Apr 2018 - Present 8 years
Journalist, Copywriter, Editor & Employer Branding Strategist
Independent
- Improved EDM open rates (2-3%) and CTR (tripled) through industry segmentation and targeted, well-researched content.
- Redesigned web content, total revamp and new copy for Employment Office and Scout Talent websites, including product and service descriptions, reducing bounce rates (average 3%).
- Wrote copy for brochures, information sheets, case studies, testimonials, banners and more, and coordinated internal and external videos, resulting in positive feedback and increased satisfaction from sales team, and increased engagement from clients and prospects .
- Designed and delivered candidate-centric EDM product for clients, resulting in a new, strong, and successful income stream for the business.
- Wrote advertising copy, provided creative direction, asset creation, website copy, and landing page redesigns.
- Launched Recruitment Marketing Magazine (global publication); worked under the direction of managing editor, created business plan, designed platform, created and curated written and video content, increased readership from 0–7,000.
- Established successful publishing processes, curating, writing, interviewing, proofreading, publishing, distributing, and promoting.
- Secured 15 new and three ongoing talent expert contributors, 30% above target.
- Secured interviews with global market leaders, including Accenture, EY, Motorama, and Hanson.
- Completed successful branding projects for organizations such as Spicers Retreats, SwanCare, Royal Flying Doctors Service, and Danila Dilba, (winner of the 2018 AHRI Stan Grant Indigenous Employment Award based on the brand strategy project).
