Natalie Yeung
Graphic Designer

Natalie Yeung

Past clients include Uniqlo & L'Oréal.
Work with Natalie Work with a Graphic Designer

About

Natalie Yeung has over seven years of hands-on experience in handling several simultaneous graphic design projects, concept creation, UX/UI design, and visual conceptualization. She has extensive experience across tourism, marketing agency, e-commerce, production, and packaging industries. At Express Travel Group, she led all the design direction and development of B2B and B2C integrated marketing campaigns both in print and digital. His clients include Uniqlo Australia, italktravel, Bakers Delight, L'Oréal, and Dairy Industry Association of Australia. Natalie is proficient with Adobe Photoshop, Illustrator, InDesign
, After Effects, Figma, and Final Cut Pro.

Employment

3 roles
Jan 2020 - Present 6 years 3 months
UX/UI & Graphic Designer
Independent
  • Designed and developed user-centered interfaces, using subtle persuasion to engage customers.
  • Conducted user research, problem-solving, designed and prototype more valuable experience to achieve business goals.
  • Created complex navigation maps, wireframes and prototypes within technical constraints for both internal and external use.
  • Conducted user-centered research and create personas, scenarios and user stories to optimize user journeys.
  • Conceptualized a web and mobile app to allow users to have a seamless shopping experience.
Aug 2019 - Jan 2020 5 months
Lead Graphic Designer
MyDeal

MyDeal is an Australian retail marketplace connecting consumers with thousands of retailers.

  • Prioritized and managed multiple projects simultaneously in a fast-paced environment and tight deadlines.
  • Managed all digital marketing assets that complemented the products for desktop/mobile, including three major annual sale events such as Click Frenzy, Black Friday Sale, and Cyber Monday to support over 100 global sellers.
  • Handled new on-brand visual elements to effectively convey concepts and messaging of products.
  • Collaborated with the development team to ensure all contents and creative executions for all sellers are consistent with company brand strategy and compliant with visual and verbal brand guidelines.
Apr 2016 - Aug 2019 3 years 4 months
Lead Graphic Designer
Express Travel Group

Express Travel Group is an Australian owned and operated travel company headquartered in Melbourne, and with offices in Sydney, Brisbane, Adelaide, and Perth.

  • Led all the design direction and development of B2B and B2C integrated marketing campaigns in print and digital to support head office and three group members.
  • Managed and collaborated with suppliers and external vendors.
  • Developed strong design deliverables that aligned with brand guidelines and on-brand marketing materials.
  • Collaborated with product and event team in designing all conference materials of three major annual business conferences, while making sure created a high standard of design culture for the organization and over 80 suppliers participate.
  • Collaborated with technical and development team in designing and improving digital interfaces across both web and mobile application.

Education

Jan 2010 - Dec 2012 2 years 11 months
Bachelor of Design, Communication Design
Swinburne University of Technology

Portfolio

7 items