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Digital healthcare communications is key to marketing your healthcare business and with the unprecedented spread of the COVID-19 pandemic which brought about an “everything virtual” culture, there has been growing interest in accelerating digital communications with customers.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
Telling compelling stories with data can give your customers tremendous value. Think With Google APAC’s Editor-in-Chief, who oversees 14 markets across the region, shares her lessons with us.
