Yoshie Yager

Barefoot Proximity specializes in marketing, advertising, analytics, and digital media. 

• Managed three accounts (first account - $1.2 million; second account - $430,000, and third account - $620,000); provided and implemented strategic leadership with multi-channel marketing tactics, including search, media, and offline.
• Grew the #1 account from 300,000 to 1.2 million, #2 account from $215,000 to $430,000, and #3 account from $40,000 to $620,000.
• Signed off other tactics suggested by direct reports and other agencies.
• Directed Barefoot’s role within clients’ multi-agency structure and secure its role.
• Built a relationship with the sister agency in Atlanta and created new joint projects.
• Managed a team of seven.
• Led a team of analyst and agency partners to overhaul reporting template and process.
• Trained first time managers and provided mentorship.
• Recruited positions of various levels and retain talent within the department of 18.
• Drove new business development.

Barefoot Proximity specializes in marketing, advertising, analytics, and digital media. 

• Led organic/analytic efforts for one account and grew the business from $300,000 to $600,000.
• Improved the organic visits by 47% YoY.
• Provided strategic recommendations to other agencies that are responsible for PR, social, and paid media.
• Implemented global level SEO/analytics planning and provided changes to accommodate county specific algorithms specifications and needs for the three markets, including China, Russia, and US.
• Established measurement reporting template to be used in the three markets and created quarterly reports for each country.
• Managed a team of four.
• Developed search guidelines for clients and internal teams.
• Reviewed deliverables produced by direct reports.

• Drove new business development.
• Provided overarching digital marketing strategies, including PPC/SEO to internal and external clients.
• Identified opportunities and created department service offerings to internal and external clients.
• Built strategic direction of the department and market it to internal clients.
• Managed the PPC/SEO production team.
• Developed direct reports and created training courses.
• Created PPC/SEO business case studies.
• Led development of automation tools.
• Owned internal and external client communication for PPC/SEO projects.
• Acted as go-to person for SEO technical issues, algorithm changes, and industry trends.

G5 develops end-to-end predictive marketing SaaS technology that amplifies the impact of real estate marketers seeking high net operating income. 

• Established company-wide SEO and marketing strategies and best practices.
• Researched SEO technology and algorithm changes and train internal staff.
• Created new marketing products and guided in-house product teams for execution.
• Guided internal teams for producing automation tools.
• In charged of testing new strategies and implementing results as company-wide best practices.
• Analyzed websites including site architecture, coding, link, usability, consumer intent, web analytics, webmaster tools, site traffic, press releases, and keywords.
• Developed and implemented SEO and marketing recommendations for clients that target local businesses.
• Implemented strategies on clients’ websites with in-house development teams.
• Acted as a clients’ in-house marketing manager and executed strategies with their in-house teams and agencies.
• Managed day-to-day activities and communications with clients and their agencies.
• Monitored site traffic and revenue conversion and generated periodic audits.

• Developed SEO roadmap and strategies for Fortune 500 companies.
• Analyzed websites including site architecture, coding, link, usability, consumer intent, web analytics, webmaster tools, site traffic, press releases, and keywords.
• In charged of assisting clients with their technical, creative, PR agencies, and in-house digital marketing managers for implementation of SEO recommendations.
• Performed project and resource management.
• Managed day-to-day activities and communications with clients and their agencies.
• Monitored site traffic and revenue conversion and generate periodic audits.
• Go-to person for SEO technical issues and responsible for writing white papers.
• Researched SEO technology and algorithm changes, trained internal staff, and created best practices.
• Performed and provided SEO analysis for global projects and supply bilingual assistance.
• Provided guidance to an internal analytics team for creating automation tools.