Noel Ng
UX Designer

Noel Ng

Expert in user research, brand identity, wireframing & prototyping UI, & user empathy.
Work with Noel Work with a UX Designer

About

Noel Ng is a UI/UX designer with over 16 years of experience across many industries, including tech, fashion, arts, and education, and with extensive international experience working with head offices based in Europe and the Asia Pacific. She has expertise in user research, brand identity, project management, wireframing and prototyping UI, user empathy, and solution management. Her projects include Avo Insurance, Blueplate, AirPrint, Goflyla, Silent Mode, and more. Noel is proficient in various tools such as Adobe XD, Bohemian Sketch, Axure 8, Figma, Marvel, Adobe CC, Google Sketch-up, and AutoCAD 14.

Employment

4 roles
May 2016 - Present 10 years
UI/UX & Graphic Designer
Independent

Noel has worked with clients across many industries, including tech, fashion, arts, and education.


As a UI/UX designer for AirPrint:

  • Created a pitch-deck for strong tech base background company.
  • Developed brand identity, from logo to illustrations.
  • Designed the user interface for a friendly interactive solution within the mobile view.

As a UI/UX designer for Goflyla:

  • Used The Core System by “The Skool”. Got to know the dream users for the company and to export the business needs from the niche market.
  • Worked directly with dream users, running user interviews and empathize the problem they face most while organizing their travelling experience.
  • Developed a basic UI for mobile to try out the flow with users and enhancing the copywriting from recordings with users. 

As a UI/UX designer for Silent Mode:

  • Conducted user research using the user journey map, user flow, wireframing, and UI with low fidelity prototype using Sketch and InVision.

As a graphic designer for Chanel:

  • Launched five seasons window merchandising across 25 stores in the Asia Pacific.
  • Managed the creation, production, and execution process for each season launch.
  • Worked directly with Paris HQ to keep Asia Pacific execution on brand.

As a graphic designer for Le Saunda:

  • Handled six seasons of artworks and fashion brand identity with the creative director.
  • Launched seasonal guidelines for sales and marketing for China and Hong Kong retail.
  • Created all marketing promotional materials, including brochures, catalogs, graphics and advertising for two brands within the company.
Mar 2019 - Aug 2020 1 year 5 months
UI/UX Designer
Avo Insurance

Avo offers lifestyle, travel, and health insurance for all customers across Hong Kong.

  • Conducted user research, determining target audience and how to reach them.
  • Collaborated with the tech team, understanding what to do from limited resources as a startup and to get the most out of it.
  • Worked with the commercial team, from executing marketing visual communication for social media and print. To have the iOS and Android apps to be synced with website contents for the launch of the company in October 2019.
  • Conducted user testing, from the prototype made from Adobe XD. 
  • Performed card sorting and user flow for the site overall to make sure user needs are met within different situations.
Jul 2017 - Nov 2018 1 year 4 months
UI/UX Designer
Blueplate

Blueplate offers homemade food online services.

  • Worked with the founder to get the core business goal, to understand what chefs and foodies are looking for, how to get the better experience from internally as well as for foodies and chefs.
  • Ran user testing, with chefs and users buying online when collecting food physically. Introduced service design to solve problems from geographic location and communication online on the go.
  • Developed a system that caters both side internal and external use, where the operational side is made efficiently.
  • Worked with frontend and backend developers in Vietnam, built and tested wireframe are send to them before UI, to make sure the site was executed smoothly.
  • Created layouts for mobile, tablet, and desktop.
  • Used Sketch and InVision from using Google material design getting together the stylesheet and component together with frontend developers.
Jul 2012 - Jan 2016 3 years 6 months
Design Manager
Lifetrons International

Lifetrons manufactures and supplies electronic products in China.

  • Built and managed the design team in HK over three years.
  • Managed and executed all projects including product design, packaging, marketing campaign, sales materials, and product launch.
  • Produced company branding and style guides for consumer products and manage alignment with external partners.
  • Created the interior design for retail locations, popup, stores and events for Europe and the Asia Pacific including full merchandise solutions.
  • Directly managed printers and photographers to ensure accurate outputs both online and offline.
  • Worked closely with multiple sales and marketing teams to manage workflow and prioritize projects.
  • Produced and executed online marketing promotional materials, including newsletters, multimedia product guideline for T-mall, and YouTube.

Education

Aug 2008 - May 2009 9 months
MA, Digital Arts
University of Arts
Sep 1999 - May 2002 2 years 8 months
Postgraduate Diploma, Visual Arts, Drawing
University of Arts

Portfolio

5 items