Hoi Nguyen is a highly technical and data-driven digital marketer with strong experience in tech, cloud computing, retail/e-commerce, restaurants, food, and hospitality. He has developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul. With his advanced knowledge of program fundamentals, targeting and personalization, analytics and reporting, lead management, and marketing operations, he has been granted as Marketo Certified Expert and Salesforce Certified Administrator.

Kristen Gode is a Salesforce certified Pardot specialist with experience in marketing automation, demand generation, marketing strategies, and copywriting. As a former marketing automation manager at Acuity Brands, she has managed and deployed digital marketing assets to support lead generation objectives for several brands. Her expertise includes integration of third-party platforms on Pardot, including Feedotter, Bee Pro, and Leadpages, and creation of responsive email, form, and landing page layout templates. She also holds other certifications such as HubSpot Inbound Marketing, Content Marketing, and Google Analytics.

Mark Halliday is a multidisciplinary marketing technology architect and a senior Marketo consultant with extensive experience driving topline revenue through demand generation campaigns. Also an expert in Eloqua and Salesforce CRM, he has the ability to run marketing and sales operations, digital advertising, web strategies, email marketing, and more. Mark has rich experience working with venture capital-backed startups and Fortune 1000 companies.

Cindy Le is a full stack digital marketing expert with over five years of experience in consumer products in e-commerce and biotechnology. She has worked for both B2C and B2B customer groups in driving acquisition and retention through channel expansion, continuous pipeline growth, and effective advertising campaigns. At Provia Laboratories & Store-A-Tooth, she has built and executed a full-funnel marketing strategy to target both new and existing consumers and dental professionals through paid advertising, SMM, affiliate, and email drips. Cindy has decreased the average cost per lead by 26%, with less spend and increased email open and click rates by 200%.

Meredith Parmalee is a senior e-commerce digital marketing specialist at Wolverine Worldwide, where she has handled Saucony and Keds brands. She has experience in leading and optimizing campaigns across SEM, paid social, display, and affiliate; creating prospecting and remarketing strategies; managing acquisition marketing programs; developing and executing targeted international email campaigns; as well as designing and implementing reports, dashboards, and presentations. Meredith also worked at Skedaddle and Rue Gilt Groupe.