Work With High Performing Talents On Demand

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Victoria McGlynn

Victoria McGlynn

Employer Branding Specialist

Journalist, copywriter, editor & employer branding strategist.

Victoria McGlynn is a journalist, copywriter, and editor with experience producing marketing and advertising content as well as writing for various fashion, culture, lifestyle, and professional publications. Her areas of expertise include employer branding, recruitment marketing, talent engagement, website copywriting, feature writing, interviewing, publishing, media communications, SEO, brand strategy, reporting, and data analytics. She has worked with agencies such as Employment Office, Scout Talent, Recruitment Marketing Magazine, Freemasons Queensland, The Defectors, and EY.

Advertisement Copywriting
Copywriting
Journalism
Content Writing
Content Editing
Editorial Writing
Employer Branding
Brand Strategy
Recruitment Content Strategy
Talent Management
Web Copywriting
Feature Writing
Publishing
Communications
Media Relations
SEO Writing
Data Analytics
Sales Funnel Copy
Email Copywriting
Blogposts
Brand Development
Victoria McGlynn

Victoria McGlynn

Journalist, copywriter, editor & employer branding strategist.

Employer Branding Specialist

Victoria is Available for Projects

Work with Victoria

Employment Highlights

Journalist, Copywriter, Editor & Employer Branding Strategist

Independent

April 2018 - Present (3 years 2 months)

Editor & Media & Communications Officer

Freemasons Queensland

June 2015 - March 2018 (2 years 9 months)

Executive Assistant

EY

October 2013 - May 2014 (7 months)

Marketing Officer & Copywriter

The Defectors

July 2013 - September 2013 (2 months)

1 More Entries

Education Highlights

Postgraduate Diploma

The University of Queensland

January 2016 - December 2017 (1 year 11 months)

Bachelor of Arts

University of Miami

January 2012 - December 2012 (11 months)

Bachelor of Arts

University of Sydney

January 2009 - December 2012 (3 years 11 months)

Portfolio

linkedin

Scout Talent on LinkedIn: #SeePeopleFirst #Recruitment #EmploymentOpportunity

Vimeo

Qenos and Employment Office

Employment Office

Knauf (Australia)

Employment Office

Danila Dilba Health

Employment Office

Fone Haus

Employment Office

Talent Pooling

linkedin

Scout Talent on LinkedIn: #SeePeopleFirst #Recruitment #EmploymentOpportunity

Vimeo

Qenos and Employment Office

Employment Office

Knauf (Australia)

Employment Office

Danila Dilba Health

Employment Office

Fone Haus

Employment Office

Talent Pooling

Resume

Journalist, Copywriter, Editor & Employer Branding Strategist

Independent

April 2018 - Present (3 years 2 months)

  • Improved EDM open rates (2-3%) and CTR (tripled) through industry segmentation and targeted, well-researched content.
  • Redesigned web content, total revamp and new copy for Employment Office and Scout Talent websites, including product and service descriptions, reducing bounce rates (average 3%).
  • Wrote copy for brochures, information sheets, case studies, testimonials, banners and more, and coordinated internal and external videos, resulting in positive feedback and increased satisfaction from sales team, and increased engagement from clients and prospects .
  • Designed and delivered candidate-centric EDM product for clients, resulting in a new, strong, and successful income stream for the business.
  • Wrote advertising copy, provided creative direction, asset creation, website copy, and landing page redesigns.
  • Launched Recruitment Marketing Magazine (global publication); worked under the direction of managing editor, created business plan, designed platform, created and curated written and video content, increased readership from 0–7,000.
  • Established successful publishing processes, curating, writing, interviewing, proofreading, publishing, distributing, and promoting.
  • Secured 15 new and three ongoing talent expert contributors, 30% above target.
  • Secured interviews with global market leaders, including Accenture, EY, Motorama, and Hanson.
  • Completed successful branding projects for organizations such as Spicers Retreats, SwanCare, Royal Flying Doctors Service, and Danila Dilba, (winner of the 2018 AHRI Stan Grant Indigenous Employment Award based on the brand strategy project).

Editor & Media & Communications Officer

Freemasons Queensland

June 2015 - March 2018 (2 years 9 months)

  • Wrote, edited, proofread, interviewed, and published print and online content, including magazine, e-newsletter, website, blog, booklets, and marketing materials.
  • Sourced and edited images and designed marketing materials in Adobe InDesign.
  • Provided social media management.
  • Created professional communications style guide, selling advertising, growing e-newsletter mailing list (2,500–3,500), and streamlining administration processes.
  • Coordinated large-scale events for national and international guests. 

Executive Assistant

EY

October 2013 - May 2014 (7 months)

  • Supported three high-level executives, coordinating large conferences, diary management, answering calls, expense reporting, booking travel, updating CRM database, and team support.
  • Liaised with internal and external stakeholders.

Marketing Officer & Copywriter

The Defectors

July 2013 - September 2013 (2 months)

The Defectors is a collective of online marketers, strategists, social media managers, designers, and developers.

  • Provided services in copywriting, SEO and SEM, WordPress, social media marketing and management, image sourcing, updating client websites, and email campaigns.
  • Designed competitions, as well as organising and attending promotional events.

Writer

Daily Gloss

January 2012 - December 2012 (11 months)

Daily Gloss is a fashion, beauty, and lifestyle website based in Sydney, Australia.

  • Wrote engaging content, assessed market trends, chose topics of interest, and interviewed designers.
  • Sourced and edited images

Education

Postgraduate Diploma, Writing, Editing & Publishing

The University of Queensland

January 2016 - December 2017 (1 year 11 months)

Bachelor of Arts, English Literature & Cultural Studies

University of Miami

January 2012 - December 2012 (11 months)

Student Exchange Scholarship.

Bachelor of Arts, English Literature & Cultural Studies

University of Sydney

January 2009 - December 2012 (3 years 11 months)