Dawn DiLorenzo is a lead generation strategist with over 14 years of experience in higher education, software, real estate and financial services industries. With her expertise in developing complex demand and lead generation campaigns, she has successfully increased leads for various companies including DocStar, Valogix LLC, and Blasch Precision Ceramics. She has also worked with various clients on website revamping with various SEO techniques across all web assets to improve visitor conversion rates and search engine results placement. Dawn also loves helping businesses and its people through email, content and SEO strategies that drive prospects to become leads.

Emily Lyman is a social media manager with over a decade of experience working for B2B and B2C clients, from personal brands to global enterprises like Simon & Schuster and SAP. At WeWork, she developed and executed a social media strategy encompassing different markets and countries. Emily also has worked as a digital marketing manager at Penguin Random House, managing social media platforms across three different brands.