Syed Noor is a performance marketer with over seven years of professional experience in digital, media, creative, and public relations agencies. He has a diverse portfolio ranging from FMCG, technology, airline, banking, healthcare, government, sports, and retail. At Digitas APAC, he has led regional digital media strategy, media planning, buying, reporting, and analytics for brands such as Visa, Disney Studios, Clarins, Cathay Pacific, and HP. Syed also worked in various marketing and PR roles for Iris Worldwide, TBWA Group, Saatchi & Saatchi, and Cohn & Wolfe XPR.

Ian Ong is a digital marketer with experience providing services in e-commerce SEO, B2B lead generation, SEM, Facebook Ads, conversion rate optimization, advanced analytics, growth strategy, and marketing automation. Specializing in performance marketing, he is proficient in using web analytics tools to track performance and increase ROI of performance marketing campaigns. He also has executed and optimized digital campaigns across search, display, social, video, and mobile for clients from various verticals, including FMCG, education, automotive, technology, energy, and travel. At MediaCom, Ian strategized, implemented, and managed campaigns for brands like Anlene, Anmum, Coca-Cola, Volkswagen, Audi, Dell, Shell, Madame Tussauds, and Dulux.

Pamela Tan is a PR and communications practitioner with over 16 years' experience in leading award-winning corporate, brand PR, internal, and sustainability communications across APAC and MEA regions. She has deep expertise in strategy development through to execution and executive counsel within the media, FMCG, and consumer durables industries, having worked for large companies like Electrolux and MediaCorp. At Asia Pacific Breweries, she has developed integrated PR strategies and implemented national campaigns and press events for multiple brands, including Tiger Beer, Heineken, Guinness, ABC, Archipelago Craft Brewery, and Erdinger. In 2016, Pamela won the Gold Award for Best Campaign of the Household Products Industry in the APAC Region at Sabre Awards Asia Pacific.

Corrine Chin has over eight years of experience in digital marketing and has worked with brands such as Xbox, Microsoft Hardware, 7-Eleven, NUS, and Scoot to achieve their business objectives. She is familiar with tools like Facebook Ad Manager, Google Ads, Google Tag Manager, Google Analytics, and HubSpot. Her achievements include winning several awards, including Silver in Excellence in Government Sector Marketing 2017 and Gold in Marketing Excellence Awards 2014 for the B2B integrated marketing category for the Fuji Xerox Festive Rush Campaign.

Cheryl Han has experience in PR, branding, strategic communications, senior management profiling, media relations, digital marketing, and content production with a focus in the e-commerce, logistics, and retail industries. She has worked in global, international settings in both multinational companies and startup environments. At DHL, she has led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group. Her experience also includes establishing the public relations and marketing department for a large independent entertainment and artiste management agency in Singapore, FLY Entertainment, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).