Cynthia Pena is an e-commerce marketing expert focused on developing and executing marketing strategies, campaigns, content, and products to maximize conversion. At Sephora, she managed optimization inside JCPenney partnership via retention marketing channels, as well as planned for overall business growth during critical timeframes, including COVID-19, Holiday 2019, 2020 Holiday strategy, and key brand launches. She also worked as a mobile marketing lead at Hotwire and CRM manager at eBay.

David Martinez specializes in the production of web, mobile, and advertising campaign projects. He led the creation of two Cannes Lions award-winning campaigns, one of which significantly increased the brand’s social media reach, website traffic, and YouTube subscribers. Aside from advertising agencies, he has also worked with tech giant Facebook and several boutique design firms. Along the way, David has progressed from running single projects to teams, departments, and new businesses—always contributing from a strategic and creative lens.

Shannon Johlic is a seasoned marketing professional with over 15 years of progressive global marketing expertise and management roles driving revenue-generating, data-centric marketing programs through lead generation, content strategy, and brand awareness. His specialties include demand generation, email marketing, ABM, content marketing, marketing automation, event marketing, product marketing, and branding. He is a marketing director for a SaaS startup, where he leads global marketing strategy and execution focusing on US, UK, and APAC regions.

Anthony Young has 15 years of experience across different aspects of digital marketing, including search engine optimization, landing page optimization, content optimization, integrated PPC, paid search campaigns, organic search engine marketing, and marketing automation. At SnapLogic, he developed and implemented an online acquisition strategy that utilized content marketing, SEO, SEM, and social media marketing to reach SnapLogic's enterprise-level audience. He also has conducted SEO work for companies such as MTV, NewsCorp, Goby.com, Diapers.com, and large e-commerce sites, as well as several nonprofits.