Christina Pashialis is a B2B content strategist who has extensive experience in digital marketing, CRM, inbound marketing, and marketing automation at various agencies and startups. She has worked with B2B clients such as Pipedrive and Tide to increase traffic and conversion goals. At Hubbub, she implemented their company-wide marketing automation process, and managed their webinars and events. Christina has received certifications including the HubSpot Inbound Marketing Badge and IPA Advertising Foundation Certificate.

With over ten years of consulting experience, Justin Ryan Thomas specializes in helping high-growth B2B and SaaS marketers scale their profits through ROI-driven content, promotion, and measurement. He has provided growth marketing services to numerous small and large clients, including Toyota, PepsiCo, and Sony. As a guest lecturer at General Assembly, he has presented on topics like data analytics, SEO, and digital marketing. Justin also worked on content marketing, brand planning, consumer science, and digital marketing for UCLA Health and RPA Agency.

Paula Rodgers is a B2B, tech-savvy marketer with 20 years of IT marketing experience, having worked with global technology companies such as IBM, HP, Vodafone, and Microsoft. At Dynatrace, she was responsible for setting strategic direction, driving regional marketing outbound/inbound strategy, PR and strategic programs, and building customer advocacy in Asia-Pacific and Japan (APJ). Her past clients also include Dell, Docker, Endace, and PagerDuty.

Judy Weldon is a B2B content marketer and communication specialist with experience in internal and external communications, media management, investor relations, stakeholder management, project management, media release, and presentations. She works as a content and communications manager for Centrepoint Alliance, where she builds and manages content strategy across all communications channels, including internal, social media, PR, and digital. As a B2B content marketer, Judy has created and produced in various mediums, from long-form reports and blogs to social media programs, with proven success in engaging B2B customers across the buying journey. Her past clients include Austrade, Microsoft, Ogilvy, and Presentation Studio.

Specializing in SEO and lead generation, Nick Thorp is a marketer with 20 years’ experience enhancing the customer experience across print, digital, and event channels. He has diverse expertise across all aspects of marketing, including strategy, research, advertising, content, analytics, and reporting. Having worked as a head of UK digital for a global financial services company, he has driven brand awareness and lead generation for a range of product and service offerings. Nick holds several certifications such as Content Marketing (HubSpot Academy), Google Analytics and Google Ads Search (Google), and SEO Fundamentals (SEMrush).

Lydia Yang is an independent digital marketing consultant and practitioner with extensive digital marketing experience working for top international travel brands. Some of her previous clients include leading hotel chain group Marriott International, where she provides expertise on online customer purchase journeys, SEO, content and social media marketing. On the side, she manages her own adventure travel site Lydiascapes.com and contributes to international travel and blogger conferences all around Asia and Europe.

Natalie Lasance is a digital creative and storyteller specializes in content and social strategy, copywriting, community management, influencer marketing, and image and video production. With over seven years of digital marketing experience, she has worked for some of the world's leading brands such as Keep it Cleaner, kikki.K, Topshop, and Myer, and publications like Dazed and Confused and Port Magazine. As a social media marketing consultant, she has developed organic and paid social media strategies for clients in fashion, lifestyle, hospitality, and wellness industries.