Matt Thomas

Matt has helped early-stage technology startups to develop scalable growth marketing strategies.

As an advisor for Chatable (www.chatableapps.com):

• Helped prepare app product for marketing launch in the UK and US markets.
• Assisted with brand positioning, user acquisition tactics, and analytics.
• Advised on Apple featuring (successfully featured one month after launch in UK and China).
• Mentored junior marketing team member.

As a consultant for Mode (www.modebanking.com):

• Consulted and advised on launch strategy, targets, KPIs, and martech stack for a cryptocurrency wallet app.
• Ran app growth and marketing workshops for the marketing and leadership team.
• Successfully launched the product in November 2019.

As a consultant for OpenSignal (www.opensignal.com):

• Handled product marketing audit, ASO strategy, and ongoing ASO delivery, including an international localization project, for an analytics business with two iOS mobile apps and two Android apps.
• Resulted in 83% increase in install volume in six months.

As a consultant for STEEZY (www.steezy.co):

• Conducted growth audit for dance studio app on iOS and Android.
• Managed ongoing ASO and performance marketing focused on improving discoverability and conversion rate.
• Consulted on attribution and analytics.
• Contributed to app install growth of 650% and sales revenue increase of 180% over four months.

As a advisor for YourGamePlan (www.yourgameplan.co.uk):

• Consulted with a seed stage video learning startup on launch strategy, product development, and raising investment.
• Successfully launched the product in April 2020.

Debut is a careers app dedicated to students and graduates.

• Joined Debut as the first employee with the remit of launching the mobile app product and driving user acquisition and engagement among the target audience of 18-25 year-old students.
• Developed the user journey and optimized all touchpoints from awareness through to ongoing engagement and retention.
• Helped business grow to 36 FTEs and generate significant revenue.
• Progressed to the senior management team and led the cross-functional growth and retention squad.

Quarsh is a provider of talent solutions in the UK.

• Progressed to marketing manager after joining as the first employee and proving the commercial contribution of marketing in lead generation, new customer acquisition, and added revenue streams.
• Developed a marketing strategy and managed media budget of £100,000 per year.
• Delivered qualified leads through content marketing, SEO, social media, CRM/email, and event marketing.
• Attributed MQL to over £1 million revenue in the first three years.
• Project managed client recruitment marketing, including employer branding, social media strategy, and career website/ATS integrations.
• Handled two direct reports.
• Managed numerous freelance professionals, including creative designers, web developers, and journalists.