<ul><li>Improved EDM open rates (2-3%) and CTR (tripled) through industry segmentation and targeted, well-researched content.</li><li>Redesigned web content, total revamp and new copy for Employment Office and Scout Talent websites, including product and service descriptions, reducing bounce rates (average 3%).</li><li>Wrote copy for brochures, information sheets, case studies, testimonials, banners and more, and coordinated internal and external videos, resulting in positive feedback and increased satisfaction from sales team, and increased engagement from clients and prospects .</li><li>Designed and delivered candidate-centric EDM product for clients, resulting in a new, strong, and successful income stream for the business.</li><li>Wrote advertising copy, provided creative direction, asset creation, website copy, and landing page redesigns.</li><li>Launched Recruitment Marketing Magazine (global publication); worked under the direction of managing editor, created business plan, designed platform, created and curated written and video content, increased readership from 0–7,000.</li><li>Established successful publishing processes, curating, writing, interviewing, proofreading, publishing, distributing, and promoting.</li><li>Secured 15 new and three ongoing talent expert contributors, 30% above target.</li><li>Secured interviews with global market leaders, including Accenture, EY, Motorama, and Hanson.</li><li>Completed successful branding projects for organizations such as Spicers Retreats, SwanCare, Royal Flying Doctors Service, and Danila Dilba, (winner of the 2018 AHRI Stan Grant Indigenous Employment Award based on the brand strategy project).</li></ul>

Journalist, Copywriter, Editor & Employer Branding Strategist

<ul><li>Wrote, edited, proofread, interviewed, and published print and online content, including magazine, e-newsletter, website, blog, booklets, and marketing materials.</li><li>Sourced and edited images and designed marketing materials in Adobe InDesign.</li><li>Provided social media management.</li><li>Created professional communications style guide, selling advertising, growing e-newsletter mailing list (2,500–3,500), and streamlining administration processes.</li><li>Coordinated large-scale events for national and international guests.&nbsp;</li></ul>

Editor & Media & Communications Officer

<ul><li>Supported three high-level executives, coordinating large conferences, diary management, answering calls, expense reporting, booking travel, updating CRM database, and team support.</li><li>Liaised with internal and external stakeholders.</li></ul>

Executive Assistant

<p>The Defectors is a collective of online marketers, strategists, social media managers, designers, and developers.</p><ul><li>Provided services in copywriting, SEO and SEM, WordPress, social media marketing and management, image sourcing, updating client websites, and email campaigns.</li><li>Designed competitions, as well as organising and attending promotional events.</li></ul>

Marketing Officer & Copywriter

<p>Daily Gloss is a fashion, beauty, and lifestyle website based in Sydney, Australia.</p><ul><li>Wrote engaging content, assessed market trends, chose topics of interest, and interviewed designers.</li><li>Sourced and edited images</li></ul>

Writer

Scout Talent on LinkedIn: #SeePeopleFirst #Recruitment #EmploymentOpportunity

Victoria McGlynn

Produced a client story of Australia’s exclusive manufacturer of polyethylene, which partnered with Employment Office to improve their time to hire through employer branding and Recruitment Process Outsourcing (RPO).

Qenos and Employment Office

Wrote a case study for Employment Office about its work with a global leader in lightweight construction materials.

Knauf (Australia)

Produced a case study on Danila Dilba Health Service's successful partnership with Employment Office. The DDHS won the Stan Grant Indigenous Employment Award by partnering with employer branding specialists.

Danila Dilba Health

Created a case study on Employment Office's successful work with a retailer and distributor of quality mobile phones and accessories.

Fone Haus

Wrote about Employment Office’s powerful talent pooling software and its key benefits in employer branding.

Talent Pooling

English (British)

Victoria McGlynn is a journalist, copywriter, and editor with experience producing marketing and advertising content as well as writing for various fashion, culture, lifestyle, and professional publications. Her areas of expertise include employer branding, recruitment marketing, talent engagement, website copywriting, feature writing, interviewing, publishing, media communications, SEO, brand strategy, reporting, and data analytics. She has worked with agencies such as Employment Office, Scout Talent, Recruitment Marketing Magazine, Freemasons Queensland, The Defectors, and EY.

Victoria McGlynn

Employment Highlights

Education Highlights

Portfolio

Scout Talent on LinkedIn: #SeePeopleFirst #Recruitment #EmploymentOpportunity

Qenos and Employment Office

Knauf (Australia)

Danila Dilba Health

Fone Haus

Talent Pooling

Scout Talent on LinkedIn: #SeePeopleFirst #Recruitment #EmploymentOpportunity

Qenos and Employment Office

Knauf (Australia)

Danila Dilba Health

Fone Haus

Talent Pooling