Paul Trushin

About

Paul Trushin is a seasoned Marketo certified expert with over eight years of experience in marketing automation (Marketo and Pardot), web development, and B2B/B2C online marketing. As a marketing automation architect, he specializes in building automation flows from the ground up, delivering responsive Marketo email and landing page templates, and developing custom integrations utilizing Marketo SOAP and REST APIs for WordPress, SugarCRM, and other software. His clients include Amazon, SmartRecruiters, Elastic, ABILITY Network, Webinar.ru, WhereScape, and OpenX.

Employment

4 roles

Apr 2013 - Present 13 years 1 month

Lead Marketo Expert

Independent

Increased marketing throughput and marketing automation ROI. Scaled marketing campaigns in Marketo.
Integrated Marketo with third-party software.
Created custom Marketo apps, including deduplication app on Launchpoint.
Developed turnkey sales and marketing infrastructure setup on the basis of Marketo and Salesforce.
Provided best-practice consulting and dedicated account management.
Clients: Amazon, SmartRecruiters, Elastic, ABILITY Network, Webinar.ru, WhereScape, and OpenX.

Jul 2013 - Apr 2015 1 year 9 months

Head of Marketing

Webinar.ru

Webinar.ru is a Russian IT company that provides a platform for hosting webinars.

Managed online lead generation, including SEM, SEO, remarketing, banner ads, and social media.
Developed content marketing such as creating eBooks, whitepapers, and case studies.
Oversaw email marketing, online promotions, and built e-commerce site from scratch.
Created concepts, interaction, and lead generation for trade shows.
Handled and developed CRM analytics, cohort analysis, LTV, churn management, and built business intelligence from scratch.
Led and integrated Marketo.

Jun 2011 - Nov 2012 1 year 5 months

Online Marketing Manager

Acronis

Worked as the head of online B2B team with eight employees.
Developed marketing strategies, including SEM, SEO, lead generation.
Managed e-commerce platform, third party advertising, affiliate marketing, and online B2B sales.

Jul 2010 - Jul 2011 1 year

Online Marketing Manager, Russia & the CIS

Bitdefender

Developed marketing strategies for new antivirus software from scratch.
Managed SEO, SEM (Google, Yandex), e-platform, CPC/CPM advertising, affiliate networks, email marketing, and ROI analysis.