Rebecca McDowell

About

A topnotch social media marketer, Rebecca McDowell has developed a passion for helping companies grow using digital marketing strategies specializing in social media management using Facebook, Instagram, Twitter, and Pinterest platforms. Over the past 5 years, she has built a solid foundation in problem-solving, analytical thinking and design using data to drive decision-making and effective communication. Her technical skills include HTML, CSS, SEO, Google Analytics and email marketing. Rebecca is well-experienced in public service and campaign management and worked for political entities and organizations including the Mayor's Office in San Francisco, California and 50+1 Strategies, LLC.

Employment

6 roles

Feb 2019 - Present 7 years 3 months

Digital Advertising Specialist

Team Flourish

Team Flourish is a boutique digital advertising agency offering rock-solid campaigns to start seeing real ROI for companies' ads.

Managed accounts with monthly budgets over $4,000.
Aimed for CPC's below $0.10 for traffic campaigns. Lowest CPC achieved to date is $0.04.
Combined data analysis and client feedback to optimize complex campaigns to meet client objectives.
Had hands-on experience with A/B testing, building, analyzing and optimizing campaigns in PPC platforms including Facebook Ads and Pinterest Ads.
Managed monthly ad spend over $14,000 and total ad spend managed is over $41,000.
Assisted in client on-boarding and explore additional service offerings for existing and prospective clients.

Nov 2018 - Present 7 years 6 months

Founder

Independent

Queen Yourself is a lifestyle blog dedicated to empowering and inspiring women to live healthy, happy lives.

Discussed about empowerment, how to increase productivity, personal finance, health and wellness, and personal care.
Established content strategy and plans, leverage analytics, drive measurable results to create and build an effective online presence.
Utilized landing pages, sales funnels and A/B testing to optimize strategy.
Implemented SEO and social media strategy on Instagram, Facebook, Twitter, and Pinterest platforms.

Jan 2017 - Jun 2018 1 year 5 months

Analyst & Project Coordinator

Mayor's Office of San Francisco, California

Managed public school educator awards and secured $60,000 in donations and gifts.
Cultivated donor relationships and supervised six interns.
Facilitated and executed scholarship awards with a budget of $80,000.
Crafted talking points and speeches for press events and interviews.
Improved project efficiency by overhauling and analyzing previously haphazard data collection and organization.

Aug 2016 - Dec 2016 4 months

Campaign Coordinator

50+1 Strategies, LLC

50+1 Strategies, LLC is a political organization whose mission is to build strategic, successful campaigns that reflect the communities around them, empower and strengthen leaders, and engage people in a meaningful way.

Passed the largest school bond, $744 million, in San Francisco history with 79.79% of the votes.
Created strategic, metrics based plans of engagement and implemented all campaign strategies including organizing, messaging, and voter engagement.
Cultivated political relationships and built partnerships with key stakeholders.
Represented the campaign with formal presentations and served as liaison for community outreach, voter support, campaign staff, and campaign steering committee.
Coordinated with numerous organizations, individuals, and elected officials too.
Wrote numerous communication materials for various needs such as press release, social media posts, talking points, internal documents, and presentations.

Jan 2015 - Aug 2016 1 year 7 months

Communications & Digital Media Specialist

University of San Francisco

Designed content strategy and plans.
Leveraged analytics to inform strategy and growth.
Developed creative campaigns with a focus on ROI and more than doubled the number of Facebook likes.
Initiated the launch of LinkedIn and Instagram strategies.

Jun 2014 - Apr 2016 1 year 10 months

Frontend Web Designer

50+1 Strategies, LLC

Promoted from an intern web designer to junior web designer during the 2014 election, and returned again for the 2015 election season.
Designed over 24 ballot and candidate campaign platforms.
Completed some initiatives,particularly while concurrently conducting in-depth research for graduate school.
Created user friendly interfaces for seamless navigation of clients' websites.