Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

Meredith Parmalee is a senior e-commerce digital marketing specialist at Wolverine Worldwide, where she has handled Saucony and Keds brands. She has experience in leading and optimizing campaigns across SEM, paid social, display, and affiliate; creating prospecting and remarketing strategies; managing acquisition marketing programs; developing and executing targeted international email campaigns; as well as designing and implementing reports, dashboards, and presentations. Meredith also worked at Skedaddle and Rue Gilt Groupe.

Hoi Nguyen is a highly technical and data-driven digital marketer with strong experience in tech, cloud computing, retail/e-commerce, restaurants, food, and hospitality. He has developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul. With his advanced knowledge of program fundamentals, targeting and personalization, analytics and reporting, lead management, and marketing operations, he has been granted as Marketo Certified Expert and Salesforce Certified Administrator.

Robert Lee has over six years of digital marketing (B2B/B2C), project management, digital strategy, and SMB experience. He previously worked as a digital marketing manager for a global insurance solutions provider, where he scaled email marketing, paid social (Facebook and LinkedIn), PPC and display, and events as core lead gen efforts. At SimplePart, he led content strategy, landing page creation and UX optimization, multi-tiered SEO strategy, and B2B/B2C inbound marketing initiatives for clients such as Toyota, VW, Subaru, BMW, and Volvo.

Kristen Gode is a Salesforce certified Pardot specialist with experience in marketing automation, demand generation, marketing strategies, and copywriting. As a former marketing automation manager at Acuity Brands, she has managed and deployed digital marketing assets to support lead generation objectives for several brands. Her expertise includes integration of third-party platforms on Pardot, including Feedotter, Bee Pro, and Leadpages, and creation of responsive email, form, and landing page layout templates. She also holds other certifications such as HubSpot Inbound Marketing, Content Marketing, and Google Analytics.