Sanah Sareen
E-commerce Manager

Sanah Sareen

Works at Omnilytics.
Work with Sanah Work with a E-commerce Manager

About

Sanah Sareen is an e-commerce manager with six years of experience in the fashion and lifestyle industry across B2B and B2C. Her expertise lies in e-commerce penetration and growth, key account management, business development, partnerships, and marketing. She works as a retail strategy manager at Omnilytics, where she deploys retail strategies in e-commerce, merchandising, and buying for client revenue growth. Sanah also has skills in Salesforce, Hubspot, Adobe (Photoshop, InDesign, Illustrator), Shopify, Google Analytics, Facebook Ads Manager, and MailChimp.

Employment

6 roles
Sep 2021 - Present 4 years 8 months
Retail Strategy Manager
Omnilytics

Omnilytics is a market intelligence platform that provides real-time data and competitor analysis for fashion retailers.

  • Developed business development strategies for expansion in the US and SEA region.
  • Deployed retail strategies in e-commerce, merchandising and buying for client revenue growth.
  • Constructed, forecasted, managed own sales actives and pipeline to meet revenue targets and company goals.
  • Worked closely with the sales manager to strategize on market expansion.
  • Built strong, long-lasting relationships with potential clients.
  • Managed end-to-end sales cycle in collaboration with the pre-sales and client success team.
Mar 2018 - Jun 2021 3 years 3 months
Category Manager
Naiise
  • Handled brand management and strategy (accountable for the growth of over 200 merchants).
  • Took P&L responsibility for the category, subcategory, including revenue and margin. ]Developed key data reports for use within the company and team.
  • Proactively sourced for high-potential vendors for category growth.
  • Maintained record of product performance to determine replenishment and future buying.
  • Deployed data-driven insights and market trends for seasonal buying and merchandise planning/forecasting.
  • Developed and executed optimal category strategy, pricing, promotions, range availability and cost prices to expand both sales and margin.
Jul 2020 - Apr 2021 9 months
Head of Analytics & Brand Management
Naiise

Naiise is a curated online destination for original, well-designed products and daily design inspiration. 

  • Built and managed relationships/partnerships with brands, managed their performance and contribution to building the Naiise brand network.
  • Led negotiations with merchants/brands for brand acquisition.
  • Collaborated with internal and external stakeholders to deliver strategic projects.
  • Employed data-driven decision-making to increase revenue.
  • Handled brand activity and engagement throughout the onboarding journey.
  • Kept abreast of market and industry knowledge as well as competitor activity in order to contribute to strategies in meeting market changes and brand requirements.
Sep 2017 - Dec 2018 1 year 3 months
Social Media Strategist
Bridge

Bridge is a Singapore-based creative startup.

  • Helped craft campaign briefs for local clients in Singapore. Clients ranged across fashion, F&B, health and wellness.
  • Planned and maintained client’s social media content strategy and online presence.
  • Increased credibility and client awareness by developing technical/nontechnical marketing collateral and presentations, tactical campaigns, articles, and newsletters.
  • Provided all graphic design and copywriting support.
Apr 2017 - Sep 2017 5 months
Event & Marketing Executive
Charisma Academy
  • Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management & follow-up.
  • Solicited feedback from clients to assess event success & uncover opportunities for improvement.
  • Led vendor negotiations to obtain cost-effective services & products for government Tenders.
  • Planned & maintained the brand's social media content strategy & online presence.
  • Wrote & prepared creative assets by applying excellent communication, project management & planning abilities to produce marketing collaterals.
  • Adjusted ads to better align with desired consumer audiences & improve conversion rates..
Jul 2016 - Apr 2017 9 months
Marketing Associate
Rent A Dress
  • Coordinated innovative strategies to accomplish objectives & boost long-term profitability.
  • Planned marketing initiatives & leveraged on an Influencer Programme to increase reach & revenue by 3x times.
  • Developed ads cantered on target demographics & monitored results to improve marketing research & team campaign development.
  • Adjusted ads to better align with desired consumer audiences & improve conversion rates.
  • Modernized web pages & updated social media presence as part of comprehensive strategies to enhance customer engagement.
  • Assisted with the development of event strategies & tactical plans to promote the accomplishment of marketing goals.
  • Reviewed historical data & classified information to inform strategic campaign development.

Education

Aug 2014 - Jun 2017 2 years 10 months
Bachelor of Arts (Hons) in Fashion Media & Industries, Major in Marketing, Business Management & Branding
LASALLE College of the Arts, Singapore

Portfolio

9 items