQL to over £1 million revenue in the first three years.
  • Project managed client recruitment marketing, including employer branding, social media strategy, and career website/ATS integrations.
  • Handled two direct reports.
  • Managed numerous freelance professionals, including creative designers, web developers, and journalists.

Education

Jan 2015 - Dec 2015 11 months
Post Graduate Diploma, Digital Marketing
Institute of Direct & Digital Marketing (IDM)
Sep 2006 - Jun 2009 2 years 9 months
BA (Hons), Marketing
Leeds Metropolitan University

Portfolio

3 items