Ken Mitchell is a senior growth marketing and analytics leader with extensive knowledge of the full landscape of digital and email marketing campaign strategies, tactics, and measurement methodologies in retail, e-commerce, and financial services. At Webster Bank, he served as a senior vice president of digital marketing responsible for leading digital performance marketing strategy, technology, and analytics. He also worked as a director of digital marketing and analytics for Century 21 Stores, where he oversaw online marketing programs, including email marketing, PPC, SEO, affiliates, and display.

Cosmina Alice Draghici is a CRM specialist specializing in email and SMS campaigns. She works at Sephora Romania, wherein she plans and organizes CRM campaigns calendar and manages targeting, creatives, HTML, and printing materials for CRM campaigns (email and rich SMS). Her experience also includes analyzing CRM reports and handling training sessions for CRM projects. Cosmina also worked as a marketing specialist for a winery, responsible for its ATL and BTL campaigns.

Rich Bigtree is a certified media buyer, email marketing, SMS marketing, and e-commerce digital marketing specialist. His specialization lies in retargeting, prospecting and new user acquisition, branded and non-brand search, social media marketing on Facebook and Instagram, Pinterest, TikTok, Snapchat, Google, Bing and programmatic display networks with a focus on lifestyle retail brands. He has experience in setting up well-researched, targeted campaigns along with tracking and optimization to help maximize ROAS.

Zohe Mustafa is a digital marketer with 24 years of experience working with multiple companies, including enterprises and startups across various industries. He has skills in digital marketing aspects such as PPC, SEO, paid social and programmatic, affiliates, e-commerce marketing, growth hacking, data feeds, display, mobile, SMS, email, social media, marketing automation, A/B testing viral marketing, and CRM. Zohe is also skilled in CRM platforms like Salesforce and Pardot, Marketo, Eloqua, Zoho, Pipedrive, Active Campaign, and more.

Rohan Kamath is a CRM specialist with expertise in creating a rewarding customer experience and improving overall customer satisfaction and retention. As a senior CRM executive at Head Digital Works, he uses product analytics, LTV, cohorts, historical retention metrics, segmentation, and stage of engagement to develop retention strategies. He also creates automation processes and workflows using Zapier, Automate.io, and JIRA and develops training programs to ensure proper implementation and smooth transition. His skills include CleverTap, Google Ads, Facebook Ads, email, SMS, in-app, app inbox, IVR, SEO, ASO, ORM, and product marketing.