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Mitch McCormick

E-Commerce Analytics Expert
Specializes in paid media, SEO, content marketing & CRO.
With over eight years of experience, Mitch McCormick is a full-stack digital marketer specializing in paid media, SEO, SEM, content marketing, analytics, conversion rate optimization, social media ads, email marketing, and CRM management. His past clients included a wide range of industries, from e-commerce, financial services, law, and telecommunications.

Mitchell Cameron

E-Commerce Analytics Expert
An award-winning SEM specialist for Impressive Digital.
Mitchell Cameron has over eight years of solid experience as a SEM expert specializing in Google Ads and Analytics and paid social. He has partnered with eBay online retail sellers, eCommerce brands as well as leading platforms and marketing services companies to lead performance marketing, build powerful conversion funnels, manage lead generation campaigns to maximize online sales and investment. Mitchell has won the Best Use of Search – eCommerce award at SEMrush AU 2018 Winner for a comprehensive eCommerce and Google Shopping campaign and earned certifications of Google Analytics and Google AdWords.

Niki Michalek

E-Commerce Analytics Expert
Former group digital content executive at Crown Resorts Perth.
Niki Michalek has experience across various aspects of digital marketing, including content marketing, content strategy, content creation, copywriting, e-commerce, branding, web management, SEO, social media, email marketing, paid advertising, public relations, analytics, and CMS. At Crown Resorts, she managed and executed content on digital web channels, including Crown Perth, Crown Melbourne, and other Crown-owned brands, as well as the Crown App, VIP App, and the Crown Resorts YouTube Channel. She is also proficient in tools like Google Analytics, Klaviyo, Google Ads, Shopify, and Facebook Business Manager.

Alexa Velikorossova

E-Commerce Analytics Expert
Former digital marketing & brand manager at Powerlink Australia.
With 15 years' experience in the marketing and webmaster field, Alexa Velikorossova has expertise in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding. She has worked as an online marketing and brand manager at Powerlink Australia, where she managed the production and delivery of the email marketing program and executed the social media strategy across all channels.

Priya Laxman

E-Commerce Analytics Expert
Former digital data analyst for MYER.
Priya Laxman is a data professional with four years of industry experience specializing in forecasting, predictive modeling, data visualization, data modeling, digital analytics, and supply chain analytics. She was a digital data analyst at MYER, where she analyzed data to uncover insight used to improve the digital customer experience and drive business outcomes. At 460degrees, Priya worked as a data consultant for clients such as VicTrack, Telstra, and DBM Consultants. She is also proficient in tools like Tableau, Google Analytics, Data Studio, BigQuery, Hotjar, SQL, Python, R, Power BI, SAS, Python, Adobe Analytics, and Net Insight.

Erfan Ranjbar

E-Commerce Analytics Expert
Specializes in SEO, analytics, content, social media & email marketing.
With over three years of experience in digital marketing, Erfan Ranjbar specializes in SEO, analytics, email marketing, content marketing, social media marketing, and online advertising. He has worked with businesses within various niches, from local SEO clients to large enterprise clients, including e-commerce, lead generation, and informative blog websites. As an SEO specialist, he has expertise in on and off-page SEO, keyword research and mapping, SEO strategy, A/B testing, technical audits, content optimization, link building, and internal linking audits. Erfan is also proficient in using tools like Screaming Frog, Ahrefs, SEMrush, DeepCrawl, Google Analytics, Search Console, Google Tag Manager, Scrape Box, and Data Studio.
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