Ian Ong is a digital marketer with experience providing services in e-commerce SEO, B2B lead generation, SEM, Facebook Ads, conversion rate optimization, advanced analytics, growth strategy, and marketing automation. Specializing in performance marketing, he is proficient in using web analytics tools to track performance and increase ROI of performance marketing campaigns. He also has executed and optimized digital campaigns across search, display, social, video, and mobile for clients from various verticals, including FMCG, education, automotive, technology, energy, and travel. At MediaCom, Ian strategized, implemented, and managed campaigns for brands like Anlene, Anmum, Coca-Cola, Volkswagen, Audi, Dell, Shell, Madame Tussauds, and Dulux.

Kai Xu is a customer success specialist with extensive experience in digital marketing, from user acquisition and retention. He is knowledgeable with platforms in attribution, CRM, engagement, retargeting, SEO, as well as ad networks such as Facebook and AdWords. As a former customer success manager for a SaaS mobile marketing analytics and attribution platform, he has managed over 50 mobile app clients, including Wish, Shopkick, Intel, and eHarmony.

Samuel Ng is a digital marketer specializing in email marketing, content marketing strategy, landing page copywriting, and lead generation for B2B, tech, and medical industries. At Elsevier Singapore, he has initiated both paid and organic search engine marketing campaigns and trained the APAC team in using tools such as Google Ads, Google Analytics, and their custom email marketing software. As a certified email marketing and content marketing specialist, he also has expertise in creating email campaigns and repositioning products by writing sales messages, press releases, blog posts, articles, and emails.

Yenshiun Chow is a performance marketer with strong competencies in developing, planning and managing performance integrated campaigns in search, social and programmatic. He has a demonstrated history of working on automobile, B2B, e-commerce, entertainment, FMCG, government, property, technology and tourism sectors across Asia-Pacific. At FALCON Agency, Chow is the performance lead for HBO Asia, honestbee, Neuron Mobility, Standard Chartered Bank, Tokio Marine and 28Cubed.

Patricia Chong is a senior B2B Field Marketing and Events professional with deep experience supporting global and regional technology companies across APAC, EMEA, and global markets. She has led high-impact enterprise events, partner programmes, ABM initiatives, and demand generation campaigns, consistently aligning marketing execution with pipeline growth, sales enablement, and ROI. Her background spans SaaS, cloud infrastructure, IoT, data management, blockchain, and system integrators, with hands-on ownership of end-to-end event delivery, partner marketing, and account-based programmes targeting enterprise buyers and technical decision-makers. Patricia is known for combining strategic planning with hands-on execution, particularly in fast-moving, multi-market environments.