Jenny Tai is an experienced content writer covering parenting and lifestyle topics for various brands and media, including Nestlé, OCBC Bank, Mediacorp, MindChamps and So Drama! Entertainment. She has written and edited content for the relaunched website of a glamorous camping resort and created marketing collateral from the stakeholders and founders bios, to press releases and pitched emails and operations manual. Her experience also includes visual strategy, creative direction, and UX design. At Penguin Random House, Jenny has edited best-selling books and user-friendly app copies.

Meiling Wong-Chainani is a writer with specialization in writing about parenting adventures, insights, and raising digital-generation kids. She had appeared on Channel News Asia when she was the Editor of theAsianparent.com and was featured several times in the National papers for her parenting and blogging views. Meiling is also a regular panelist on forums to discuss parenting during the digital age. Her experience includes sales, marketing, and business development.

Gwen Serrano is a writer with over ten years of experience in corporate and marketing communications. She has written articles on personal lifestyle and parenting and also a contributor for The Asian Parent, a parenting web portal in Southeast Asia. Gwen's work experiences in communications equipped her to be well-versed in writing feature articles, blog posts, product reviews, web content, marketing content, press releases, speeches, and annual reports. Gwen has worked with brands including Hyphens Pharma, NTUC Income and more.

With over ten years of human resources experience, Pamela DeLoatch specializes in writing for businesses in B2B retail, e-commerce and HR technology. She has crafted various B2B marketing materials, articles, blog posts, case studies, white papers, ebooks, and guides for a range of human resources and technology brands, including HR Dive, Adobe, Perficient, Sift Science, MaxPoint, Signal Hill, Round Table Companies, Salesforce Foundation, and TechTarget. Pamela also writes on wellness and behavioral health.

Rebecca Haddad is a content specialist with over 12 years' experience across print and digital, having worked with many local and global brands across a variety of verticals, including education, retail, F&B, healthcare, and tourism. She has provided content services such as strategy work, PR support, editorial, and social media training, as well as copywriting and editing. Her past clients include Bauer Media, Virgin Australia, Macquarie University, Dubai Tourism, Atout France, Childsmart, MasterCard, EyeConcepts, CoverMore, and The Student Hotel. Rebecca is also skilled in Adobe InDesign, Photoshop, WordPress, MailChimp, Google Analytics, HTML, and SPSS Statistics.

Radhika Sathaye is a communications and marketing professional with over a decade of experience working across industries like consulting, education, banking, and technology in Singapore and India. She is a copywriter, editor, and content strategist who produces and generates content for videos, brochures, presentations, ads, fliers, and any marketing collateral. As a copywriter, she specializes in parenting, eco-friendly living, minimalist and naturalist lifestyles. At INSEAD, she managed the marketing and communication efforts for degree programs, including MBA, Executive MBA, Master of Finance, and the Executive Master in Consulting and Coaching for Change (EMCCC).

A self-employed copywriter, marketer, and PR manager, Michelle Hubbard has over 20 years of experience in the media industry. Building up a solid reputation within the industry, she has worked as an outstanding content curator across media spectrum ranging from glossy magazines (Good Housekeeping, SHE, New Woman), newspapers (Evening Standard) to websites (This is London) and blog sites. She is particularly strong in establishing clients' tone of voice, social media management and press strategy. Michelle has been working extensively to develop and implement PR strategies for a peak body within the festivals sector. Michelle is a keen upskiller and has recently added InDesign to her skill set. She is currently studying Kate Toon's Recipe for SEO course and, once complete will be able to undertake SEO audits, keyword research and optimisation.