Rebecca McDowell

Team Flourish is a boutique digital advertising agency offering rock-solid campaigns to start seeing real ROI for companies' ads.

• Managed accounts with monthly budgets over $4,000.
• Aimed for CPC's below $0.10 for traffic campaigns. Lowest CPC achieved to date is $0.04.
• Combined data analysis and client feedback to optimize complex campaigns to meet client objectives.
• Had hands-on experience with A/B testing, building, analyzing and optimizing campaigns in PPC platforms including Facebook Ads and Pinterest Ads.
• Managed monthly ad spend over $14,000 and total ad spend managed is over $41,000.
• Assisted in client on-boarding and explore additional service offerings for existing and prospective clients.

Queen Yourself is a lifestyle blog dedicated to empowering and inspiring women to live healthy, happy lives.

• Discussed about empowerment, how to increase productivity, personal finance, health and wellness, and personal care.
• Established content strategy and plans, leverage analytics, drive measurable results to create and build an effective online presence.
• Utilized landing pages, sales funnels and A/B testing to optimize strategy.
• Implemented SEO and social media strategy on Instagram, Facebook, Twitter, and Pinterest platforms.

• Managed public school educator awards and secured $60,000 in donations and gifts.
• Cultivated donor relationships and supervised six interns.
• Facilitated and executed scholarship awards with a budget of $80,000.
• Crafted talking points and speeches for press events and interviews.
• Improved project efficiency by overhauling and analyzing previously haphazard data collection and organization.

50+1 Strategies, LLC is a political organization whose mission is to build strategic, successful campaigns that reflect the communities around them, empower and strengthen leaders, and engage people in a meaningful way.

• Passed the largest school bond, $744 million, in San Francisco history with 79.79% of the votes.
• Created strategic, metrics based plans of engagement and implemented all campaign strategies including organizing, messaging, and voter engagement.
• Cultivated political relationships and built partnerships with key stakeholders.
• Represented the campaign with formal presentations and served as liaison for community outreach, voter support, campaign staff, and campaign steering committee.
• Coordinated with numerous organizations, individuals, and elected officials too.
• Wrote numerous communication materials for various needs such as press release, social media posts, talking points, internal documents, and presentations.

• Designed content strategy and plans.
• Leveraged analytics to inform strategy and growth.
• Developed creative campaigns with a focus on ROI and more than doubled the number of Facebook likes.
• Initiated the launch of LinkedIn and Instagram strategies.

• Promoted from an intern web designer to junior web designer during the 2014 election, and returned again for the 2015 election season.
• Designed over 24 ballot and candidate campaign platforms.
• Completed some initiatives,particularly while concurrently conducting in-depth research for graduate school.
• Created user friendly interfaces for seamless navigation of clients' websites.

• Elected as a USF Graduate Student Senator and served on the Graduate Student Finance Committee that provided 24 students with scholarship funds to attend conferences based upon a rigorous application.
• Received one of five graduate student leadership awards.
• Associated with Capstone connection between health, poverty, and the supplemental nutrition assistance program.

• Was one of the Dean's Lister.