<ul><li>Elected as a USF Graduate Student Senator and served on the Graduate Student Finance Committee that provided 24 students with scholarship funds to attend conferences based upon a rigorous application.</li><li>Received one of five graduate student leadership awards.</li><li>Associated with Capstone connection between health, poverty, and the supplemental nutrition assistance program.</li></ul>

<ul><li>Was one of the Dean's Lister.</li></ul>

Queen Yourself is a lifestyle blog dedicated to empowering and inspiring women to live healthy, happy lives.

<ul>
	<li>Discussed about empowerment, how to increase productivity, personal finance, health and wellness, and personal care.</li>
	<li>Established content strategy and plans, leverage analytics, drive measurable results to create and build an effective online presence.</li>
	<li>Utilized landing pages, sales funnels and A/B testing to optimize strategy.</li>
	<li>Implemented SEO and social media strategy on Instagram, Facebook, Twitter, and Pinterest platforms.</li>
</ul>

Founder

Team Flourish is a boutique digital advertising agency offering rock-solid campaigns to start seeing real ROI for companies&#39; ads.

<ul>
	<li>Managed accounts with monthly budgets over $4,000.</li>
	<li>Aimed for CPC&#39;s below $0.10 for traffic campaigns. Lowest CPC achieved to date is $0.04.</li>
	<li>Combined data analysis and client feedback to optimize complex campaigns to meet client objectives.</li>
	<li>Had hands-on experience with A/B testing, building, analyzing and optimizing campaigns in PPC platforms including Facebook Ads and Pinterest Ads.</li>
	<li>Managed monthly ad spend over $14,000 and total ad spend managed is over $41,000.</li>
	<li>Assisted in client on-boarding and explore additional service offerings for existing and prospective clients.</li>
</ul>

Digital Advertising Specialist

<ul>
	<li>Managed public school educator awards and secured $60,000 in donations and gifts.</li>
	<li>Cultivated donor relationships and supervised six interns.</li>
	<li>Facilitated and executed scholarship awards with a budget of $80,000.</li>
	<li>Crafted talking points and speeches for press events and interviews.</li>
	<li>Improved project efficiency by overhauling and analyzing previously haphazard data collection and organization.</li>
</ul>

Analyst & Project Coordinator

50+1 Strategies, LLC is a political organization whose mission is to build strategic, successful campaigns that reflect the communities around them, empower and strengthen leaders, and engage people in a meaningful way.

<ul>
	<li>Passed the largest school bond, $744 million, in San Francisco history with 79.79% of the votes.</li>
	<li>Created strategic, metrics based plans of engagement and implemented all campaign strategies including organizing, messaging, and voter engagement.</li>
	<li>Cultivated political relationships and built partnerships with key stakeholders.</li>
	<li>Represented the campaign with formal presentations and served as liaison for community outreach, voter support, campaign staff, and campaign steering committee.</li>
	<li>Coordinated with numerous organizations, individuals, and elected officials too.</li>
	<li>Wrote numerous communication materials for various needs such as press release, social media posts, talking points, internal documents, and presentations.</li>
</ul>

Campaign Coordinator

<ul>
	<li>Designed content strategy and plans.</li>
	<li>Leveraged analytics to inform strategy and growth.</li>
	<li>Developed creative campaigns with a focus on ROI and more than doubled the number of Facebook likes.</li>
	<li>Initiated the launch of LinkedIn and Instagram strategies.</li>
</ul>

Communications & Digital Media Specialist

<ul>
	<li>Promoted from an intern web designer to junior web designer during the 2014 election, and returned again for the 2015 election season.</li>
	<li>Designed over 24 ballot and candidate campaign platforms.</li>
	<li>Completed some initiatives,particularly while concurrently conducting in-depth research for graduate school.</li>
	<li>Created user friendly interfaces for seamless navigation of clients&#39; websites.</li>
</ul>

Frontend Web Designer

An environmental and nature-focused article that talks about people's daily encounter with plastics.

Let's Talk Plastics

Rebecca McDowell

Wrote and published discussing climate change and what it has to do with human health.

Event: Climate Change and Health

Discussed about California Governor Brown, as he becomes a trained climate reality leader, and San Francisco, being the host of the governor's Global Climate Action Summit.

Global Climate Action Summit in San Francisco

Shared how climate change, food insecurity, and conflict linked based on Ambassador Ertharin Cousin point of view.

Event: Food Insecurity, Climate Change, and Conflict

Talked about her experience when she attended a thought-provoking and engaging talk on a book launch that uses data as the core to saving the world.

Carbon Footprint and Navigation

A self-written article that talks about setting goals and what steps to take to achieve them.

Goal Setting 101 and Why it Matters

Initiated the launch of USF Linkedin including contents like alumni news, alumni interviews, university initiatives and more. Also selected, scheduled and prepared the visuals for the page.

University of San Francisco LinkedIn Profile

Initiated the launch of USF Instagram strategies to get more followers. Engagement with the followers has increased dramatically.

University of San Francisco Instagram

Created this website publishing Rebecca's self-written articles. Her website also showcases her accomplishments, skills and the services she offers.

Rebecca McDowell Website

Lifestyle blog empowering and inspiring women.

Blog | Queen Yourself

English (American)

A topnotch social media marketer, Rebecca McDowell has developed a passion for helping companies grow using digital marketing strategies specializing in social media management using Facebook, Instagram, Twitter, and Pinterest platforms. Over the past 5 years, she has built a solid foundation in problem-solving, analytical thinking and design using data to drive decision-making and effective communication. Her technical skills include HTML, CSS, SEO, Google Analytics and email marketing. Rebecca is well-experienced in public service and campaign management and worked for political entities and organizations including the Mayor's Office in San Francisco, California and 50+1 Strategies, LLC.

Rebecca McDowell

Employment Highlights

Education Highlights

Portfolio

Let's Talk Plastics

Event: Climate Change and Health

Global Climate Action Summit in San Francisco

Event: Food Insecurity, Climate Change, and Conflict

Carbon Footprint and Navigation

Goal Setting 101 and Why it Matters

Let's Talk Plastics

Event: Climate Change and Health

Global Climate Action Summit in San Francisco

Event: Food Insecurity, Climate Change, and Conflict

Carbon Footprint and Navigation

Goal Setting 101 and Why it Matters