Michelle Hubbard

Public Relations Specialist

Michelle Hubbard

Wrote for Rezdy, Spookfish and Celebrity Publishing.

A self-employed copywriter, marketer, and PR manager, Michelle Hubbard has over 20 years of experience in the media industry. Building up a solid reputation within the industry, she has worked as an outstanding content curator across media spectrum ranging from glossy magazines (Good Housekeeping, SHE, New Woman), newspapers (Evening Standard) to websites (This is London) and blog sites. She is particularly strong in establishing clients' tone of voice, social media management and press strategy. Michelle has been working extensively to develop and implement PR strategies for a peak body within the festivals sector. Michelle is a keen upskiller and has recently added InDesign to her skill set. She is currently studying Kate Toon's Recipe for SEO course and, once complete will be able to undertake SEO audits, keyword research and optimisation.

WritingDigital MarketingE-BookAdobe InDesignAdobe PhotoshopCMSHTMLPublic RelationsB2B MarketingFacebook MarketingGoogle AnalyticsInstagram MarketingSocial Media ManagementCopywritingNewslettersWeb CopywritingBlog WritingJournalism WritingPress Release WritingEditorialSocial Media Content CreationSEO WritingB2C MarketingSales Funnel CopyblogpProject Management

Employment Highlights

Copywriter, Marketer & PR

Independent

March 2017 - Present (9 years 1 month)

Project Support

Festivals Adelaide

July 2018 - Present (7 years 9 months)

Creator, Editor & Writer

Independent

September 2011 - May 2013 (1 year 8 months)

Online Deputy Editor

New Woman Magazine

May 2004 - December 2005 (1 year 7 months)

Journalist

Thisislondon.co.uk

February 2000 - April 2004 (4 years 2 months)

Features Assistant

Hearst Corporation

March 1996 - December 1999 (3 years 9 months)

Education Highlights

BA Open in English, Marketing & History, English, Marketing & History

The Open University

January 2007 - December 2012 (5 years 11 months)

Portfolio

Resume

Copywriter, Marketer & PR

Independent

March 2017 - Present (9 years 1 month)

  • Worked with over 48 freelance clients and 90 projects across a range of industries and both B2B and B2C.
  • Provided copywriting work including content creation for web copy, conversion copy, landing pages, top of sales funnel copy, conversion emails, and newsletters.
  • Worked with various clients such as Rezdy, Spookfish, Celebrity Publishing, Mary Eats Cake, Maive & Bo, Adrian Paul, theweekender.travel, Clickstartdigital, and Clickthrough.
  • Delivered other writing and consultation work with clients to establish their tone of voice, content expectations, writing and implementing marketing plans, articles, blog posts, social media posts, social media management, press releases, press strategy, capability statements, and video scripts.

Project Support

Festivals Adelaide

July 2018 - Present (7 years 9 months)

Festivals Adelaide is an arts festival held annually in the South Australian capital of Adelaide. 

  • Supported the CEO of Festivals Adelaide.
  • Performed all aspects of project management, events, administration, website management, writing articles, letters, and press releases.

Creator, Editor & Writer

Independent

September 2011 - May 2013 (1 year 8 months)

www.mummyratesit.co.uk is a parenting and review blog site Michelle has established during her career break.

  • Developed a WordPress site, wrote in HTML, and basic programming.
  • Ranked in the top 100 of the UK’s Tots 100 charts.
  • Developed social media marketing campaigns and collaborated with marketers to build parenting blog brands.

Online Deputy Editor

New Woman Magazine

May 2004 - December 2005 (1 year 7 months)

New Woman Magazine is a fashion, lifestyle, and health magazine for 25- to 35-year-old women.

  • Wrote, edited, and researched news, fashion, lifestyle, and health stories.
  • Worked in liaison with the magazine’s editorial team.
  • Utilized CMS, HTML, and Photoshop and collaborated with the magazine’s teams, stakeholders and external agencies.

Journalist

Thisislondon.co.uk

February 2000 - April 2004 (4 years 2 months)

Thisislondon.co.uk (currently Standard.co.uk) is the website for the London Evening Standard, a local, free daily newspaper published Monday to Friday in tabloid format in London.

  • Wrote features and news copy and edited stories from the daily newspaper.
  • Published stories using CMS and collaborated with fellow journalists, editors, and picture desk.
  • Used HTML, design, and picture packages and presented regular slot on the radio.

Features Assistant

Hearst Corporation

March 1996 - December 1999 (3 years 9 months)

Good Housekeeping is a women's magazine owned by the Hearst Corporation, featuring articles about women's interests, product testing by The Good Housekeeping Institute (GHI), recipes, diet, and health, as well as literary articles.

  • Wrote news snippets for features department and researched articles.
  • Performed administrative duties for features team and worked across different editorial sections.
  • Consulted with advertising, promotional and other magazine departments including the GHI.

Education

BA Open in English, Marketing & History, English, Marketing & History

The Open University

January 2007 - December 2012 (5 years 11 months)

  • Ranked as 1st class honour.