Rebecca Haddad
Content Strategist

Rebecca Haddad

Writer, editor, content strategist & social media manager.
Work with Rebecca Work with a Content Strategist

About

Rebecca Haddad is a content specialist with over 12 years' experience across print and digital, having worked with many local and global brands across a variety of verticals, including education, retail, F&B, healthcare, and tourism. She has provided content services such as strategy work, PR support, editorial, and social media training, as well as copywriting and editing. Her past clients include Bauer Media, Virgin Australia, Macquarie University, Dubai Tourism, Atout France, Childsmart, MasterCard, EyeConcepts, CoverMore, and The Student Hotel. Rebecca is also skilled in Adobe InDesign, Photoshop, WordPress, MailChimp, Google Analytics, HTML, and SPSS Statistics.

Employment

6 roles
Nov 2007 - Present 18 years 5 months
Copywriter, Content Strategist & Social Media Manager
Independent
  • Created fully integrated content strategies that meet the core business objectives of each client.
  • Ideated and created digital and print content such as newsletters, articles, press releases, event flyers, reports, blogs, video scripts, social media posts, and EDMs.
  • Created editorial style guides and content playbooks.
  • Edited and proofread one-shot publications, corporate brochures, social media copy, and web copy.
  • Managed social channels, including community moderation, paid media, data analysis, and reporting.
  • Conducted training sessions on content ideation, strategy, and social media best practices.
  • Clients: Bauer Media, Atout France, Dubai Tourism, Macquarie University, The Student Hotel, Lonely Planet, TheUpsider.com.au, CoverMore, Tourism Australia, THE ICONIC, BNE Magazine, Stylist Arabia, Virgin Australia Voyeur, EyeConcepts Optometrists, Smile Orthodontics, MasterCard Priceless Cities, Arabian Travel Market, France Tourism Development Agency (Aus & NZ), Ozsale, Permagard Automotive, Parisi Sydney, Childsmart, MAMA DISRUPT, and Butterboom.com.
Sep 2016 - Dec 2017 1 year 3 months
Social Content Manager & Internal Communications Support
The Conscience Organisation

The Conscience Organisation is a marketing agency specialized in agile creativity, strategic communication, social relations, and digital engagement.

  • Managed Macquarie University’s social channels, including Facebook, Twitter, Instagram, Snapchat, and LinkedIn, helping to bring numbers up by at least 30% across each channel over six months.
  • Coordinated production of the Pioneering Minds podcast.
  • Implemented paid strategies, including Facebook, Instagram, and LinkedIn.
  • Generated monthly and quarterly performance reports, as well as yearly channel audits.
  • Compiled and published the weekly student newsletter, MyMQ.
  • Managed relationships with stakeholders to identify communication objectives and plan content output.
  • Conducted content training sessions for stakeholders and academics.
  • Managed internal design teams, freelancers, influencers, and stakeholders to create audience-centric content that answered key business objectives.
  • Conducted daily media monitoring to identify reactive opportunities.
Mar 2015 - Apr 2016 1 year 1 month
Global Editor
SapientRazorfish
  • Managed English edition of Visit Dubai website, bringing hits from 60,000 per month to one million per month in six months.
  • Curated content schedules across 19 market micro-sites in cooperation with key internal and external stakeholders.
  • Held content training for internal and external stakeholders, as well as internal teams.
  • Conducted editorial training for agency staff.
Apr 2013 - Mar 2015 1 year 11 months
Deputy Editor
Destinations of the World News

Destinations of the World News is an independent global travel magazine distributed in first and business class airport lounges and over 100 five-star hotels and resorts.

  • Managed editorial and online teams.
  • Managed production of one-shot publications, including Romantic Escapes; India travel supplement.
  • Represented the magazine on famil trips and at industry events, including the Arabian Travel Market.
  • Created event copy and blogs for the Arabian Travel Market.
  • Introduced arts and culture content.
  • Co-hosted weekly segment on The Travel Show on Dubai Eye 103.8 FM, promoting the magazine and website.
  • Wrote and proofread features, social copy, and advertorials.
  • Provided channel management, including Facebook and Instagram.
Nov 2010 - Mar 2013 2 years 4 months
Deputy Editor & Sub-editor
Pacific Magazines
  • Wrote and sub-edited editorial and advertorial content for Virgin Australia Voyeur magazine, The Iconic Magazine, and special projects for Youth Titles such as Girlfriend, Total Girl, K-Zone, and TV Hits.
  • Represented magazines at industry events and on famil trips.
  • Assisted with the coordination of social media campaigns to increase the profile of magazines and respective digital editions.
  • Ideated special projects within Youth Titles, including quiz books, CD compilations, and diaries.
May 2007 - Oct 2010 3 years 5 months
Editor, Writer & Sub-editor
Bauer Media
  • Wrote and sub-edited copy across the portfolio of kids’ and parenting titles, including Disney Adventures, Disney FamilyFun, and Mother & Baby Magazine.
  • Edited two one-shot projects such as Dora the Explorer Magazine (created for Nickelodeon Australia), and World Cup 2010: the Unofficial Guide.
  • Created digital content for The Australian Women’s Weekly online, including recipes, slideshows, and lifestyle features.

Education

Jan 2017 - Dec 2019 2 years 11 months
Graduate Diploma, Psychology
Monash University
Jan 2012 - Dec 2012 11 months
Certificate of Training, Social Media Marketing
Media School Sydney
Jan 2005 - Dec 2007 2 years 11 months
Bachelor of Communications, Journalism
University of Technology, Sydney

Portfolio

10 items