Steffany Powell is a content and digital media strategist with expertise in executing analytics-based online initiatives and engagement strategies for Fortune 500 companies. She has a superior track record of creating and managing all facets of digital media from editorial and marketing copy to video assets. At Hulu, she worked as a digital support content manager responsible for managing a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos. Steffany also worked at Amazon and Mondelez.

Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie, Dawn of the Dead, and Bridget Jones.

Mary Kearl has 12 years of digital, social media, and content marketing leadership experience for multiple brands across B2B and B2C industries, including startups, nonprofits, media, sports and events organizations. Specializing in e-commerce, she has created content, implemented email marketing automation using MailChimp, and optimized Shopify websites for various clients such as Clotheshorse Anonymous, PetCareRx.com, and MorningSave. Having worked as a social media copywriter for Adobe Behance, she has produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs. Mary Kearl has also published articles and personal essays in Forbes, HuffPost, and Business Insider.

A content strategist, producer, and designer, Kristina Martin specializes in developing strategies for e-commerce content. She has extensive experience designing and producing digital and print materials such as graphics, video, animations, promo flyers, marketing kits, restaurant menus, and logos for multiple clients, including Hilton Hotels, Brandeis University, and Littlejohn Law, PLLC. At Ben & Jerry's, she has strategized and produced photo, video, blog, and design assets for global markets. Kristina is proficient in Google Analytics, Hootsuite, Buffer, Percolate, Adobe Photoshop, Illustrator, Premiere Pro, and InDesign.

Kaitlin Brennan is a marketing manager with a strong digital content and media strategy background. She is agency-trained with over seven years working for startups and small businesses, as well as managing people and providing creative direction and feedback. As a content strategist, she has developed and implemented digital content management strategies and campaigns for digital ads, websites, newsletters, and social media. Her experience also includes B2B and B2C marketing strategy and execution.