Rebecca McDowell
Performance Marketing Expert

Rebecca McDowell

Data-driven public sector marketing specialist.
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About

A topnotch social media marketer, Rebecca McDowell has developed a passion for helping companies grow using digital marketing strategies specializing in social media management using Facebook, Instagram, Twitter, and Pinterest platforms. Over the past 5 years, she has built a solid foundation in problem-solving, analytical thinking and design using data to drive decision-making and effective communication. Her technical skills include HTML, CSS, SEO, Google Analytics and email marketing. Rebecca is well-experienced in public service and campaign management and worked for political entities and organizations including the Mayor's Office in San Francisco, California and 50+1 Strategies, LLC.

Employment

6 roles
Nov 2018 - Present 7 years 6 months
Founder
Independent

Queen Yourself is a lifestyle blog dedicated to empowering and inspiring women to live healthy, happy lives.

  • Discussed about empowerment, how to increase productivity, personal finance, health and wellness, and personal care.
  • Established content strategy and plans, leverage analytics, drive measurable results to create and build an effective online presence.
  • Utilized landing pages, sales funnels and A/B testing to optimize strategy.
  • Implemented SEO and social media strategy on Instagram, Facebook, Twitter, and Pinterest platforms.
Feb 2019 - Present 7 years 3 months
Digital Advertising Specialist
Team Flourish

Team Flourish is a boutique digital advertising agency offering rock-solid campaigns to start seeing real ROI for companies' ads.

  • Managed accounts with monthly budgets over $4,000.
  • Aimed for CPC's below $0.10 for traffic campaigns. Lowest CPC achieved to date is $0.04.
  • Combined data analysis and client feedback to optimize complex campaigns to meet client objectives.
  • Had hands-on experience with A/B testing, building, analyzing and optimizing campaigns in PPC platforms including Facebook Ads and Pinterest Ads.
  • Managed monthly ad spend over $14,000 and total ad spend managed is over $41,000.
  • Assisted in client on-boarding and explore additional service offerings for existing and prospective clients.
Jan 2017 - Jun 2018 1 year 5 months
Analyst & Project Coordinator
Mayor's Office of San Francisco, California
  • Managed public school educator awards and secured $60,000 in donations and gifts.
  • Cultivated donor relationships and supervised six interns.
  • Facilitated and executed scholarship awards with a budget of $80,000.
  • Crafted talking points and speeches for press events and interviews.
  • Improved project efficiency by overhauling and analyzing previously haphazard data collection and organization.
Aug 2016 - Dec 2016 4 months
Campaign Coordinator
50+1 Strategies, LLC

50+1 Strategies, LLC is a political organization whose mission is to build strategic, successful campaigns that reflect the communities around them, empower and strengthen leaders, and engage people in a meaningful way.

  • Passed the largest school bond, $744 million, in San Francisco history with 79.79% of the votes.
  • Created strategic, metrics based plans of engagement and implemented all campaign strategies including organizing, messaging, and voter engagement.
  • Cultivated political relationships and built partnerships with key stakeholders.
  • Represented the campaign with formal presentations and served as liaison for community outreach, voter support, campaign staff, and campaign steering committee.
  • Coordinated with numerous organizations, individuals, and elected officials too.
  • Wrote numerous communication materials for various needs such as press release, social media posts, talking points, internal documents, and presentations.
Jan 2015 - Aug 2016 1 year 7 months
Communications & Digital Media Specialist
University of San Francisco
  • Designed content strategy and plans.
  • Leveraged analytics to inform strategy and growth.
  • Developed creative campaigns with a focus on ROI and more than doubled the number of Facebook likes.
  • Initiated the launch of LinkedIn and Instagram strategies.
Jun 2014 - Apr 2016 1 year 10 months
Frontend Web Designer
50+1 Strategies, LLC
  • Promoted from an intern web designer to junior web designer during the 2014 election, and returned again for the 2015 election season.
  • Designed over 24 ballot and candidate campaign platforms.
  • Completed some initiatives,particularly while concurrently conducting in-depth research for graduate school.
  • Created user friendly interfaces for seamless navigation of clients' websites.

Education

Aug 2014 - May 2016 1 year 9 months
Master of Public Affairs, Public Affairs
University of San Francisco
Feb 2012 - May 2014 2 years 3 months
Bachelor of Science in Nutritional Science, Nutritional Science
Kaplan University

Portfolio

10 items