Stephen Boni
Content Strategist

Stephen Boni

Previously from Uber Technologies.
Work with Stephen Work with a Content Strategist

About

Stephen Boni has over 15 years as a professional writer and content strategist, working in leading ad and design agencies, tech startups, and nonprofits. He specializes in creative marketing, web content, content marketing, video scriptwriting, content, creative and brand strategy. At Uber, he led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express. His clients also include Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, among others.

Employment

5 roles
Sep 2014 - Oct 2020 6 years 1 month
Senior Writer & Content Strategist
Independent
  • Provided creative, brand, content strategy and copy leadership for site and mobile content, product UX, content marketing and advertising of technology, consumer Internet, startup and nonprofit firms.
  • Defined brand voice for new digital children’s game and executed creative copy across content platforms.
  • Helped redefine brand voice and messaging of major audience insights product, implementing across site content, technical guides, content marketing and product UX.
  • Drove brand strategy development, UX and advertising for growing fin-tech firm.
  • Led web and video scriptwriting for Navdy, a product that gives drivers hands-free access to digital technology and navigation behind the wheel.
  • Acted as a principal brand strategist and writer for PwC and Google partnership, focused on bringing enterprises into the cloud.
  • Led brand and content strategy and UX writing for Schwab Intelligent Portfolios, launching Charles Schwab into the rapidly growing robo-investing space.
  • Other clients: Heap Software, Toca Boca, Ekoute Consulting, Listen4Good, Quantcast, Prosper, Frog Design, and Character.
Apr 2014 - Sep 2014 5 months
Senior Writer, User Experience & Brand
Uber Technologies
  • Provided content strategy and copy leadership for product teams, partnerships and creative marketing initiatives.
  • Collaborated with documentary filmmaker and wrote script for video celebrating Uber’s 100th city launch, viewed by millions of people worldwide.
  • Created company’s first high-profile print ad in SF publication, drove over 500 signups for Uber in one week.
  • Led UX, content strategy, and communications for the launch of Uber For Business, as well as partnership with American Express; cross-platform marketing yielded rapid customer adoption.
Jan 2013 - Mar 2014 1 year 2 months
Senior User Experience & Marketing Writer
Pearl.com

Pearl.com provides internet information services, operating a website for connecting people who have questions to professionals in different fields, such as doctors, lawyers, and computer technicians.

  • Acted as chief liaison between product, engineering, marketing and customer service teams in an Agile environment.
  • Helped evolve UX across desktop and mobile, raising Net Promoter Score from single digits to over 30.
  • Used UX copy/design experimentation to increase landing page conversions by 60%.
Jan 2012 - Dec 2013 1 year 11 months
Communications Director
Presidio Graduate School

Presidio Graduate School (PGS) is an independent graduate school offering MBA, MPA, and Dual MBA/MPA degree programs in sustainable solutions, along with certificate programs for professional development.

  • Led the first brand development efforts in the history of the school.
  • Conducted wide-ranging PR efforts, resulting in coverage from major Bay Area news outlets and online media, plus partnerships with The Unreasonable Institute, Starting Bloc, and The Baum Foundation.
  • Managed student direct marketing program, with a 30% increase in admissions leads.
  • Created mobile-friendly online magazine, community blog and video series to further recruitment goals.
  • Helped drive a 100% increase in content sharing and followers across LinkedIn, Facebook, and Twitter.
Jan 2011 - Dec 2012 1 year 11 months
Consulting Senior Writer & Content Strategist
Net Impact
  • Acted as lead writer and content strategist for web-based project aimed at helping millennials direct their careers towards social and environmental sustainability.
  • Conducted interviews with key executives working across diverse social impact roles and industries; ran all video shoots.

Education

Sep 1994 - Feb 1997 2 years 5 months
MA, Cinema-TV, Critical Studies
University of Southern California

Portfolio

9 items