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Pavel Jakovlev

Social Listening Specialist
Business strategist, communications & marketing expert.
Pavel Jakovlev is a client-focused business leader and digital marketer with a background in economics, policy, and communications. For the past nine years, he has managed key client accounts for large multinationals and startups across various industries including energy, chemicals, biotech, financial services, public affairs, and online gaming, to drive strategic marketing goals with a digital-first approach. At Northern Power Systems, he has integrated Account-Based Marketing (ABM) and Agile methodologies to streamline operations. He is also an expert in handling platforms in CRM (Salesforce, HubSpot), marketing automation (Pardot, MailChimp, Adobe Target), social listening (Brandwatch, Sysomos, Netbase, Crymson Hexagon, Quid), content publishing (HootSuite, Bunkr, Sprinklr), and CMS (Contentful, WordPress, Squarespace).

Gabriel Kumontoy

Social Listening Specialist
Worked with Abbott and GSK.
Gabriel Kumontoy has experience leading content and digital strategies for brands such as Heineken, Remy Cointreau, adidas, ASICS, Mastercard, Hotels.com, and Abbott. Her expertise lies in content strategy, social and digital strategy, content planning, campaign management and analysis, as well as marketing communications and B2B PR. She has worked for agencies like MSL Group and Weber Shandwick.

Melissa Artobello

Social Listening Specialist
Past clients include Marriott & DoubleTree by Hilton.
Melissa Artobello is a highly-skilled marketer with over six years of experience managing social media accounts and implementing digital marketing strategies for B2C and B2B brands. She has worked across various industries, including food and beverage, hospitality, nonprofit, finance, legal, entertainment, recreation, products, and services. As a social media manager, she has experience developing content and social media strategies to promote speaking events, book launches, and other media events. Her past clients include Legoland California, Red Rock Fertility, bioClarity, DoubleTree by Hilton, Marriott San Diego Del Mar, Worx, American Standard, Luers & Dyer CPAs, Moore Schulman and Moore APC, Zeek Media, and Leverage Concierge, among others.

Syed Noor

Social Listening Specialist
Digital performance manager at Publicis Media Groupe.
Syed Noor is a performance marketer with over seven years of professional experience in digital, media, creative, and public relations agencies. He has a diverse portfolio ranging from FMCG, technology, airline, banking, healthcare, government, sports, and retail. At Digitas APAC, he has led regional digital media strategy, media planning, buying, reporting, and analytics for brands such as Visa, Disney Studios, Clarins, Cathay Pacific, and HP. Syed also worked in various marketing and PR roles for Iris Worldwide, TBWA Group, Saatchi & Saatchi, and Cohn & Wolfe XPR.

Julia Sprowls

Social Listening Specialist
Works at the American Society of Radiologic Technologists.
Julia Sprowls is an experienced social media marketer with a background in agency and client-side work. She has ran paid and organic campaigns across all social media channels for various companies including Brunner and Sterling Jewelers. As a social media strategist at the American Society of Radiologic Technologists, she has ideated, created and optimized content for paid and organic social posts specific to each platform. Julia is also skilled in copywriting, editing, press releases, blog posts, graphic design, project management, and digital analytics.

William Ruzvidzo

Social Listening Specialist
Worked with Johnson & Johnson and Visa.
William Ruzvidzo is a social media and content marketing professional with hands-on experience working with leading global brands, including Mazda, Grand Marnier, RBC, Tim Hortons, Johnson & Johnson, and the United States Federal Government. He specializes in developing content and implement social media strategies that drive marketing goals, business growth, and community engagement. As a social media marketer, William has eight years' experience creating and executing organic and paid social media campaigns and strategies for Canadian and American brands. As a content marketer, he writes content and prepares editorial calendars for websites, blogs, social media, and newsletters across various industries such as lifestyle, tourism, wellness, and nonprofit.

Summer Lee

Social Listening Specialist
Worked for L’Oreal and Resorts World Sentosa.
Summer Lee has seven years of digital marketing, social media, and brand management experience, having worked for big brands and companies such as L’Oreal Singapore, Carat Media, and Resorts World Sentosa. At Charles & Keith Group, she has conceptualized and implemented social media strategies and campaigns, handled the budget planning for all social media channels, managed social content calendar, and developed a localized content strategy with the country teams for Japan, Taiwan, Korea, UK, US, and Australia. In 2016, Summer achieved Gold for integrated SPH Media buy for Tripartite Alliance for Fair Employment Practice (TAFEP) Fair@Work campaign.
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